Envision Report

Published April 6, 2018

Power Banks Market – Size, Outlook, Trends and Forecasts (2018 – 2024)

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Power banks are the devices used to store energy and charge digital devices instantaneously. Now a day’s change in technology has introduced smartphones, tablets, and many other digital devices. Increased applications and latest functionality are said to consume more power in the devices and drain the battery. Power banks are introduced to charge them quickly which are compact in size and design that makes them easy to carry anywhere. Lithium batteries are used to manufacture power banks to make them affordable in the market.

Power Banks Market Size:

Global Power Banks market price is valued at $XX Billion in 2017 and is projected to expand at a CAGR of XX% during 2018 to 2024 to reach $XX Billion. Increase in the number of people shifting towards 4G & 5G network, Increasing usage of smartphones, reduction in the costs of power banks, increased power consumption by digital gadgets, a rapid increase in economic status of emerging nations, growing online retailing industries are the significant parameters promoting the market growth. Poor quality of power banks, improvements in battery standardisation in latest electronic devices, wireless charging and dash charging technologies are hampering the growth of the market. The high cost of recycling Li-ion battery, increasing demand for quality products at low prices are the critical challenges faced by the market. Usage of solar and hydrogen cells in the power banks is the significant opportunity for the investors in the market.

Power Banks Market Share:

Power Banks market is classified by product type, by battery type, by capacity range, by end-users, and by geography. By product type, portable power banks, solar power banks, and battery case power banks are the segments of the market. Solar power banks are anticipated to be the fastest growing segment in the market during the forecast period owing to the increasing adoption of these devices due to their energy efficiency, and their ability to get charged without a power source. Portable power banks segment is the most significant shareholder in the market in 2017 due to their compact size and design. Based on battery type, Lithium-ion battery and Lithium polymer battery are the segments of the market. By capacity, 10,000-12,999 mAh range of power banks held the most significant share in the market in 2017 due to the increasing demand for power banks that can be used to charge smartphones multiple times. By end-user applications, power banks have seen their usage in smartphones, digital cameras, tablets, and laptops. Out of these, smartphones held the most significant share in the market owing to the increasing use of these devices in recent days. Based on geography, Asia-Pacific has anticipated to the hold the most significant share in the market due to the presence of crucial vendors and China being the largest manufacturer of the power banks across the globe. North America is expected to hold significant shares in the market owing to the rise in funds by the government in manufacturing latest power banks.

Power Banks Market Trends:

  • Xiaomi launches new power bank with a capacity range of 20000 mAh with the support of QUALCOMM 3.0 quick charging
  • Xiaomi collaborated with Hipad technology to manufacture power banks in India as a third party

Power Banks Market Research Reports:

An executive summary condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.

To have complete market analysis through industry value chain analysis, Porter’s five, PESTLE, SWOT analysis, and Y-o-Y analysis.

Regional and global is analysed with the major countries and the unions. Scrutinizing the revenue generation on Year–On–Year

Identifying DROC in the current market and their impact in altering the market dynamics

Competitive landscape analysis to identify the merger and acquisition which will have a comparative financial analysis with significant competitors

Expertise investment opportunities by an analyst to the individual and organisation to have a better foothold in the market

Identify the latest developments, market shares and strategies that are employed by the major market players, such as

  • Lenovo Group
  • Microsoft Corporation
  • Asustek technology
  • Beijing Xiaomi Technology
  • Sony Corporation

Along with these companies, there were many other companies are considered in the report while analysing the Power banks market. These companies hold substantial share-owning to the nature of the industry whereas rest of the market shares are marginal chunks to regional and local level manufacturers. Other players have considerable presence owing to its robust brand image, geographical reach and strong customer base.


Chapter 1 Introduction

1.1 Executive Summary

1.2 Market Definition

1.3 Scope of the Study

Chapter 2 Research Methodology

2.1 Secondary Research

2.2 Primary Research

2.3 Analytic Tools and Model

2.4 Economic Indicator

2.4.1 Base Year, Base Currency, Forecasting Period

2.5 Expert Validation

2.6 Study Timeline

Chapter 3 Market Analysis

3.1 Industry Value Chain Analysis

3.2 Porter’s Five Analysis

3.2.1 Bargaining Power of Buyers

3.2.2 Bargaining Power of Suppliers

3.2.3 Threats of Substitutes

3.2.4 Threats of New Entrants

3.2.5 Industry Rivalry

3.3 Pestle Analysis

3.3.1 Political

3.3.2 Economical

3.3.3 Social

3.3.4 Technological

3.3.5 Legal

3.3.6 Environmental

3.4 SWOT Analysis

3.4.1 Strengths

3.4.2 Weakness

3.4.3 Opportunities

3.4.4 Threat

3.5 Y-O-Y Analyses

Chapter 4 Market Dynamics

4.1 Drivers

4.1.1 Increasing utilization of smartphones and tablets

4.1.2 Reduction in costs of power banks

4.1.3 Easy maintenance

4.1.4 Rapid Economic Development

4.1.5 Rapid shifting towards 4G network

4.2 Restraints

4.2.1 Poor quality of power banks

4.2.2 Battery improvement in latest smartphones

4.2.3 Wireless charging and dash charging in smartphones

4.3 Challenges

4.3.1 Designing of power banks

4.3.2 Higher costs of recycling Li-ion batteries

4.3.3 Demand for quality products at a low price

4.4 Opportunities

4.4.1 Development of solar and hydrogen cell-based power banks

Chapter 5 Power Banks Market Segmentation, Product Type

5.1 Introduction

5.2 Battery case power banks

5.3 Portable power banks

5.4 Solar energy power banks

Chapter 6 Power Banks Market Segmentation, Battery Type

6.1 Introduction

6.2 Lithium-ion-Battery

6.3 Lithium-Polymer Battery

Chapter 7 Power Banks Market Segmentation, Capacity Range

7.1 Introduction

7.2 500-4999 mAh

7.3 5000-7999 mAh

7.4 8000-9999 mAh

7.5 10000-12999 mAh

7.6 13000-15999 mAh

7.7 16000-19999 mAh

7.8 20000 & above mAh

Chapter 8 Power Banks Market Segmentation, By End-user

8.1 Introduction

8.2 Smartphones

8.3 Digital Cameras

8.4 Tablets

8.5 Laptops

Chapter 9 Power Banks Market Segmentation, By Geography

9.1 Introduction

9.2 North America

9.2.1 U.S.

9.2.2 Canada

9.2.3 Mexico

9.3 Europe

9.3.1 U.K

9.3.2 Germany

9.3.3 France

9.3.4 Italy

9.3.5 Spain

9.4 Asia-Pacific

9.4.1 China

9.4.2 India

9.4.3 Japan

9.4.4 Australia & New Zealand

9.4.5 Others

9.5 South America

9.5.1 Brazil

9.5.2 Argentina

9.5.3 Others

9.6 Middle East & Africa

9.6.1 Middle East

9.6.2 Africa

Chapter 10 Competitive Landscape

10.1 Mergers & Acquisitions, Joint Ventures, Collaborations, and Agreements

10.2 Market Share Analysis

10.3 Strategies Adopted By Top Companies

Chapter 11 Company Profiles

11.1 Lenovo Group

11.2 Panasonic Corporation

11.3 Sony Corporation

11.4 Adata Technology

11.5 Anker Technology

11.6 Intex Technology

11.7 UNU Electronics

11.8 Microsoft Corporation

11.9 Beijing Xiaomi Technology

11.10 Asustek Computer Inc

11.11 Ambrane India Pvt Ltd

11.12 One plus Technology

11.13 Ravpower Inc

11.14 Mophie, Inc

11.15 Portronics Digital Pvt. Ltd

11.16 UIMI Technologies Pvt. Ltd

11.17 Other prominent vendors

Chapter 12 Market Insights

12.1 Insights of Industry Experts

12.2 Analyst Opinion (Market Understanding)

12.3 Investment Opportunities

Chapter 13 Appendix

13.1 List of Tables

13.2 List of Figures






  • Competitive Analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors.
  • Monitoring the external and internal factors which affect the market dynamics with the aid of PESTLE analysis.
  • The Regional and Global Variety is taken care of in the report.
  • Year on Year basis generation of revenue is studied.
  • Porter's Five Forces analyze the intensity of competition in an industry and its profitability level.
  • The overview and the sustainability of the market are analyzed through SWOT.
  • DROC is recognized in the current market scenario and see how its effect on market dynamics.
  • The segment-level analysis in terms of type and technology.
  • The value chain analysis, value that's created and captured by a company is the profit margin.Value
  • Created and Captured – Cost of Creating that Value = Margin
  • An executive summary consists of the whole report and the outcome is been given in the report to have brief knowledge about the report.
  • Basis on the depth of the study we approach using analytical tools
  • Expertise investment opportunities are given after analyzing the market to give the organization and the individual to have perfect knowledge about the market.


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