CHAPTER 1 INTRODUCTION
1.1. Market Definition
1.2. Executive Summary
1.3. The Scope of the Study
CHAPTER 2 RESEARCH METHODOLOGY
2.1. Secondary Research
2.2. Primary Research
2.3. Analytic Tools and Model
2.4. Economic Indicator
2.4.1 Base Year, Base Currency, Forecasting Period
2.5. Expert Validation
2.6. Study Timeline
CHAPTER 3 MARKET ANALYSIS
3.1. Industry Value Chain Analysis
3.2. Porter's Five Force Analysis
3.2.1. Bargaining Power of Buyers
3.2.2. Bargaining Power of Suppliers
3.2.3. Threats of Substitutes
3.2.4. Threats of New Entrants
3.2.5. Degree of Competition
3.3. PESTLE Analysis
3.3.1. Political
3.3.2. Economical
3.3.3. Social
3.3.4. Technological
3.3.5. Legal
3.3.6. Environmental
3.4. SWOT Analysis
3.4.1. Strengths
3.4.2. Weakness
3.4.3. Opportunities
3.4.4. Threats
3.5. Y-O-Y Analysis
CHAPTER 4 MARKET DYNAMICS
4.1. Market Drivers
4.1.1. Increasing benefits of analytics
4.1.2. The enormous growth in data generation
4.1.3. Rising value of global consumer goods
4.1.4. Understanding the consumer behaviour
4.1.5. Rising open markets
4.2. Market Restraints & Challenges
4.2.1. Data management, quality and integration
4.2.2. Heavy reliance on IT
4.2.3. Need for customisation
4.2.4. Concerns of data security & privacy
4.2.5. Lack of awareness on CRM analytics
4.3. Market Opportunities
4.3.1. Rising adoption of cloud-based technology in CRM analytics
4.3.2. Compliances regarding regulatory
4.3.3. Managing the performance of the campaign
4.3.4. Enabling organisations to retain their customers
CHAPTER 5 GLOBAL CRM ANALYTICS MARKET – BY TYPE
5.1. Web and Social Media Analytics
5.2. Marketing Analytics
5.3. Sales Analytics
5.4. Customer Analytics
5.5. Contact Center Analytics
CHAPTER 6 GLOBAL CRM ANALYTICS MARKET – BY DEPLOYMENT MODE
6.1. Cloud
6.2. On-Premises
CHAPTER 7 GLOBAL CRM ANALYTICS MARKET – BY ORGANISATION SIZE
7.1. Small and Medium Enterprises
7.2. Large Enterprises
CHAPTER 8 GLOBAL CRM ANALYTICS MARKET – BY END USERS
8.1. Banking, Financial Services, and Insurance (BFSI)
8.2. Retail and Wholesale
8.3. Healthcare and Life Sciences
8.4. Telecommunication and IT
8.5. Energy and Utilities
8.6. Media and Entertainment
8.7. Transportation and Logistics
8.8. Hospitality
8.9. Manufacturing
8.10. Others
CHAPTER 9 GLOBAL CRM ANALYTICS MARKET - BY GEOGRAPHY
9.1. Introduction
9.2. North America
9.2.1. U.S.
9.2.2. Canada
9.2.3. Mexico
9.2.4. Costa Rica
9.3. South America
9.3.1. Brazil
9.3.2. Argentina
9.3.3. Chile
9.3.4. Columbia
9.3.5. Others
9.4. Europe
9.4.1. U.K.
9.4.2. Germany
9.4.3. France
9.4.4. Italy
9.4.5. Spain
9.4.6. Russia
9.4.6. Netherlands
9.4.7. Switzerland
9.4.8. Poland
9.4.9. Others
9.5. APAC
9.5.1. China
9.5.2. Japan
9.5.3. India
9.5.4. South Korea
9.5.5. Australia & New Zealand
9.5.6. Malaysia
9.5.7. Singapore
9.5.8. Others
9.6. Middle East & Africa
9.6.1. UAE
9.6.2. Saudi Arabia
9.6.3. Iran
9.6.4. Iraq
9.6.5. Qatar
9.6.6. South Africa
9.6.7. Algeria
9.6.8. Morocco
9.6.9. Nigeria
9.6.10. Egypt
9.6.11. Others
CHAPTER 10 GLOBAL CRM ANALYTICS MARKET - COMPANY PROFILES
10.1. SAS Institute, Inc.
10.2. IBM Corporation
10.3. Accenture PLC
10.4. Infor
10.5. Teradata Corporation
10.6. Microsoft Corporation
10.7. Angoss Software Corporation
10.8. Oracle Corporation
10.9. Salesforce.com, Inc.
10.10. SAP SE
10.11. Zoho Corporation Pvt. Ltd.
10.12. Nutshell CRM
10.13. Flint Equipment Holdings, Inc.
10.14. Intrix Technology, Inc.
10.15. Salesnet, Inc.
CHAPTER 11 GLOBAL CRM ANALYTICS MARKET - COMPETITIVE LANDSCAPE
11.1. Market Share Analysis
11.2. Strategies adopted by top companies
11.3. Mergers, Acquisitions, Collaborations & Agreements
CHAPTER 12 MARKET INSIGHTS
12.1. Industry Experts Insights
12.2. Analysts Opinions
12.3. Investment Opportunities
CHAPTER 13 APPENDIX
13.1. List of Tables
13.2. List of Figures
