Global Automation Testing Market – Size, Outlook, Trends and Forecast (2024 – 2032)

Automation testing is a software testing method which enables the usage of special software tools to control and compare the test results. Global automation testing market size was valued at $7.24 billion in 2017 and is estimated to reach $26.66 billion by 2025 with the CAGR of 17.7% during 2019-2025. The major drivers such as increasing mobile devices & technology, increasing returns on investments through automation and rapid growth of digital transformation are driving the market growth. Whereas, proper management of testing tools, lack of experienced and skilled in automation and data security, the privacy issue is hampering the market. Future opportunities like to explore opportunities in automation, quality assurance and testing will fuel the growth of the market. Non-functional testing is expected to be fastest growing over the forecast period. As non-functional testing comprises of system performance, verifying the recovery procedures and quality of software to be developed.

Research Study Objectives:

• Define, estimate, and forecast the automation testing market statistics by type, services, endpoint interface, organisation size, verticals (Segments) and regions concerning the individual growth drivers, market trends and their contribution toward the automation testing market growth.
• Provides comprehensive information regarding the key factors influencing the market growth (Drivers, Restraints & Challenges, and Opportunities)
• Estimate & forecast the market size of all the segments concerning geographies including North America, Europe, Asia Pacific (APAC), South America and the Middle East and Africa (MEA).
• Recent competitive developments including M&A (Mergers and Acquisitions), Partnerships, and Product Innovations are provided in the automation testing market analysis
• Analysis and conclusions on the future automation testing market outlook.

Top-down and bottom-up approaches are used to validate the automation testing market size and are used to estimate the size of other dependent submarkets. Key players in the market are identified through various secondary sources; databases including Bloomberg Businessweek, Hoovers, Factiva, journals and associations and the market revenues are estimated and are thoroughly validated through primary and secondary research. Secondary research involves the study of annual and financial reports of top players in the market, whereas primary research includes extensive interviews with the KoL’s such as CEOs, directors, board members, VP’s, sales managers, engineers, marketing executives, technicians, account managers, investors, strategic decision makers and others. Automation testing market shares and breakdowns are determined using secondary sources and are verified by the primary sources. All possible parameters/factors that are affecting the automation testing market demand are covered in the research study are verified through primary research, analysed and interpreted to get the final qualitative and quantitative data. This data is collected and added with detailed analysis from Envision Inteligence and presented in this report. The application segment includes payments, smart contracts and others is fastest growing and expected to grow at the highest CAGR over the forecast period.

The scope of the Report

The automation testing market segmentation is as follows:

By Type

• Functional Testing
• Non-Functional Testing
  • Application programming interface testing
  • Security Testing
  • Performance Testing
  • Compatibility Testing
  • Compliance Testing
  • Usability Testing

By Service

• Planning and Development Services
• Advisory and Consulting Services
• Support and Maintenance Services
• Implementation Services
• Managed Services
• Document & Training Services
• Others

By End Point Interface

• Mobile
• Web
• Desktop

By Organisation Size

• Small and Medium Enterprises
• Large Enterprises

By End Users

• Healthcare & Lifesciences
• Retail
• Banking and Financial Services, Insurance (BFSI)
• Telecom & IT
• Automotive
• Defence and Aerospace
• Manufacturing
• Logistics and Transportation
• Energy and Utilities
• Others

Geographical Analysis:

Automation testing Market is segmented by geography into North America, South America, Europe, APAC and Middle East & Africa. U.S., Canada, Mexico and Costa Rica are analysed under North American region which is usually turning as the hotspot in the market. The South American region is further segregated into Brazil, Argentina, Chile, Columbia and some other emerging economies. In Europe, the market is extensively examined by covering U.K., Germany, France, Italy, Spain, Netherlands, Poland, Switzerland and some other promising economies. APAC is further categorised by countries into China, India, Japan, South Korea, Australia & New Zealand, Malaysia, Singapore and many other emerging nations. In the Middle East & African region, Saudi Arabia, UAE, Iran, Iraq, Qatar, South Africa, Algeria, Morocco, Nigeria and so on countries are evaluated to understand the market growth lucidly.

Customization Options:

With the given research report, Envision Inteligence offers customisations as per the client’s specific requirements. The following customisation options offered for the automation testing market include:

• Scope Revision
• Geographic Analysis
• Company Profiles
• Historical Data & Forecasting
• Key Contact Persons in companies

Global Automation Testing Market Research Report Includes:

• An executive summary condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.
• To have a complete market analysis through industry value chain analysis, Porter’s Five Force Model, PESTLE, SWOTanalysis, and Y-o-Y analysis.
• Regional and global diversity is analysed with the major countries and the unions. Scrutinizing the revenue generation on Year-On-Year
• Identifying DROC in the current market and their impact on altering market dynamics.
• Competitive landscape analysis to identify the merger and acquisition which will have a comparative financial study with significant competitors.
• Expertise investment opportunities by an analyst to the individual and organisation to have a better foothold in the market.
• Identify the latest developments, market shares and strategies that are employed by the significant Automation Testing market players, such as
  • Microsoft Corporation
  • IBM Corporation
  • Micro Focus International Plc
  • Tricentis GmbH
  • Thinksys, Inc.

Along with these companies, many other companies are considered in the report while analysing the global automation testing and environment. These companies held substantial share-owning to the nature of the industry whereas, the rest of the market shares are marginal chunks to regional and local level manufacturers. Other players also have considerable presence owing to its robust brand image, geographical reach and stable customer base.