Europe craft beer market – Size, Outlook, Trends and Forecast (2024 – 2032)

A craft brewery or a microbrewery is a brewage, generally produces smaller amount than giant scale company breweries and it’s independently owned. These breweries area unit majorly certified by quality, flavour and production technique. Though brewage trade had earned a peak stage notably in developed markets, however, the flavour revolution has begun to fetch higher sales worldwide, and this innovation is visible in a variety of craft brewage. Craft brewage has gained its quality as customers usually experimenting with the various market flavours of brewages.

Europe craft beer Market Size & Growth:

The Europe craft beer market accounted for $XX billion in 2018, and it is expected to attain XX billion by 2025 with a CAGR of X% during the forecast period (2019-2025).

Drivers that are influencing beer market growth are growing preference for low alcohol by volume, and growing popularity among younger populations and craft beer is chemical free and maintains high naturality in beer.

On the flip side, higher prices and taxes on the cost of supplies and difficulty in finding craft breweries are the factors hampering the market growth. Craft beer is more expensive compared to industrial beer also effects the growth rate.

Innovations with flavours and other ingredients are the opportunities that enhance the growth of the market in future.

Europe craft beer Market Share:

The Europe craft beer market is segregated into type, distribution and region. Based on the type, the market is divided into Pilsners, Pale Lagers, Ales, Specialty and others. Consumers are interested in preferring new styles and flavours in craft beer which tends to boost its marketability. Ales is the most significant selling type among all the craft beers because it is made with the use of premium quality raw materials and advanced brewing techniques.

Based on Distribution, Europe craft beer market segmentation includes off-trade and on-trade. On-trade distribution is known as the alcoholic drinks that are sold in bars, restaurants, clubs and pubs and similar channels. On-trade of Europe craft beer market scope is accounted for over 50% in 2015 of the overall volume share, due to increasing the high consumption by the consumers of the products in restaurants, bars, and clubs in developed economies including UK, Australia, and Belgium. In Off-trade distribution, craft beer is distributed through retailers, wholesalers, and online channels.

By geography, Europe has the most significant share with a share of around 30% owing to a high preference for flavoured beers over conventional beers. Germany and United Kingdom account for 25% of the revenues generated. It is projected to be the fastest growing country in the region as well like adopting their independent breweries are focusing on anticipating the highest growth in craft beer market forecast period from 2019-2025. According to the global craft beer market overview, the market share of unorganised players is expected to increase in coming years in the global forecast period. The craft beer market analysis is provided for the international markets including development trends, competitive landscape analysis, and key regions development status.

Major players operating the craft beer market include The Boston beer company, The Gambrinus company, D.G. Yuengling and Son, Stone & Wood Brewing Co., Chimay Beers and Cheeses, Sierra Nevada Brewing Company and Lagunitas Brewing company.

Europe craft beer Market Trends:

• February 2017 – Heineken N.V. announced the acquisition of Brazil Kirin Holding S.A which is one of the largest beer producers.
• February 2016 – Pennsylvania’s Victory Brewing and New York’s Southern Tier Brewing has decided to create a new company called Artisanal Brewing Venture.

Europe craft beer Market Research Report:

• An executive summary condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.
• To have a complete market analysis through industry value chain analysis, Porter’s five, PESTLE, SWOT analysis, and Y-o-Y analysis.
• Regional and Europe diversity is analysed with the major countries and the unions. Scrutinizing the revenue generation on Year-On-Year.
• Identifying DROC in the current market and their impact on altering the market dynamics.
• Competitive landscape analysis to identify the merger and acquisition which will have a comparative financial analysis with significant competitors.
• Expertise investment opportunities by an analyst to the individual and organisation to have a better foothold in the market.
• Identify the latest developments, market shares and strategies that are employed by the major market players, such as
  • The Boston beer company
  • Heineken
  • New Belgium brewing company
  • Anheuser-Busch InBev
  • Feral Brewing Co.

Along with these companies, there were many other companies considered/ cited in the report while analysing the craft beer market. These companies hold substantial share-owning to the nature of the industry whereas the rest of the market shares are marginal chunks to regional and local level manufacturers. Other players have considerable presence owing to its robust brand image, geographical reach and stable customer base.