Envision Report

Published March 8, 2018

US Coffee Market – Size, Outlook, Trends and Forecasts (2018 – 2024)

Download Free Sample Report!

Coffee is usually a brewed drink that is prepared from the roasted coffee beans which are the seeds of berries from the coffee plant. The coffee market is one of the booming markets in the world, and as per the recent industrial publications, coffee is second leading traded commodity after oil, and as per the recent industrial publications, nearly 2.25 billion cups of coffee are consumed in the world every day. Source type categorises the US coffee market into arabica, robusta, and liberica. By flavour type, the market is categorised into vanilla, caramel, Irish cream, hazelnut and some others. By process, the overall coffee market is categorised into caffeinated and decaffeinated. Product type includes whole beans,  ground coffee, and instant coffee. Based on the consumption, the market is categorised into in-home and out-home which include commercial and other locations

US Coffee Market Size & Growth:

The United States Coffee market is expected to witness an XX% CAGR, to reach around USD XX million by 2024 during the estimation period of 2018-2024. The drivers that are helping in the production of the US coffee market are an increase in population, rapid urbanisation and increased income. About 44% of the United States coffee demand is coming from the millennial.

US Coffee Market Share:

Arabia holds the highest share in the coffee market due to growth and awareness among the population. As US coffee market brands have divided into Arabica, Robusta etc. The Arabica holds the highest share in the market of 70% while the Robusta holds 27% and the other brand holds only 3%. Based on the type of the product the market is flourished in to powder, instant coffee and others. Arabica and Robusta are the leading source types accounting for over 95% of the market share. Among the type of distribution of consumption type, In-home and out-home segments contribute to 70% and 30% of the total revenue respectively in the year 2016, and the out-home segment is projected to increase over the coming years owing to the increasing number of speciality outlets and cafés.


Coffee is the highly consumed beverage by every individual in developed countries, such as the United States. To meet the growing demand, they will only look after the imports. If the climate is harsh, it will restrict the coffee cultivation.

According to people, perception Starbucks is the most trending coffee that every individual prefers which is of the normal cost, French roast which results in more oils are coming from the bean. Scientifically Starbucks is not better than the average coffee, but the combination of the brand and experience makes your brain taste it as a better coffee.

Coffee shops are a rising star in the speciality eatery industry, offering brewed coffee and speciality espresso drinks like cappuccinos and lattes. 70% of coffee sales in the U.S. is primarily from the leading 50 vendors of coffee and ownership of coffee shops is trending upward primarily driven by the factors including price fluctuations of the coffee associated raw materials coupled with the increasing number of consumers visiting coffee shops as a part of out-home consumption. The convenient preparation of instant coffee and its availability in multiple flavours and formats are the most significant factors driving growth in this market. Instant coffee is accounting for over 50% of the total coffee consumption in most of the developed and developing economies. Instant coffee is gaining the popularity owing to the less cost and easy to prepare features.

Based on the flavour, the coffee market is segmented into vanilla, caramel, Irish cream, hazelnut and some others. Consumers increasingly prefer wide varieties of flavours. Consumers including the age group of 18 to 35 have increased the consumption of coffee regularly after the emergence of new flavours into the market.

By consumption, the overall coffee market is segregated into in-home and out-home consumption. The in-home segment is estimated to dominate the market and is projected to continue its dominance over the forecast period. The out-home segment is projected to grow briskly during 2018-2024.

US Coffee Market Trends:

  • Jan 16, 2018, Nestlé Agrees to Sell U.S. Confectionery Business to Ferrero for USD 2.8 billion in cash.
  • Feb 12, 2018, Starbucks named as one of the world’s most ethical company for consecutively 12th

US Coffee Market Research Report includes:

  • An executive summary condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.
  • To have complete market analysis through industry value chain analysisPorter’s fiveand PESTLESWOT analysis, and Y-o-Y analysis.
  • Regional and Global diversity is analysed with the major countries and the unions.
  • Scrutinizing the revenue generation on YearOnYear
  • Identifying DROC in the current market and their impact in altering the market dynamics.
  • Competitive landscape analysis to identify the merger and acquisition which will have a comparative financial analysis with major competitors.
  • Expertise investment opportunities by the analyst to the individual and organisation to have the better foothold in the market.
  • Identify the latest developments, market shares and strategies that are employed by the major market players, such as:
  • HACO

Along with these companies, there were many other companies considered/cited in the report while analysing the US Coffee market. These companies hold substantial share-owning to the nature of the industry whereas rest of the market shares are marginal chunks to regional and local level manufacturers. Other players have considerable presence owing to its robust brand image, geographical reach and strong customer base.

Chapter 1 Introduction

1.1. Executive Summary

1.2. Market Definition

1.3. Scope of the Study

Chapter 2 Research Methodology

2.1. Secondary Research

2.2. Primary Research

2.3. Analytic Tools and Model

2.4. Economic Indicator

2.4.1. Base Year, Base Currency, Forecasting Period

2.5. Expert Validation

2.6. Study Timeline

Chapter 3 Market Analysis

3.1. Industry Value Chain Analysis

3.2. Porter’s Five Analysis

3.2.1. Bargaining Power of Buyers

3.2.2. Bargaining Power of Suppliers

3.2.3. Threats of Substitutes

3.2.4. Threats of New Entrants

3.2.5. Industry Rivalry

3.3. PESTLE Analysis

3.3.1. Political

3.3.2. Economical

3.3.3. Social

3.3.4. Technological

3.3.5. Legal

3.3.6. Environmental

3.4. SWOT Analysis

3.4.1. Strengths

3.4.2. Weakness

3.4.3. Opportunities

3.4.4. Threats

3.5. Y-O-Y Analysis

Chapter 4 Market Dynamics

4.1 Drivers

4.1.1. Growing Millennial Population

4.1.2. Availability of Wide Range of Coffee Type, Flavors

And brewing styles

4.1.3. Rising Urbanization and Disposable Income

4.1.4. Growth in the number of Food Outlets, Retail

Stores and Cafes

4.2. Restraints & Challenges

4.2.1. Price Fluctuations of Coffee Beans

4.2.2. Climate Change can Lead to Supply Shortage

4.3. Opportunities

4.3.1. Rising demand and Launch of Leading Café

Chains in Emerging Economies

4.3.2. Health Awareness of Consumer about Organic

And Natural Coffee

Chapter 5 Global Coffee Market Segmentation, By Product Type

5.1. Whole Bean

5.2. Ground Coffee

5.3. Instant Coffee

5.4. Others

Chapter 6 Global Coffee Market Segmentation, By Source Type

6.1. Arabica

6.2. Robusta

6.3. Liberica

Chapter 7 Global Coffee Market Segmentation,  By Flavors

7.1. Vanilla

7.2. Caramel

7.3. Irish Cream

7.4. Hazelnut

7.5. Others

Chapter 8 Global Coffee Market Segmentation, By Process

8.1. Caffeinated

8.2. Decaffeinated

Chapter 9 Global Coffee Market Segmentation, By Consumption

9.1. In Home

9.2. Out Home

Chapter 10 Global Coffee Market Segmentation, By Geography

10.1 Introduction

10.2 US

Chapter 11 Competitive Landscapes

11.1. Mergers & Acquisitions, Joint Ventures,

Collaborations and Agreements

11.2. Market Share Analysis

11.3. Strategies Adopted By Top Companies

Chapter 12 Company Profiles

12.1. Nestle S.A.

12.1.1. Company Overview

12.1.2. Business Segments

12.1.3. Financials (Public Companies)

12.1.4. Developments

12.1.5. SWOT Analysis (Public Companies)

12.2. The Coca-Cola Company

12.3. Starbucks Corporation

12.4. Unilever

12.5. Godrej & Boyce Manufacturing Company Limited

12.6. European Coffee Federation

12.7. Paulig Juhla Mokk

12.8. Vending Updates India Pvt. Ltd

12.9. Eight O’ Clock Coffee

12.10. Coffee Republic

12.11. Costa Coffee

12.12. Dunkin’ Donuts

12.13. HACO

12.14. Tim Hortons, Inc.

12.15. Tres Coracoes Alimentos S.A.


13.1. Insights of Industry Experts

13.2. Analyst Opinion (Market Understanding)

13.3. Investment Opportunities

Chapter 14 Appendix

14.1. List of Tables

14.2. List of Figures

  • Competitive Analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors.
  • Monitoring the external and internal factors which affect the market dynamics with the aid of PESTLE analysis.
  • The Regional and Global Variety is taken care of in the report.
  • Year on Year basis generation of revenue is studied.
  • Porter's Five Forces analyze the intensity of competition in an industry and its profitability level.
  • The overview and the sustainability of the market are analyzed through SWOT.
  • DROC is recognized in the current market scenario and see how its effect on market dynamics.
  • The segment-level analysis in terms of type and technology.
  • The value chain analysis, value that's created and captured by a company is the profit margin.Value
  • Created and Captured – Cost of Creating that Value = Margin
  • An executive summary consists of the whole report and the outcome is been given in the report to have brief knowledge about the report.
  • Basis on the depth of the study we approach using analytical tools
  • Expertise investment opportunities are given after analyzing the market to give the organization and the individual to have perfect knowledge about the market.


©2018 - Envision Inteligence | All Rights Reserved.