CHAPTER 1 INTRODUCTION
1.1. Market Definition
1.2. Executive Summary
1.3. The Scope of the Study
CHAPTER 2 RESEARCH METHODOLOGY
2.1. Secondary Research
2.2. Primary Research
2.3. Analytic Tools and Model
2.4. Economic Indicator
2.4.1 Base Year, Base Currency, Forecasting Period
2.5. Expert Validation
2.6. Study Timeline
CHAPTER 3 MARKET ANALYSIS
3.1. Industry Value Chain Analysis
3.2. Porter's Five Force Analysis
3.2.1. Bargaining Power of Buyers
3.2.2. Bargaining Power of Suppliers
3.2.3. Threats of Substitutes
3.2.4. Threats of New Entrants
3.2.5. Degree of Competition
3.3. PESTLE Analysis
3.3.1. Political
3.3.2. Economical
3.3.3. Social
3.3.4. Technological
3.3.5. Legal
3.3.6. Environmental
3.4. SWOT Analysis
3.4.1. Strengths
3.4.2. Weakness
3.4.3. Opportunities
3.4.4. Threats
3.5. Y-O-Y Analysis
CHAPTER 4 MARKET DYNAMICS
4.1. Market Drivers
4.1.1. Increasing the need for customer’s experience rate
4.1.2. Rising focus on perfect marketing campaign audiences
4.1.3. Enhancing the migration towards digital platform
4.1.4. Growing awareness of competitive intelligence
4.2. Market Restraints & Challenges
4.2.1. Poor knowledge on benefits of audience analytics market
4.2.2. Involving complexities in the field of analytical work
4.2.3. High cost for initial set up
4.2.4. Issues on data security & privacy
4.3. Market Opportunities
4.3.1. Focus from SMEs for deployment of audience analytics solutions
4.3.2. Decreasing the time of possibility for transformation into smart cities
4.3.3. Increasing the support to enterprises
CHAPTER 5 GLOBAL AUDIENCE ANALYTICS MARKET – BY COMPONENT
5.1. Solutions
5.2. Services
5.2.1. Professional Services
5.2.1.1. Support & Maintenance
5.2.1.2. Training, Education and Consulting
5.2.2. Managed Services
CHAPTER 6 GLOBAL AUDIENCE ANALYTICS MARKET – BY ORGANISATION SIZE
6.1. Small and Medium Enterprises
6.2. Large Enterprises
CHAPTER 7 GLOBAL AUDIENCE ANALYTICS MARKET – BY APPLICATION
7.1. Customer Experience Management
7.2. Competitive Intelligence
7.3. Sales and Marketing Management
CHAPTER 8 GLOBAL AUDIENCE ANALYTICS MARKET – BY END USERS
8.1. Banking, Financial Service, Insurance (BFSI)
8.2. Government and Public Sector
8.3. Telecommunications and IT
8.4. Healthcare and Life Sciences
8.5. Retail and Consumer Goods
8.6. Travel and Hospitality
8.7. Media and Entertainment
8.8. Manufacturing
8.9. Others
CHAPTER 9 GLOBAL AUDIENCE ANALYTICS MARKET - BY GEOGRAPHY
9.1. Introduction
9.2. North America
9.2.1. U.S.
9.2.2. Canada
9.2.3. Mexico
9.2.4. Costa Rica
9.3. South America
9.3.1. Brazil
9.3.2. Argentina
9.3.3. Chile
9.3.4. Columbia
9.3.5. Others
9.4. Europe
9.4.1. U.K.
9.4.2. Germany
9.4.3. France
9.4.4. Italy
9.4.5. Spain
9.4.6. Russia
9.4.7. Netherlands
9.4.8. Switzerland
9.4.9. Poland
9.4.10. Others
9.5. Asia Pacific
9.5.1. China
9.5.2. Japan
9.5.3. India
9.5.4. South Korea
9.5.5. Australia & New Zealand
9.5.6. Malaysia
9.5.7. Singapore
9.5.8. Others
9.6. Middle East & Africa
9.6.1. UAE
9.6.2. Saudi Arabia
9.6.3. Iran
9.6.4. Iraq
9.6.5. Qatar
9.6.6. South Africa
9.6.7. Algeria
9.6.8. Morocco
9.6.9. Nigeria
9.6.10. Egypt
9.6.11. Others
CHAPTER 10 GLOBAL AUDIENCE ANALYTICS MARKET - COMPANY PROFILES
10.1. Google LLC
10.2. Oracle Corporation
10.3. IBM Corporation
10.4. Adobe Systems, Inc.
10.5. SAS Institute, Inc.
10.6. NetBase Solutions, Inc.
10.7. Cxense AS
10.8. comScore, Inc.
10.9. Akamai Technologies, Inc.
10.10. 3DiVi Company, Inc.
10.11. Crimson Hexagon
10.12. Cadreon LLC
10.13. Telmar Group Inc,
10.14. Runtime Collective Limited
10.15. AUTHORS, Inc
CHAPTER 11 GLOBAL AUDIENCE ANALYTICS MARKET - COMPETITIVE LANDSCAPE
11.1. Market Share Analysis
11.2. Strategies adopted by top companies
11.3. Mergers, Acquisitions, Collaborations & Agreements
CHAPTER 12 MARKET INSIGHTS
12.1. Industry Experts Insights
12.2. Analysts Opinions
12.3. Investment Opportunities
CHAPTER 13 APPENDIX
13.1. List of Tables
13.2. List of Figures
