Envision Report

Published March 7, 2018

Smart Watch Market – Size, Outlook, Trends and Forecasts (2018 – 2024)

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A Smartwatch is a wearable system in the form of a wristwatch. Today smartwatch is tending device for many consumers because of its flexibility to sync with the smartphones and integrate its functions. The main advantages are, we can access the applications of the smartphone through the smartwatch very easily, Bluetooth connectivity. Some smartwatches have an option to work as a portable media devices and can produce music and playback the files and videos via Bluetooth. Some models of smartwatches are called as “Watch Phone’ which functions as a smartphone.

SmartWatch Market Size & Growth:

SmartWatch Market size is projected to reach approximately USD 13.08 Billion by the end of 2024 with a CAGR of close to 22.14% from USD 3.61 Billion in 2017 during the forecast timeline 2018-2024. Advancement in the technology and decrease in the chip size making the instrument more flexible and compact allow accessing more data and store it with a single click. This flexible property is making the product receive more spectators and imagined to grow a lot more than expected. Another function of the Smart Watches driving the market its feature to monitor the heartbeat, BMI, Number of steps an individual covered concerning time, speed and calories burnt. This new feature is making the consumers attract who are very keen on their health-related issues and can continuously monitor their status and in turn increasing the market growth. There is a frequent decrease in the cost of android smart watches with the release of new product in that stream; this concept is making more consumers want to buy this smartwatch thus increasing the market size. In this generation, the data connectivity is very mandatory to be up to date with the world, and these smartwatches lack data connectivity being the first restraint, the lifespan of the battery which results in putting the device to charge at least twice a day which results in the less usage time of the product. Till now smart watch industries just manufactured and released unisex watches, now these industries are coming up with a trend manufacturing gender-based smartwatches.

SmartWatch Market Report Segments Share:

By type, the SmartWatch Market is segmented into Extension SmartWatch, Standalone SmartWatch, Hybrid SmartWatch. Among these Extension Smart Watches has contributed the highest revenue to the market with over 50% share in 2017. This is because of the extensive use and features to connect the smartphone to the personal smartphone and experience the integrated features. In addition, the tracking, alert, and connectivity which is compatible with extensive smartphones are further increasing the sales of the smartwatch market. In coming future the standalone smartwatches are expected to get more investors because of the recent massive sales in Samsung Gear S3. The SmartWatch Market is segmented on the basis of the operating system (OS) and those are as follows WatchOS (iOS), Android /Android Wear, Linux, Pebble OS, RTOS, Tizen, among these the WatchOS (iOS) is contributing the highest revenue over 40 % in the smartwatch market it is because of the Apple’s smartwatch OS has grown in such a way that this innovation has took a long leap ahead of many companies and became trend. During the forecast period, the Tizen is expected to grow very quick. And further, the Smartwatch Market is segmented on the basis of the age group that is 3-14 Years, 15-24 Years, 25-34 Years, 35-54 Years, 55+ Years. In detailed, the smartwatch market is segmented on the basis of the price range that is high, medium, low pricing. Based on the application/ end-user the market is segmented into Medical/Health, Personal Assistance, Sports, Wellness, and Others among these the personal assistance vertical has the highest shipment records. Geographically the Smart Watch Market is segmented into North America, South America, Europe, Middle East and Africa, Europe, Asia Pacific regions. North America being a country of having a prominent company like Apple and Samsung for the introduction and sale of their products, a huge amount of revenue is generator as compared to any country on the Earth.

 SmartWatch Market Report Trends:

  • From February 28th, 2017 the “Apple Watch series 3” had incorporated the new feature through which we can track skiing and snowboarding activity
  • Google has launched two flagship smartwatches. These watches will be the first with Android wear 2.0

SmartWatch Market Report Research Report:                                       

An executive summary condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.

To have complete market analysis, industry value chain analysis, Porter’s Five Force Analysis, PESTLE, SWOT analysis, and Y-o-Y analysis were carried to understand the market more comprehensively.

Global and Regional Diversity is analysed with the major countries and the unions. Scrutinizing the revenue generation on Year-On-Year

Identifying DROC in the current market and their impact in altering the market dynamics.

Competitive landscape analysis to identify the mergers and acquisitions which will have a comparative financial analysis with major competitors.

Expertise investment opportunities by an analyst to the individual and organisation to have a better foothold in the market.

The major market players, such as

  • ConnecteDevice Ltd.
  • Fitbit, Inc.
  • Garmin Ltd
  • Google, Inc.
  • Pebble Technology Corporation

Along with these companies, there were many other companies considered/cited in the report while analysing the Smart Watch Market. These companies hold substantial share-owning to the nature of the industry whereas rest of the market shares are marginal chunks to regional and local level manufacturers. Other players have considerable presence owing to its robust brand image, geographical reach and strong customer base



Chapter 1 Introduction

1.1 Executive Summary

1.2 Market Definition

1.3 Scope of the Study

Chapter 2 Research Methodology

2.1 Secondary Research

2.2 Primary Research

2.3 Analytic Tools and Model

2.4 Economic Indicator

2.4.1 Base Year, Base Currency, Forecasting Period

2.5 Expert Validation

2.6 Study Timeline

Chapter 3 Market Analysis

3.1 Industry Value Chain Analysis

3.2Porter’s Five Force Analysis

3.2.1 Bargaining Power of Buyers

3.2.2 Bargaining Power of Suppliers

3.2.3 Threats of Substitutes

3.2.4 Threats of New Entrants

3.2.5 Industry Rivalry

3.3 PESTLE Analysis

3.3.1 Political

3.3.2 Economical

3.3.3 Social

3.3.4 Technological

3.3.5 Legal

3.3.6 Environmental

3.4 SWOT Analysis

3.4.1 Strengths

3.4.2 Weakness

3.4.3 Opportunities

3.4.4 Threats

3.5 Y-O-Y Analyses

Chapter 4 Market Dynamics

4.1. Drivers

4.1.1 Compatibility and Flexibility

4.1.2 Reducing Low-Cost Android Smart Watches

4.1.3 Growing awareness of personal health and fitness

4.2 Restraints

4.2.1 Lack of Internet Connectivity

4.2.2 lack of Knowledge and skill to operate these smartwatches

4.2.3 Low Battery Life

4.3 Opportunities

4.3.1 Shift from unisex to gender-based smartwatches

4.3.2 Tapping the hybrid smartwatch market

4.4 Challenges

4.4.1 Impact analysis of restraints on market forecast

Chapter 5 Smart Watch Market – By Type

5.1 Extension Smart Watch
5.2 Standalone Smart Watch
5.3 Hybrid Smart Watch

 Chapter 6 Smart Watch Market– By Operating System

6.1 watches (iOS)
6.2 Android /Android Wear
6.3 Linux
6.4 Pebble OS
6.5 RTOS
6.6 Tizen
6.7 Others

Chapter 7 Smart Watch Market- By Age Group

7.1 3-14 Years

7.2 15-24 Years

7.3 25-34 Years

7.4 35-54 Years

7.5 55+ Years

Chapter 8 Smart Watch Market- By Price Range

8.1 High Price

8.2 Medium Price

8.3 Low Price

Chapter 9 Smart Watch Market- By Sales Channel

9.1 Online e-commerce Store

9.2 Organized Retail Chain

9.3 Unorganized Retail Store

Chapter 10 Smart Watch Market- By End-User

10.1 Medical/Health

10.2 Personal Assistance

10.3 Sports

10.4 Wellness

10.5 Others

Chapter 11 Smart Watch Market- By Geography

11.1 Introduction

11.2 North America

11.2.1 U.S.

11.2.2 Canada

11.2.3 Mexico

11.3 Europe

11.3.1 U.K.

11.3.2 Germany

11.3.3 France

11.3.4 Italy

11.3.5 Spain

11.3.6. Rest of Europe

11.4 APAC

11.4.1 China

11.4.2 Japan

11.4.3 India

11.4.4 South Korea

11.4.5 Australia & New Zealand

11.4.6 Rest of APAC

11.5 South America

11.5.1 Brazil

11.5.2 Argentina

11.5.3 Others

11.6 Middle East & Africa

11.6.1 Middle East

11.6.2 Africa

Chapter 12 Smart Watch Market – Company Profiles

12.1 ConnecteDevice Ltd.

12.2 Fitbit, Inc.

12.3 Garmin Ltd

12.4 Google, Inc.

12.5 Pebble Technology Corporation

12.6 Qualcomm Inc.

12.7 Samsung Electronics Co., Ltd.

12.8 Sony Corporation

12.9 Lenovo Group Limited

12.10 TomTom International BV.

12.11 ASUSTeK Computer Inc.

12.12 LG Electronics

12.13 Alphabet Inc.

12.14 FOSSIL

12.15 NIKE, INC.

12.16 APPLE INC.


Chapter 13 Smart Watch Market- Competitive Landscape

13.1. Market Share Analysis

13.2. Strategies Adopted by top companies

13.3. Mergers, Acquisitions, Collaborations & Agreements

Chapter 14 Market Insights

14.1. Industry Experts Insights

14.2. Analysts Opinions

14.3. Investment Opportunities

Chapter 15 Appendix

15.1 List of Tables

15.2 List of Figures


  • Competitive Analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors.
  • Monitoring the external and internal factors which affect the market dynamics with the aid of PESTLE analysis.
  • The Regional and Global Variety is taken care of in the report.
  • Year on Year basis generation of revenue is studied.
  • Porter's Five Forces analyze the intensity of competition in an industry and its profitability level.
  • The overview and the sustainability of the market are analyzed through SWOT.
  • DROC is recognized in the current market scenario and see how its effect on market dynamics.
  • The segment-level analysis in terms of type and technology.
  • The value chain analysis, value that's created and captured by a company is the profit margin.Value
  • Created and Captured – Cost of Creating that Value = Margin
  • An executive summary consists of the whole report and the outcome is been given in the report to have brief knowledge about the report.
  • Basis on the depth of the study we approach using analytical tools
  • Expertise investment opportunities are given after analyzing the market to give the organization and the individual to have perfect knowledge about the market.


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