Beer is made up of malted cereal grains, hops, water, yeast. All the ingredients undergo fermentation for some extent of time. In additional herbs, fruits and flavoured ingredients are involved in beer. The main kind of beers available within the market are Ale and lager are the most consumed beers. Significant differences between ale and lager are temperature level when they are fermented. The ale is brewed at extreme temperature, whereas, lagers are brewed at a lower temperature.

South America Beer Market Size & Growth:

The South America beer market was valued at $XX million in 2017 and is projected to reach $XX million by 2025, growing at a CAGR of X% from 2019 to 2025.

Drivers that influencing beer market growth are a rise in disposable income and the global rise in youth population and an average number of female drinkers. Increase in many on-premise distribution channels.

On the flip side, increasing in prices of gluten-free beer and huge taxes, high customs charges on imported beer items and also on local beer are the restraints that hamper the growth of the beer market.

Developing alcoholic drinks which are healthy for the immune system. Natural flavoured alcoholic drinks and a growing number of craft beer enthusiasts are the opportunities that enhance the growth of the market in future.

South America Beer Market Share:

The significant factors that strive the growth of the market include the consumption of lager type compared to other types of beers. Also, the majority of the companies dealing in the beer market prefer manufacturing lager as it offers high returns on investment.

Local brand brewers are gradually recognising the popularity and profit of international brands and are switching to international beer varieties.

Super-premium beers also witness rapid growth in the business and are anticipated to exhibit the highest growth rate during the forecast period from 2019 -2025.

The South America beer market is segregated into type, category, packaging, production, and region. Based on the type, the market is divided into lager, ale, stout & porter, malt, and others. Manufacturing companies prefer lager as it offers high returns on investment. According to the category, it is classified into popular-priced, premium, and super premium. Consumers afford premium brands as they maintain opting to experiment with locally produced premium brands. According to beer market analysis the change in lifestyles and consumption habits of youth generation towards beer consumption owing to rise in beer market growth during the forecast period 2019-2025.

Based on packaging, it is divided into glass, pet bottle, metal can, and others. Most preferable is glass. As glass is traditional material from which beer bottles have always been made. Glass is hygienic, aesthetically pleasant, natural.

There is an increasing demand for imported beer which is a new trend of picking up and opening new doors for the beer industry. The beer products also come in different flavours which are another factor for the beer market to move ahead. The massive tax levied on beer is posing a challenge to the growth of the beer market. Also, the government’s restrictions on airing advertisements on beer in TV, radio and other media in individual countries has been detrimental to the growth of the beer market.

Based on production, the market segmentation includes macro-brewery, micro-brewery, craft brewery, and others. By region, the market is analysed across South America.

By geography, the countries analysed in the South America region are Brazil and Mexico. Strict regulatory action across different regions is restricting the growth of the beer market. Also, the various health problems which arise due to over-consumption of beer and easy availability of cheap, substitute products are restricting the growth of the market. Changes in lifestyles and consumer preferences considerably boost the adoption of beer in South America. Furthermore, a significant rise in the number of working-class individuals and an increase in the disposable incomes of the people in this region have favoured the adoption of premium and high-quality beers. However, heavy taxation, increase in health consciousness, and availability of substitute drinks are the key factors that hinder the growth of the market.

Major players in the beer market are United Breweries Limited, Heineken N.V., SABMiller Plc, Tsingtao Brewery, Carlsberg Group, Diageo Plc, Molson Coors Brewing Company, Boston Beer Company, Beijing Yanjing Brewery, Anheuser-Busch InBev, Asahi Group Holdings Ltd, China Resources Enterprise, FEMSA, Baltika Breweries LLC, Marston’s plc, Ambev S.A., Grupo Modelo, and Kirin Beverage Company Ltd.

South America Beer Market Trends:

• June 2018 – Marston’s secures new five-year distribution deal with leading American craft brewers.
• July 2018 – Baltika has granted the right to produce and sell Holsten beer in Georgia

South America Beer Market Research Report:

• An executive summary condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.
• To have a complete market analysis through industry value chain analysis, Porter’s five, PESTLE, SWOT analysis, and Y-o-Y analysis.
• Regional and South America diversity is analysed with the major countries and the unions. Scrutinizing the revenue generation on Year-On-Year
• Identifying DROC in the current market and their impact on altering the market dynamics.
• Competitive landscape analysis to identify the merger and acquisition which will have a comparative financial analysis with significant competitors.
• Expertise investment opportunities by an analyst to the individual and organisation to have a better foothold in the market.
• Identify the latest developments, market shares and strategies that are employed by the major market players, such as
  • Carlsberg
  • Heineken
  • Constellation Brands
  • South American breweries
  • Diageo South America

Along with these companies, there were many other companies considered/ cited in the report while analysing the beer market. These companies hold substantial share-owning to the nature of the industry whereas the rest of the market shares are marginal chunks to regional and local level manufacturers. Other players have considerable presence owing to its robust brand image, geographical reach and stable customer base.