Envision Report

Published February 2, 2018

South America Hair Care Market – Size, Outlook, Trends and Forecasts (2018 – 2024)

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Hair Care is an overall term for cosmetology and hygiene involving the hair which grows from the human scalp, extent facial, public and other body hair. Hair is made of proteins, so increased protein intake in your diet is crucial for making hair strong and healthy. Hair may be shaved, coloured, trimmed, plucked or otherwise removed with treatments such as waxing, sugaring, and testing. Hair care products are mainly used by the individuals as well as professionals in saloons to prevent damage, enhancing texture and quality of hair.

South America Hair Care Market Size & Growth:

The South America Hair Care Market size is projected to reach approximately $ XX m by the end of 2024 with a CAGR close to X% from $XX m in 2018 during the forecast timeline 2018-2024. The Key factors that drive the growth of the market include an increase in hair damage and hair fall problems due to air pollution, growing trend in the fashion industry, increase in growth rate of ageing population, increase in demand for healthcare products and So On. The growing demand for the hair styling products and changing patterns of consumers have boosted the market growth.

South America Hair Care Market Share:

Various parameters divided the South America Hair Care market. By the Products, they are divided into Colorants, Conditioner, Hair Spray, Styling Gel, Hair Oil, Shampoos and So On. Among them, coconut oils have the most significant market because oil promotes the scalp health fitting against problems such as insect bites, dandruff and so on. By the Distribution Channel, they are divided into a speciality store, pharmacies, E-Commerce, supermarkets and others. Among them, e-commerce hair care market is expected to be the fastest growing market because of its online buying and selling transactions. By Geography, Brazil has most substantial market growth which is increased by hair care and immensely by dynamic conditioner segment in particular.

South America Hair Care Market Trends:

  • Henkel Corporation has an acquisition with Zotos International, INC. The acquisition comprises leading hair professional brands such as Joico and Ztos professional.
  • Selinko has announced their partnership with Henkel for a collaboration agreement to expand and improve smart and interactive packaging solutions.
  • Avon Products, INC has announced their partnership with Kenzo Takada to collaborate on a new collection of premium fragrances with accessibility to women across the globe.

South America Hair Care Market Research Reports:

An executive summary condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.

To have complete market analysis through industry value chain analysisPorter’s fivePESTLESWOT analysis, and Y-o-Y analysis.

Regional and Global Diversity is analysed with the major countries and the unions. Scrutinizing the revenue generation on YearOnYear

Identifying DROC in the current market and their impact in altering the market dynamics.

Competitive landscape analysis to identify the merger and acquisition which will have a comparative financial study with significant competitors.

Expertise investment opportunities by an analyst to the individual and organisation to have a better foothold in the market.

Identify the latest developments, market shares and strategies that are employed by the major market players, such as

  • Revlon, INC
  • Henkel Corporation
  • Avon Products, INC
  • Unilever Group
  • CavinKare Co



1. Introduction

     1.1 Executive Summary

     1.2 Market Definition

     1.3 Scope of the Study

2. Research Methodology

      2.1 Secondary Research

      2.2 Primary Research

      2.3 Analytic Tools and Model

      2.4 Economic Indicator

         2.4.1 Base Year, Base Currency, Forecasting Period

      2.5 Expert Validation

      2.6 Study Timeline

3. Market Analysis

     3.1 Overview

     3.2 Porter’s Five Analysis

        3.2.1 Bargaining Power of Buyers

        3.2.2 Bargaining Power of Suppliers

        3.2.3 Threats of Substitutes

        3.2.4 Threats of New Entrants

        3.2.5 Industry Rivalry

 3.3 Pestle Analysis

      3.3.1 Political

      3.3.2 Economical

      3.3.3 Social

      3.3.4 Technological

      3.3.5 Legal

      3.3.6 Environmental

 3.4 SWOT Analysis

      3.4.1 Strengths

      3.4.2 Weakness

      3.4.3 Opportunities

      3.4.4 Threats

 3.5 Y-O-Y Analysis

4. Market Dynamics

     4.1 Drivers

        4.1.1 Growing Aging Population

        4.1.2 Growing Trend in Fashion Industry

        4.1.3 Increase in Hair Damage and Hair Fall Problems due to Pollution

   4.2 Restraints

        4.2.1 Increase in Cost of Products

    4.3 Opportunities

        4.3.1 Untapped Regional Markets

   4.4 Challenges

         4.4.1 Increasing Competition

5. South America Hair Care Market – By Product

     5.1 Colorants

     5.2 Conditioners

     5.3 Hair Spray

     5.4 Styling Gel

     5.5 Hair Oil

     5.6 Shampoos

6. South America Hair Care Market – By Distribution Channel

     6.1 Specialty Stores

     6.2 Pharmacies

     6.3 E-Commerce

     6.4 Hyper Markets

     6.5 Super Markets

     6.6 Departmental Stores

7. South America Hair Care Market – By Geography

     7.1 Introduction

      7.2 South America

 7.2.1 Brazil

            7.2.2 Argentina

            7.2.3 Rest of South America

8. South America Hair Care Market – By Company Profiles

      8.1 Unilever Group

      8.2 Procter & Gamble Co., LTD

      8.3 Henkel Corporation

      8.4 Revlon, INC

      8.5 Avon Products, INC

      8.6. Kao Corporation

      8.7 Oriflame Cosmetics S.A.

      8.8 Estee Lauder Companies, INC

      8.9 Shiseido Co., LTD

      8.10 CavinKare Co

9. South America Hair Care Market – By Competitive Landscape

 9.1. Market Share Analysis

9.2. Strategies Adopted by top companies

9.3. Mergers, Acquisitions, Collaborations & Agreements

 10. Market Insights

     10.1 Insights of Industry Experts

     10.2 Analyst Opinion (Market Understanding)

     10.3 Investment Opportunities

11. Appendix

      11.1 List of Tables

      11.2 List of Figures


  • Competitive Analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors.
  • Monitoring the external and internal factors which affect the market dynamics with the aid of PESTLE analysis.
  • The Regional and Global Variety is taken care of in the report.
  • Year on Year basis generation of revenue is studied.
  • Porter's Five Forces analyze the intensity of competition in an industry and its profitability level.
  • The overview and the sustainability of the market are analyzed through SWOT.
  • DROC is recognized in the current market scenario and see how its effect on market dynamics.
  • The segment-level analysis in terms of type and technology.
  • The value chain analysis, value that's created and captured by a company is the profit margin.Value
  • Created and Captured – Cost of Creating that Value = Margin
  • An executive summary consists of the whole report and the outcome is been given in the report to have brief knowledge about the report.
  • Basis on the depth of the study we approach using analytical tools
  • Expertise investment opportunities are given after analyzing the market to give the organization and the individual to have perfect knowledge about the market.


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