Envision Report

Published March 5, 2018

North America Fuel Cell Market – Growth & Forecasts (2018 – 2024)

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A fuel cell is a cell that converts the chemical energy from a fuel into electricity through an electrochemical reaction of hydrogen fuel with oxygen or another oxidising agent. They can produce electricity continuously for as long as fuel and oxygen are supplied. They are used for primary and backup power for commercial, industrial and residential buildings and in remote or inaccessible areas. They are also used to power fuel cell vehicles, including forklifts, automobiles, buses, boats, motorcycles, and submarines.

North America Fuel Cell Market Segments Size & Growth:

North America fuel cell market size is projected to reach approximately $XX billion by the end of 2024 with a CAGR of close to XX% from $XX billion in 2017 during the forecast timeline 2018-2024. Key parameters promoting the market growth include advantage over the backup power option, the requirement of more resilient energy systems, higher energy density compared to a battery, and increasing demand for the electric vehicle, hybrid electric vehicle, and plug-in hybrid vehicle. However, fuel infrastructure, the durability of the fuel cell, and the high cost of catalyst are thereby hindering the market growth. Various opportunities for fuel cell market include emerging new technology market, high demand for fuel cell vehicles market, and usage of cheaper metals.

Increasing applications of the fuel cell in an electrical vehicle, hybrid electric vehicle, and plug-in hybrid vehicle applications is one of the major factor driving the growth of the North America fuel cell market. The electric vehicles market is increasing at a rapid pace, resulting in high demand for the fuel cell. Additionally, increasing carbon emissions has exhilarated the government attention towards the use of electric vehicles and plug-in hybrid vehicles.

North America Fuel Cell Market Segments Share:

North America fuel cell market is categorised into a type which comprises of alkaline fuel cell, phosphoric acid fuel cell, direct methanol fuel cell, molten carbonate fuel cell, solid oxide fuel cell, polymer electrolyte membrane fuel cell, reversible fuel cell, and Others. Among them, polymer electrolyte membrane fuel cell segment holds the largest share in the market due to the higher associated installation costs, and it has a higher power to area ratio than any other types. With its high electrical efficiency and ability, it is used in sub-megawatt and megawatt applications. By applications, the market is segmented into portable power, consumer applications, recreational vehicles, transportation, cars, buses, material handling systems, fuel infrastructure, stationary, and others. Among them, the stationary segment is projected to hold the largest share in the market because of their smaller size and ability to run on various fuels. By end-users, the market is segmented into industrial, residential, and utility.

On the basis of Geography, USA is projected to hold the largest share in the market because of its increasing awareness towards the need for reducing energy consumption across various sectors, rise in investments, governmental incentives, advancements in fuel cell technology, and exponential rise in power consumption along with increasing investments across the development of transport and stationary application will propel the growth of the market.

North America Fuel Cell Market Trends:

  • A group of researchers from the University of Delaware has developed a technology that could make fuel cells cheaper and more durable, a breakthrough that could speed up the commercialisation of fuel cell vehicles.
  • ExxonMobil Corporation has launched an advanced carbonate fuel cell technology in solving a problem of carbon capture and storage cost-effectively.

North America Fuel Cell Market Research Report:

An executive summary condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.

To have complete market analysis, industry value chain analysis, Porter’s Five Force Analysis, PESTLE, SWOT analysis, and Y-o-Y analysis were carried to understand the market more comprehensively.

Regional and global diversity is analysed with the major countries and the unions. Scrutinizing the revenue generation on Year-On-Year

Identifying DROC in the current market and their impact in altering the market dynamics.

Competitive landscape analysis to identify the mergers and acquisitions which will have a comparative financial analysis with major competitors.

Expertise investment opportunities by an analyst to the individual and organisation to have a better foothold in the market.

The major market players, such as

  • Exxon Mobil Corporation
  • Aisin Seiki Co. Ltd.
  • Kyocera Corporation
  • Panasonic Corporation
  • Fuel cell Energy

Along with these companies, there were many other companies considered/cited in the report while analysing the North America fuel cell market. These companies hold substantial share-owning to the nature of the industry whereas rest of the market shares are marginal chunks to regional and local level manufacturers. Other players have considerable presence owing to its robust brand image, geographical reach and strong customer base.

Chapter 1 Introduction

1.1 Executive Summary

1.2 Market Definition

1.3 Scope of the Study

Chapter 2 Research Methodology

2.1 Secondary Research

2.2 Primary Research

2.3 Analytic Tools and Model

2.4 Economic Indicator

2.4.1 Base Year, Base Currency, Forecasting Period

2.5 Expert Validation

2.6 Study Timeline

Chapter 3 Market Analysis

3.1 Industry Value Chain Analysis

3.2Porter’s Five Force Analysis

3.2.1 Bargaining Power of Buyers

3.2.2 Bargaining Power of Suppliers

3.2.3 Threats of Substitutes

3.2.4 Threats of New Entrants

3.2.5 Industry Rivalry

3.3 PESTLE Analysis

3.3.1 Political

3.3.2 Economical

3.3.3 Social

3.3.4 Technological

3.3.5 Legal

3.3.6 Environmental

3.4 SWOT Analysis

3.4.1 Strengths

3.4.2 Weakness

3.4.3 Opportunities

3.4.4 Threats

3.5 Y-O-Y Analyses

Chapter 4 Market Dynamics

4.1. Drivers

4.1.1 Advantage over the backup power option

4.1.2 Requirement of more resilient energy systems

4.1.3 Higher energy density compared to battery

4.1.4 Increasing demand for the electric vehicle, hybrid electric vehicle, and plug-in hybrid vehicle.

4.2 Restraints

4.2.1 Fuel infrastructure

4.2.2 Durability of the fuel cell

4.2.3 High cost of the catalyst

4.3 Opportunities

4.3.1 Emerging new technology market

4.3.2 High demand in fuel cell vehicles market

4.3.3 Usage of cheaper metals

4.4 Challenges

4.4.1 New technologies in hydrogen storage

Chapter 5 North America Fuel Cell Market– By Type

5.1 Alkaline fuel cell

5.2 Phosphoric acid fuel cell

5.3 Direct methanol fuel cell

5.4 Molten carbonate fuel cell

5.5 Solid oxide fuel cell

5.6 Polymer electrolyte membrane fuel cell

5.7 Reversible fuel cell

5.8 Others

Chapter 6 North America Fuel Cell Market– By Applications

6.1 Portable power

6.2 Consumer applications

6.3 Recreational vehicles

6.4 Transportation

6.5 Cars

6.6 Buses

6.7 Material handling systems

6.8 Fuel infrastructure

6.9 Stationary

6.10 Others

Chapter 7 North America Fuel Cell Market- By End-Users

7.1 Industrial

7.2 Residential

7.3 Utility

Chapter 8 North America Fuel Cell Market- By Geography

8.1 Introduction

8.2 U.S.

8.3 Canada

8.4 Mexico

Chapter 9 North America Fuel Cell Market- Company Profiles

9.1 General Electric Corporation

9.2 Aisin Seiki Co. Ltd.

9.3 Ballard Power Systems Inc.

9.4. Bloom Energy

9.5 ExxonMobil Corporation

9.6 Toyota Motor Corporation

9.7 Doosan Corporation

9.8 Fuelcell Energy

9.9 Hydrogenics Corporation

9.10 Kyocera Corporation

9.11 Panasonic Corporation

9.12 Plug Power Inc.

9.13 ClearCell Power

9.14 Toshiba Corporation

9.15 Hitachi

Chapter 10 North America Fuel Cell Market- Competitive Landscape

10.1. Market Share Analysis

10.2. Strategies Adopted by top companies

10.3. Mergers, Acquisitions, Collaborations & Agreements

Chapter 11 Market Insights

11.1. Industry Experts Insights

11.2. Analysts Opinions

11.3. Investment Opportunities

Chapter 12 Appendix

12.1 List of Tables

12.2 List of Figures








  • Competitive Analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors.
  • Monitoring the external and internal factors which affect the market dynamics with the aid of PESTLE analysis.
  • The Regional and Global Variety is taken care of in the report.
  • Year on Year basis generation of revenue is studied.
  • Porter's Five Forces analyze the intensity of competition in an industry and its profitability level.
  • The overview and the sustainability of the market are analyzed through SWOT.
  • DROC is recognized in the current market scenario and see how its effect on market dynamics.
  • The segment-level analysis in terms of type and technology.
  • The value chain analysis, value that's created and captured by a company is the profit margin.Value
  • Created and Captured – Cost of Creating that Value = Margin
  • An executive summary consists of the whole report and the outcome is been given in the report to have brief knowledge about the report.
  • Basis on the depth of the study we approach using analytical tools
  • Expertise investment opportunities are given after analyzing the market to give the organization and the individual to have perfect knowledge about the market.


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