Envision Report

Published March 2, 2018

Yogurt Market – Size, Outlook, Trends and Forecasts (2018 – 2024)

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Yoghurt or yoghurt is a dairy food product which is produced by the bacterial fermentation of milk. Fermentation of lactose by these microorganisms produces lactic acid, which turns on milk protein to give yoghurt its texture and specific tart taste. Most yoghurt is consumed directly as a sweet, or it is used in many recipes. Yoghurt contains 81% water, 9% protein, 5% fat and 4% carbohydrates including sugars and it is rich in vitamin B12 as well as riboflavin.

Yogurt Market Segments Size & Growth:

Yoghurt market is accounted for $XX billion in 2017 and expected to grow at a CAGR of 4.6% to reach $XX billion by 2024 during the forecast period 2018-2024. Major factors that are driving the yoghurt market share is because of the availability of flavoured yoghurt, the rise in awareness of health benefits, no lactose content, rich in calcium and proteins increase the advantages of yoghurt improving the immune system. Moreover, artificial additives and ingredients added to yoghurt are the harmful and hormonal action of a milk-producing cow can limit individuals from consuming yoghurt and high content of fat and sugar prevent the growth of the yoghurt market.

Yoghurt Market Segments Share:

Yoghurt market is characterised into by type which consists of regular yoghurt and fat-free yoghurt. Among both types, regular yoghurt is anticipated to occupy the highest yoghurt market share of revenue contribution. Due to the rising awareness of healthy and low-fat products is increasing the demand for the fat-free yoghurt during the forecast period. On the basics of form, it is categorised into set yoghurt, frozen yoghurt, Greek yoghurt, and yoghurt drinks. Of all the others set yoghurt is popular regarding market share. Set yoghurt is used in various cooking recipes and consumption as a sweet has raised the growth of yoghurt market in this segment, others such as frozen yoghurt or yoghurt drinks are projected to have the fastest growth in near future. Frozen yoghurt is sub-classified as flavoured and regular in which flavoured has fast growth in the market than regular frozen yoghurt. Among yoghurt drinks, a flavoured drink like fruit flavoured yoghurt has some health benefits and has the highest demand in the yoghurt industry in coming years.

Yoghurt industry is segmented by distribution channel which contains supermarket & hypermarket, grocery stores, convenience stores, online and some others. Among all Supermarket and hypermarket holds the major share in the yoghurt market regarding revenue and rising penetration of retail business mainly in developing areas to support growth. However online purchasing of yoghurt and convenience purchase has substantial growth in near future.

By Geography, Europe is dominating the growth of the yoghurt market followed by North America and the growth in Europe in yoghurt market share is mainly attributed for set yoghurt and will have a stable growth during the forecast period. Emerging flavoured and the fat-free product will fuel the market in these regions. Developing economies such as Asia-Pacific is witnessing the positive growth during the forecast period, due to awareness of health benefits of yoghurt. On the other hand, Asian countries such as China, India, Japan, and some others especially because of flavoured yoghurt have raised the market share. Japan has the substantial growth opportunities for yoghurt market owing to the rise in varieties of products.

Yogurt Market Segments Trends:

  • In January 2018, Muller introduced a sharable FRijj SKU in a portable bottle to place in refrigerators and has various flavours.
  • In February 2018, Muller has launched a Mullerlight Fruitopolis with 0% sugar added with are of three flavours to improve the quality of the product depending on the customer preferences.
  • In June 2016, LALA has launched a portable hunger yoghurt smoothie and 100 calorie yoghurt smoothie drink to satisfy yoghurt consumers without sacrificing taste
  • In January 2015, Dannon launched a protein snack with high nutritional values and which is the first-of-its-kind yoghurt known as new Triple Zero that is 15 grams with 0 (Zero) added sugar.
  • In January 2015, Dannon introduced novel protein shakes with fresh and high nutrition benefits in a portable bottle known as “Light & Fit”.

 Yoghurt Research Report:

An executive summary condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.

To have complete market analysis, industry value chain analysis, Porter’s Five Force Analysis, PESTLE, SWOT analysis, and Y-o-Y analysis were carried to understand the market more comprehensively.

Regional and global diversity is analysed with the major countries and the unions. Scrutinizing the revenue generation on Year-On-Year

Identifying DROC in the current market and their impact in altering the market dynamics.

Competitive landscape analysis to identify the mergers and acquisitions which will have a comparative financial analysis with major competitors.

Expertise investment opportunities by an analyst to the individual and organisation to have a better foothold in the market.

  • Dannon Food Company
  • Chobani Inc.
  • Nestle S.A.
  • Yoplait
  • Schreiber Foods, Inc.
  • FAGE International S.A.
  • Müller Milk & Ingredients

Along with these companies, there were many other companies considered/cited in the report while analysing the yoghurt market. These companies hold substantial share-owning to the nature of the industry whereas rest of the market shares are marginal chunks to regional and local level manufacturers. Other players have considerable presence owing to its robust brand image, geographical reach and strong customer base.



Chapter 1 Introduction

1.1 Executive Summary

1.2 Market Definition

1.3 Scope of the Study

Chapter 2 Research Methodology

2.1 Secondary Research

2.2 Primary Research

2.3 Analytic Tools and Model

2.4 Economic Indicator

2.4.1 Base Year, Base Currency, Forecasting Period

2.5 Expert Validation

2.6 Study Timeline

Chapter 3 Market Analysis

3.1 Industry Value Chain Analysis

3.2Porter’s Five Force Analysis

3.2.1 Bargaining Power of Buyers

3.2.2 Bargaining Power of Suppliers

3.2.3 Threats of Substitutes

3.2.4 Threats of New Entrants

3.2.5 Industry Rivalry

3.3 Pestle Analysis

3.3.1 Political

3.3.2 Economical

3.3.3 Social

3.3.4 Technological

3.3.5 Legal

3.3.6 Environmental

3.4 SWOT Analysis

3.4.1 Strengths

3.4.2 Weakness

3.4.3 Opportunities

3.4.4 Threats

3.5 Y-O-Y Analyses

Chapter 4 Market Dynamics

4.1. Drivers

4.1.1 Increasing availability of Flavoured Yogurt

4.1.2 Awareness of Health Benefits

4.1.3 Less lactose content

4.2 Restraints & Challenges

4.2.1 Presence of harmful additives & ingredients in yogurt

4.2.2 High content of fat and sugar

4.3 Opportunities

4.3.1 Rising demand in developing countries

4.3.2 Emerging trend for organic yogurt

Chapter 5 Yogurt Market – By Type

5.1 Regular Yogurt

5.2 Fat-Free Yogurt

Chapter 6 Yogurt Market – By Form

6.1 Set Yogurt

6.2 Yogurt Drinks

6.2.1. Regular

6.2.2. Flavored

6.3 Greek Yogurt

6.4 Frozen Yogurt

6.4.1. Regular

6.4.2. Flavored

Chapter 7 Yogurt Market – By Distribution Channels

7.1 Supermarkets and Hypermarkets

7.2 Convenience Stores

7.3 Grocery Stores

7.4 Online

7.5 Others

Chapter 8 Yogurt Market – By Geography

8.1 Introduction

8.2 North America

8.2.1. U.S.

8.2.2. Canada

8.2.3. Mexico

8.3 Europe

8.3.1. U.K.

8.3.2. Germany

8.3.3. France

8.3.4. Italy

8.3.5. Spain

8.3.6. Rest of Europe

8.4 Asia Pacific

8.4.1. China

8.4.2. India

8.4.3. Japan

8.4.4. South Korea

8.4.5. Australia & New Zealand

8.4.6. Rest of APAC

8.5 South America

8.5.1. Brazil

8.5.2. Argentina

8.5.3. Others

8.6. Middle East & Africa

8.6.1. Middle East

8.6.2. Africa

Chapter 9 Yogurt Market – Company Profiles

9.1. Dannon Food Company

9.2. Chobani Inc.

9.3. Nestle S.A.

9.4. Yoplait

9.5. Schreiber Foods, Inc.

9.6. Grupo LALA Co

9.7. Emmi Group

9.8. Deutsches Milchkontor Gmbh

9.9. FAGE International S.A.

9.10. Müller Milk & Ingredients

9.11. China Mengniu Dairy Company Limited

9.12. Yeo Valley

9.13. Ben & Jerrys Homemade Holdings Inc.

9.14. Kemps LLC

9.15. Grupo Alpura

Chapter 10 Yogurt Market – Competitive Landscape

10.1. Market Share Analysis

10.2. Strategies Adopted by top companies

10.3. Mergers, Acquisitions, Collaborations & Agreements

Chapter 11 Market Insights

11.1. Industry Experts Insights

11.2. Analysts Opinions

11.3. Investment Opportunities

Chapter 12 Appendix

12.1 List of Tables

12.2 List of Figures


  • Competitive Analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors.
  • Monitoring the external and internal factors which affect the market dynamics with the aid of PESTLE analysis.
  • The Regional and Global Variety is taken care of in the report.
  • Year on Year basis generation of revenue is studied.
  • Porter's Five Forces analyze the intensity of competition in an industry and its profitability level.
  • The overview and the sustainability of the market are analyzed through SWOT.
  • DROC is recognized in the current market scenario and see how its effect on market dynamics.
  • The segment-level analysis in terms of type and technology.
  • The value chain analysis, value that's created and captured by a company is the profit margin.Value
  • Created and Captured – Cost of Creating that Value = Margin
  • An executive summary consists of the whole report and the outcome is been given in the report to have brief knowledge about the report.
  • Basis on the depth of the study we approach using analytical tools
  • Expertise investment opportunities are given after analyzing the market to give the organization and the individual to have perfect knowledge about the market.


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