Introduction:

Generally, vaginal wash product keeps the pH level balanced and protects the vagina from infections and inflammations. The feminine hygiene washes typically contain water with a combination of antiseptic chemicals. It is also known as douching or vaginal irrigation or rinsing of the vagina. The most common usage of feminine hygiene washes is primarily to reduce the odor of post- menstruation and vaginal discharge. In addition, it is also widely used after sexual intercourse. These washes are also used to aid during infections like leucorrhea, urinary incontinence, and bowel incontinence.

Global Vaginal Wash Market Size & Growth:

The global vaginal wash market was valued at $XX Billion in 2018 and is estimated to reach $XX Billion by 2026, growing at a CAGR of around X.XX% during the forecast period. Increasing awareness about intimate hygiene and increase in preference for hygienic products like gels, solutions, washes, have garnered a significant traction for the hygienic washes especially for private parts. Additionally, the availability of different product lines in feminine wash and different brand visibility with campaigns on social media such as Facebook and YouTube with the aim to boost consumer confidence are responsible for the sales growth. As more and more women are opening about the hush-hush topic on feminine hygiene, the home-grown markets have seen a substantial growth in intimate hygiene product brands in recent years.

The increasing sales of vaginal wash category is attributed to rising awareness about the benefits of using such products and shifting preferences towards these products over conventional chemical-based cosmetics. Consumer preferences are also changing, with evolving lifestyles and increasing spending.

Personal hygiene manufacturing companies are recommended to focus on rolling out of newer and more advanced products to increase sales and strengthen their market position. An increasing number of consumers are interested in personal hygiene especially intimate care as an extension of their self-care rituals. Leading brands stress on the vital importance of maintaining intimate hygiene to eliminate possible risks of infections, through advertisements and marketing. This aided to the consumer willingness to spend on such products.

Global Vaginal Wash Market Segmentation:

The global vaginal wash market is segregated based on product, distribution channel, end-user, and geography. By product type, the market is segmented into liquids, foams, gels, and others. Among all these, the liquids segment holds the major market share in the overall market during the forecast period. According to the international guidelines, the daily gentle washing of vulva can minimize the risk of vulvovaginal disorders and improve the overall intimate health. Therefore, increasing popularity of the product has been contributing to the feminine intimate care market growth. The segment covers standard and in-period products, cleaning and protecting gels, whitening gels, revitalizing creams, and others. Women are increasingly spending on personal hygiene products due to their growing disposable income. Organic lubricants are mostly free from petrochemicals, parabens, glycerin, and animal products.

By distribution channel, the market is categorized into offline and online. Among all these, the offline segment holds the major market share in the overall market during the forecast period. Store purchase enables consumers to choose from many product offerings. Presence of a store associate also helps the consumers to choose the correct product suiting their needs. Rise in penetration of e-commerce and smart devices like mobile phones and tablets, along with benefits like easy payment options and discounts offered by the e-retailers, is anticipated to spur the market growth through online distribution channel.

By end-user, the market is divided into teenagers and adults. Among all these, the adults segment holds the major market share in the overall market during the forecast period. The increasing awareness about the importance of maintaining intimate care irrespective of the age group has resulted in the growth in intimate care products market. Additionally, over the past few years the changing roles and views of females over health-related concerns are further driving the intimate care products market. As millennial are forging a distinctive path into adulthood and transforming the economy, they have increased monthly spending on personal grooming and hygiene products.

Based on region, has been segmented into North America, South America, Europe, Asia-Pacific, and the Middle East & Africa. Among these the Asia Pacific region is the fastest growing region in the global vaginal wash market, and this is mainly due to the availability of low-cost intimate wash products. The market will continue to grow in the region for the next four years due to the rising awareness about intimate wash products and the increasing demand for these products from emerging countries such as India and China.

Global Vaginal Wash Market Trends:

In March 2020: Glenmark Pharmaceuticals Ltd, a research-led global pharmaceutical company, today announced that it has entered into an agreement with Hindustan Unilever Limited (HUL) for divestment of its VWash brand and other extensions. Under this agreement, the brand and other trademarks, copyrights, know-how associated with Glenmark’s VWash business will be transferred to HUL.

Global Vaginal Wash Market Research Report Include:

• An executive summary condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.
• To have complete market analysis through industry value chain analysis, porter’s five, PESTLE, SWOT analysis, and Y-o-Y analysis.
• Regional and global diversity is analyzed with the major countries and the unions. Scrutinizing the revenue generation on Year-On-Year
• Identifying DROC in the current market and their impact in altering the market dynamics.
• Competitive landscape analysis to identify the merger and acquisition which will have a comparative financial analysis with major competitors.
• Expertise investment opportunities by analyst to the individual and organization to have better foothold in the market.
• Identify the latest developments, market shares and strategies that are employed by the major market players, such as
• B. Fleet
• CORMAN
• Glenmark Pharmaceuticals
• CTS Group
• Nutramarks
• Inlife Pharma
• Sanofi
• Oriflame Cosmetics

Along with these companies, there were many other companies considered/ cited in the report while analyzing the vaginal wash market. These companies hold substantial share-owning to the nature of the industry whereas rest of the market shares are marginal chunks to regional and local level manufacturers. other players have considerable presence owing to its robust brand image, geographical reach, and strong customer base.