Envision Report

Published March 9, 2018

Wine Market – Size, Outlook, Trends and Forecasts (2018 – 2024)

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Wine is a kind of alcoholic beverage which is made from grapes. Yeast takes the sugar in the grapes and converts it to ethanol and carbon dioxide. Different varieties of grapes and strains of yeasts produce different styles of wine. These variations which are a result of the complex interactions between the biochemical developments of the grape, the reactions involved in fermentation, the terroir and the production process. Many countries enact legal appellations intended to define styles and qualities of wine. These typically restrict the geographical origin and permitted varieties of grapes, as well as other aspects of wine production. Wines which are not made from grapes include rice wine and fruit wines such as plum, cherry, pomegranate, and elderberry.

Wine Market Segments Size & Growth:

The global wine market is accounted as USD 293.56 billion in 2017 and expected to grow at a CAGR of 5.95% to reach 405.23 billion by 2024 during the forecast period 2018-2024. Growing consumption of wine in developing countries has fueled the market growth. Growing urbanization, population, increase in standard of living has increased the growth of the market. Changing lifestyle and consumption habits of wine is a major driver for this market. As per capita income has been increased, the standard of living also improved, so this is one of the major drivers for the market. One of the major restraints for wine market is the high taxation in the wine business among trade. It is highly taxable, which in turn hindering the market growth. Another challenge for this market is that there are different substitutes available for the market, at a low price, which will reduce the market growth.

The main opportunity for this market is that the innovation made for the flavoured wine, which in turn attracts more consumers. As there is more variety available, this will lead to the open for the market growth.

Wine Market Share:

Regarding geography, the market is segmented into Asia Pacific, Europe, Middle East & Africa, North America, and South America. , The European Union is a leading market in wine production, consumption, and trading, which accounts for half of the market share. Italy, Spain, and France are the countries which are said to have half of the global wine production. North America is the other major region after Europe where the USA alone accounts for the highest per capita consumption of wine. The country has crossed France as the world’s foremost wine consumer, with average annual consumption of 12 litres per person.

Regarding wine, the colour market is segmented into red wine, rose wine, white wine and others. These colours are having the most of the market share. Regarding product type, the market is segmented into still wine, sparkling wine, dessert wine, fortified wine. Still, wine accounts for the major share in the wine market. Sparkling wine is expected to have a high growth rate in consumption. Regarding body type, the market is again segmented into light-bodied, medium-bodied, and full-bodied. Regarding consumption red wine accounted for more than 58% market share in the year 2016, white wine 38% and rose wine consumption was only 11%. Regarding distribution channel market is segmented into supermarket/hypermarket, speciality stores, online channel, and others.

 Wine Market Trends:

  • Jan 17, 2018, AMVYX has entered an exclusive partnership with SEMELI WINES for the distribution, marketing, and promotion of the labels produced by the SEMELI estate.
  • Jan 22, 2018, Family-owned Bacardi Limited, the largest privately held spirits company in the world, announced that it is expanding its portfolio of premium spirits with a definitive agreement to acquire 100% ownership of Patron Spirits International AG and its PATRÓN®brand, the world’s top-selling ultra-premium tequila.
  • Aug 16, 2017, E. & J. Gallo Winery (Gallo) announced today that it had purchased Germain-Robin, California’s first luxury brandy.
  • April 6, 2017, CASTEL develop the sparkling wine’s market with the production of Crémant de Bordeaux at Castel’s Oenoalliance site. Malesan is a new Crémant de Bordeaux label, launched in April 2017.

 Wine Market Research Report:

  • An executive summary condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.
  • To have complete market analysis, industry value chain analysis, Porter’s Five Force Analysis, PESTLE, SWOTanalysis, and Y-o-Y analysis were carried out to understand the market more comprehensively.
  • Regional and Global diversity is analysed with the major countries and the unions. Scrutinizing the revenue generation on Year-On-Year
  • Identifying DROCin the current market and their impact in altering the market dynamics
  • Competitive landscape analysis to identify the mergers and acquisitions which will have a comparative financial analysis with major competitors
  • Expertise investment opportunities by an analyst to the individual and organisation to have a better foothold in the market
  • Major key players are
  • Accolade Wines
  • Amvyx S.A
  • Bacardi
  • Gruppo Campari
  • Castel Group
  • Compagnia Del Vino S.R.L.
  • Treasury Wine Estates

Along with these companies, there were many other companies considered/cited in the report while analysing wine market. These companies hold substantial share-owning to the nature of the industry whereas rest of the market shares are marginal chunks to regional and local level manufacturers. Other players have considerable presence owing to its robust brand image, geographical reach and strong customer base.


Chapter 1 Introduction

1.1 Executive Summary

1.2 Market Definition

1.3 Scope of the Study

Chapter 2 Research Methodology

2.1 Secondary Research

2.2 Primary Research

2.3 Analytic Tools and Model

2.4 Economic Indicator

2.4.1 Base Year, Base Currency, Forecasting Period

2.5 Expert Validation

2.6 Study Timeline

Chapter 3 Market Analysis

3.1 Industry Value Chain Analysis

3.2 Porter’s Five Analysis

3.2.1 Bargaining Power of Buyers

3.2.2 Bargaining Power of Suppliers

3.2.3 Threats of Substitutes

3.2.4 Threats of New Entrants

3.2.5 Industry Rivalry

3.3 Pestle Analysis

3.3.1 Political

3.3.2 Economical

3.3.3 Social

3.3.4 Technological

3.3.5 Legal

3.3.6 Environmental

3.4 SWOT Analysis

3.4.1 Strengths

3.4.2 Weakness

3.4.3 Opportunities

3.4.4 Threat

3.5 Y-O-Y Analyses

Chapter 4 Market Dynamics

4.1 Drivers

4.1.1 Growing Wine Consumption in Developing Countries

4.1.2 Changing Lifestyle and Consumption Habits of Wine

4.2 Restraints & Challenges

4.2.1 High Taxation in Wine Business and Trade

4.2.2 Availability of Other Substitutes for Wine

4.3 Opportunities

4.3.1 Innovative Products with Flavored Wine

 Chapter 5 Wine Market Segmentation, by Color

5.1 Red Wine

5.2 Rose Wine

5.3 White Wine

5.4 Others

Chapter 6 Wine Market Segmentation, by Product Type

6.1 Still Wine

6.2 Sparkling Wine

6.3 Dessert Wine

6.4 Fortified Wine

Chapter 7 Wine Market Segmentation, by Distribution Channel

7.1 Supermarket/Hypermarket

7.2 Specialty Stores

7.3 Online Channel

7.4 Others

Chapter 8 Wine Market Segmentation, by Body Type

8.1 Light-bodied

8.2 Medium-bodied

8.3 Full-bodied

Chapter 9 Wine Market Segmentation, By Geography

9.1 Introduction

9.2 North America

9.2.1 United States

9.2.2 Canada

9.2.3 Mexico

9.2.4 Others

9.3 Europe

9.3.1 U.K

9.3.2 Spain

9.3.3 Italy

9.3.4 France

9.3.5 Russia

9.3.6 Others

9.4 Asia-Pacific

9.4.1 China

9.4.2 Japan

9.4.3 India

9.4.4 Australia

9.4.5 Others

9.5 South America

9.5.1 Brazil

9.5.2 Argentina

9.5.3 Others

9.6 Middle East & Africa

9.6.1 Middle East

9.6.2 Africa

9.6.3 Others

Chapter 10 Competitive Landscape

10.1 Mergers & Acquisitions, Joint Ventures, Collaborations, and Agreements

10.2 Market Share Analysis

10.3 Strategies Adopted By Top Companies

Chapter 11 Company Profiles

11.1 Accolade Wines

11.2 Amvyx S.A

11.3 Bacardi

11.4 Gruppo Campari

11.5 Castel Group

11.6 Compagnia Del Vino S.R.L.

11.7 Treasury Wine Estates

11.8 Pernod Ricard

11.9 The Wine Group

11.10 Vina Concha Y Toro

11.11 Constellation Brands

11.12 E. & J. Gallo Winery

11.13 Grupo Penaflor S.A

Chapter 12 Market Insights

12.1 Insights of Industry Experts

12.2 Analyst Opinion (Market Understanding)

12.3 Investment Opportunities

Chapter 13 Appendix

13.1 List of Tables

13.2 List of Figures


  • Competitive Analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors.
  • Monitoring the external and internal factors which affect the market dynamics with the aid of PESTLE analysis.
  • The Regional and Global Variety is taken care of in the report.
  • Year on Year basis generation of revenue is studied.
  • Porter's Five Forces analyze the intensity of competition in an industry and its profitability level.
  • The overview and the sustainability of the market are analyzed through SWOT.
  • DROC is recognized in the current market scenario and see how its effect on market dynamics.
  • The segment-level analysis in terms of type and technology.
  • The value chain analysis, value that's created and captured by a company is the profit margin.Value
  • Created and Captured – Cost of Creating that Value = Margin
  • An executive summary consists of the whole report and the outcome is been given in the report to have brief knowledge about the report.
  • Basis on the depth of the study we approach using analytical tools
  • Expertise investment opportunities are given after analyzing the market to give the organization and the individual to have perfect knowledge about the market.


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