Chapter 1 Introduction
1.1 Executive Summary
1.2 Market Definition
1.3 Scope of the Study
Chapter 2 Research Methodology
2.1 Secondary Research
2.2 Primary Research
2.3 Analytic Tools and Model
2.4 Economic Indicator
2.4.1 Base Year, Base Currency, Forecasting Period
2.5 Expert Validation
2.6 Study Timeline
Chapter 3 Market Analysis
3.1 Industry Value Chain Analysis
3.2Porter's Five Force Analysis
3.2.1 Bargaining Power of Buyers
3.2.2 Bargaining Power of Suppliers
3.2.3 Threats of Substitutes
3.2.4 Threats of New Entrants
3.2.5 Industry Rivalry
3.3 PESTLE Analysis
3.3.1 Political
3.3.2 Economical
3.3.3 Social
3.3.4 Technological
3.3.5 Legal
3.3.6 Environmental
3.4 SWOT Analysis
3.4.1 Strengths
3.4.2 Weakness
3.4.3 Opportunities
3.4.4 Threats
3.5 Y-O-Y Analyses
Chapter 4 Market Dynamics
4.1. Drivers
4.1.1 Increased popularity for latest test kits
4.1.2 Demand for prompt diagnosis
4.1.3 Unplanned pregnancy rate
4.1.4 Changing lifestyles
4.2 Restraints
4.2.1 High price of pregnancy detection kits
4.2.2 Low adaptation rate
4.3 Opportunities
4.3.1 Technological advancements
4.4 Challenges
4.4.1 Accuracy
Chapter 5 North America Pregnancy Testing Market– By Test Type
5.1 Human Chorionic Gonadotropin Hormone (HCG) Tests for Blood
5.2 Human Chorionic Gonadotropin Hormone (HCG) Tests for Urine
5.3 FSH Urine Test
5.4 Luteinizing Hormone (LH) Urine Test
Chapter 6 North America Pregnancy Testing Market– By Product
6.1 Pregnancy Test Kits
6.2 Ovulation/Fertility Test Kits
Chapter 7 North America Pregnancy Testing Market- By End-Users
7.1 Hospitals
7.2 Clinics
7.3 Home
Chapter 8 North America Pregnancy Testing Market- By Geography
8.1 Introduction
8.2 USA
8.3 Canada
8.4 Mexico
Chapter 9 North America Pregnancy Testing Market- Company Profiles
9.1 Church & Dwight
9.2 INSIGHT Pharmaceuticals
9.3 Procter & Gamble Co.
9.4 Abbott Laboratories
9.5 CVS Health
9.6 Kent Pharmaceuticals
9.7 Germaine Laboratories
9.8 bioMérieux SA
9.9 Princeton BioMeditech
9.10 Rite-Aid
9.11 Alere Inc
9.12 Quidel Corporation
9.13 Prestige Brands Holdings
Chapter 10 North America Pregnancy Testing Market- Competitive Landscape
10.1. Market Share Analysis
10.2. Strategies Adopted by top companies
10.3. Mergers, Acquisitions, Collaborations & Agreements
Chapter 11 Market Insights
11.1. Industry Experts Insights
11.2. Analysts Opinions
11.3. Investment Opportunities
Chapter 12 Appendix
12.1 List of Tables
12.2 List of Figures