The POP display is majorly used for advertising or marketing the materials like high quality visual graphics, stable construction and new product launching to the mall, market and city merchandises. The POP display is like a simple sign or elaborated display carton which includes shelf- mounted signs and hanging posters for the free standing vendor branding and grasps the attention of the customers and promotes the sales of the product.

Global POP Display Market Segments Size & Growth:

Global POP display market is accounted for $9.91 billion in 2017 and anticipated to grow at a CAGR of 5.62% to reach $16 billion by 2025 during the forecast period 2019-2025. Major factors that are driving the market growth are emerging use of visual merchandising, growing precise information about the product and increasing effective communication. However, increasing unclear message communication and consumer perception and growing shoppers discount preferences are hampering the growth of the market. Increasing demand for POP displays by vendors and ease of recyclable are providing ample growth opportunities in the upcoming future.

Global POP Display Market Segments Share:

Global POP Display market is categorised into by product type which consists of gravity feed displays, floor displays, counter displays, side kick displays, dump bin displays, clip strips displays, pallet displays and others.  Among all floor, displays hold the high share in the global POP display market. Floor displays are in various shapes and sizes and made out of wood, wire and support in the sale of products in the retail store.

By material type, the market is classified corrugated board, foam boards, plastic sheets, glass and metal. The corrugated board segment is the major segment among other materials because it consists of a fluted corrugated sheet and one float line boards and is mainly used in the shipping containers and corrugated boxes.

By sales channel type, the market is categorised into convenience stores, specialty stores, departmental stores, super market and hyper market. Super market and the hyper market have a prominent share in the global POP display market in 2017. These channels use the pop displays to showcase offers and price tags of various foods, household products, groceries and other general merchandise.  Food & Beverages held the maximum share in the POP display market among other application due to the increasing demand for pop displays which attracts the consumers and also increase the sale of the food & beverages industry.

By Geography, the APAC accounted for the major share in the global POP display market, with a CAGR of 6.5% during the forecast period due to the increasing retail stores and technological developments in this region. However, the North America region is the prominent market due to increasing marketing and advertising industries in this region.

Global POP Display Market Segments Trends:

• In September 2018, Smurfit Kappa Group PLC has introduced the novel shelf facer technology to attract the customers and increase the sales.
• In September 2018, WestRock Company has completed the acquisition of schluter print pharma packing to improve the sales of their products.

Global POP Display Research Report:

An executive summary condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.

To have complete market analysis, industry value chain analysis, Porter’s Five Force Analysis, PESTLE, SWOT analysis, and Y-o-Y analysis were carried to understand the market more comprehensively.

Regional and global diversity is analysed with the major countries and the unions. Scrutinising the revenue generation on Year-On-Year

Identifying DROC in the current market and their impact in altering the market dynamics.

Competitive landscape analysis to identify the mergers and acquisitions which will have a comparative financial analysis with major competitors.

Expertise investment opportunities by an analyst to the individual and organisation to have a better foothold in the market.

The major key POP display market leaders are:

• DS Smith Plc
• International Paper Company
• Smurfit Kappa Group PLC
• Sonoco Products Company
• Menasha Packaging Company, LLC.

Along with these companies, there were many other companies considered/cited in the report while analysing the global POP display market size. These companies hold substantial share is owning to the nature of the industry whereas rest of the market shares are marginal chunks to regional and local level manufacturers. Other players have considerable presence owing to its robust brand image, geographical reach and strong customer base.