Global OLED Market – Size, Outlook, Trends and Forecast (2024 – 2032)

OLED (Organic Light Emitting Diode) is a flat display technology formed by placing the series of thin organic films. OLEDs are being extensively used in the mobile phones, TVs, cameras and other consumer electronic devices.  OLED displays offer sharer, high contrast ratio, crisp colour and enhanced quality display when compared to the other display technologies. Additionally, these displays also offer efficient energy management and are capable of offering 180 degrees viewing angle.

OLED Market Size & Growth:

Global OLED market value is projected to reach $50.56 billion by 2025 with a CAGR of 14.26% in 2019 – 2025 from $XX billion in 2017. OLED shipments grew by nearly 30% in H1, 2018 when compared to the previous year owing to the rise in OLED TV shipments. The market growth is attributed mainly because of the growing demand from the smartphones sector there has been a continuous rise in technological innovations, need for the better functionalities, reduced material usage and advanced display capabilities are likely to propel the market growth during the forecast period. The continuous decline in the prices of LCDs is negatively impacting the market growth. However, the loftier performance of OLEDs has been sustaining in the competitive environment with LCDs. Universal Displays Corporation CEO described 2019 as the critical year for the OLED as a large number of OLED panel manufacturers are expanding their business operations to meet the growing demand for these displays.

Global OLED Market Segments Share:

Global OLEDs market is segmented by display panel type, display panel size, technology, material, application, end user and geography. By application, the market is segregated into smartphones, PCs, tablets, entertainment and infotainment systems, TVs and so on devices. Smartphones are likely to continue its dominance with the market share of over 75% during 2019 – 2025 owing to the significant investments from crucial companies to upgrade display functionalities. As per the recent industrial publications, over 58% of the smartphone display shipment will be OLED. OLED market is yet to notice strong demand from the TVs industry. Growing collaborations between TV manufacturers and displays manufacturers within the supply chain of the product is boosting the market growth of OLEDs in the TV industry.

Entertainment and infotainment systems are gaining momentum in the recent years owing to the growing demand from the commercial and automotive sectors. By display panel type, OLED displays market is segmented into rigid and flexible displays. Flexible displays are likely to witness brisk growth rate in the coming years. Samsung Electronics, Huawei and some other consumer electronics giants are projected to unveil their flexible electronics products by early 2019. By materials, FMM RGB market share is likely to decline in the coming years owing to the increasing adoption of WOLED materials for televisions and other large size display products. LG is one of the dominant companies utilising WOLEDs for the TVs. Based on the end user industry, automotive is turning out as the promising market for the OLEDs market as these are being used in rearview mirrors, window alerts and dashboard displays. Growing automotive production has been significantly bolstering the market growth favoured by consumer preferences of OLEDs display infotainment and entertainment systems in automotive.

Technology segment comprised of AMOLED and PMOLED. PMOLED finds its applications in microdisplays while PMOLEDs is being utilised for smartphones, tablets, TVs and other electronics. Comparatively, AMOLEDs are most efficient regarding operation in contrast with the PMOLEDs. However, complex manufacturing process and high costs for manufacturing have been hampering the market growth of AMOLEDs. By geography, the market is analysed in North America, South America, Europe, APAC and Middle East & Africa. EU, U.S., Japan and South Korea are currently occupying the dominant positions in the overall OLED market, and EU is currently enjoying the leadership in OLED lighting bolstered by the organisation’s growth, funding from government and private enterprises. Moreover, Acuity Brands Lighting and Pixelligent Technologies received funding of $10 million from U.S. Department of Energy. APAC is estimated to dominate the market until 2025 with Japan, Korea and Taiwan as the leading revenue generators. North America is estimated to witness rapid growth rate during the forecast period owing to the significant presence of luxury automotive and consumer electronics manufacturers are demanding for the integration of OLEDs in their product offerings to gain the traction of the audience.

Currently, Samsung is leading the market and is facing active competition from LG, BOE Technology, Tianma, Visionox and EDO as these companies are focusing on expanding their production facilities into emerging economies across the globe.

Global OLED Market Trends:

• Apple, Inc. is likely to procure OLED displays from Sharp Corporation as LG is not able to match the standards and to overcome the dependency on Samsung for displays.
• Philips N.V. partnered with Bowers & Wilkins to provide OLED TVs upgrade features.

Global OLED Market Research Report:

An executive summary condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.

To have a complete market analysis, industry value chain analysis, Porter’s Five Force Analysis, PESTLE, SWOT analysis, and Y-o-Y analysis were carried out to understand the market more comprehensively.

Regional and Global Diversity is analysed with the major countries and the unions. Scrutinizing the revenue generation on Year-On-Year

Identifying DROC in the current market and their impact on altering market dynamics.

Competitive landscape analysis to identify the mergers and acquisitions which will have a comparative financial analysis with significant competitors.

Expertise investment opportunities by an analyst to the individual and organisation to have a better foothold in the market.

The primary critical players in the Global OLED Market are:

• Samsung Electronics Co. Ltd.
• LG Electronics, Inc.
• Universal Display Corporation
• AU Optronics Corporation
• BOE Technology Group Company

Along with these companies, there were many other companies considered/cited in the report while analysing the global OLED market. These companies hold substantial share-owning to the nature of the industry whereas the rest of the market shares are marginal chunks to regional and local level manufacturers. Other players have considerable presence owing to its robust brand image, geographical reach and stable customer base.