North America craft beer market – Size, Outlook, Trends and Forecast (2024 – 2032)

The craft brewery is known as an independent brewery which focuses on flavours and brewing technology. Quality, flavour and brewing techniques mainly certify these breweries. Although the beer industry had already attained a peak stage in market development, the flavour revolution had begun to fetch higher sales worldwide, and this innovation is expected in craft beer. Craft beer adopted its popularity as consumers want to keep experimenting with the various flavours of the beer.

North America Craft Beer Market Size & Growth:

The North America craft beer market accounted for $xx billion in 2017, and it is expected to attain a CAGR of X% to reach $xx by 2025 during the forecast period (2019-2025).

Drivers that are influencing beer market growth are growing preference for low alcohol by volume and growing popularity among younger populations. And craft beer is chemical free and maintains high naturality in beer.

On the flip side, higher prices and taxes on the cost of supplies and difficulty in finding craft breweries. Craft beer is more expensive compared to industrial beer.

For producers, a more demanding consumers offer a challenge to produce a better beer. Innovations with flavours and other ingredients are the opportunities that enhance the growth of the market in future.

North America Craft Beer Market Share:

The North America craft beer market is segregated into type, distribution and region. Based on the type, the market is divided into Pilsners, Pale Lagers, Ales, Specialty and others. Consumers are interested in preferring new styles and flavours in craft beer which tends to boost its marketability. Ales is the most significant selling type among all the craft beers because it is made with the use of premium quality raw materials and advanced brewing techniques.

Based on Distribution, North America craft beer market segmentation includes off-trade and on-trade. On-trade distribution is known as the alcoholic drinks that are sold in bars, restaurants, clubs and pubs and similar channels. On-trade of North America craft beer market scope is accounted for over 50% in 2015 of the overall volume share, due to increasing the high consumption by the consumers of the products in restaurants, bars, and clubs in developed economies including UK, Australia, and Belgium. In Off-trade distribution, craft beer is distributed through retailers, wholesalers, and online channels.

By geography, North America has the second largest share value of around 27%. North America market region can be divided into the US, Canada and Mexico. It is the fastest growing country in the region as well to anticipate the highest growth in craft beer market forecast period from 2019-2025. According to the North America craft beer market overview, the market share of unorganised players is expected to increase in coming years in the North America forecast period 2019-2025. The craft beer market analysis is provided for the international markets including development trends, competitive landscape analysis, and key regions development status.

Major players operating the craft beer market include Heineken Boston Beer Co, Yuengling & Son Inc., New Belgium Craft Brewery, Deschutes Brewery, Bell’s Brewery, Duvel Moortgat, and Sweetwater Brewery among many others.

North America Craft Beer Market Trends:

• December 2016 – New Belgium brewing company announced the introduction of four new varieties of craft beer.
• February 2016 – Pennsylvania’s Victory Brewing and New York’s Southern Tier Brewing has decided to create a new company called Artisanal Brewing Venture.

North America Craft Beer Market Research Report:

• An executive summary condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.
• To have a complete market analysis through industry value chain analysis, Porter’s five, PESTLE, SWOT analysis, and Y-o-Y analysis.
• Regional and North America diversity is analysed with the major countries and the unions. Scrutinizing the revenue generation on Year-On-Year
• Identifying DROC in the current market and their impact on altering the market dynamics.
• Competitive landscape analysis to identify the merger and acquisition which will have a comparative financial analysis with significant competitors.
• Expertise investment opportunities by an analyst to the individual and organisation to have a better foothold in the market.
• Identify the latest developments, market shares and strategies that are employed by the major market players, such as
  • The Boston beer company
  • Heineken
  • New Belgium brewing company
  • Anheuser-Busch InBev
  • Feral Brewing Co.

Along with these companies, there were many other companies considered/ cited in the report while analysing the craft beer market. These companies hold substantial share-owning to the nature of the industry whereas the rest of the market shares are marginal chunks to regional and local level manufacturers. Other players have considerable presence owing to its robust brand image, geographical reach and stable customer base.