Envision Report

Published February 7, 2018

North America Dog Food Market – Size, Outlook, Trends and Forecasts (2018 – 2024)

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Dog food is specially produced food from plant and animal extracts which provides essential nutrients to dogs. As there is a great demand for dogs as their pets, dog food is also having much more requirements in order to satisfy the nutritional requirements in consideration of dog health.

North America Dog Food Market Segments Size & Growth:

The North America Dog food market is projected to grow $XX Billion by 2024 at a CAGR of XX% from $XX Billion in 2017. The factors influencing the market growth mainly involves growing awareness of consumers towards dog health, rising trend of nuclear families and adoption of more number of dogs, rapid humanization of pets and need of healthy food for their pets.

North America Dog Food Market Segments Share:

The dog food market is classified based on product type, ingredient type, sales channel, pricing, and geography. Based on product type, Dog food market is categorized into dry food, wet/canned food, semi-moist food, raw food, home cooked food and others. Dog food especially dry food is expected to grow with dominance. All these are having their own pros and cons according to the type of product. Based on Ingredients, dog food market is classified into animal delivered, plant delivered and others where these ingredient types are having significant usage according to the type of product. Based on sales channel, dog food market is into specialized internet sales, grocery retailers that include, a modern grocery retailer, supermarkets, department stores, warehouse clubs and others. Pricing is bifurcated into economic, premium and super premium segment. Here economic segment is the major segment as it is the major revenue generator in the market.

Geographically, North America is accounted for the largest share in dog food market. Due to the leading sales for the dog, dog food of around 35% globally is having sustainable growth and rising concern of customers towards the health of dogs is owing to the largest share of dog food market in North America followed by Europe.

North America Dog Food Market Trends:

  • According to the society of consumer research statistics, Grain-free nutrition is present growing demand as it is found that more than 53 percent of all new pet food items are grain-free.
  • Veterinary Practices are benefitted due to the recent increasing demand for premium, private label, and gourmet pet food products.

North America Dog Food Market Research Report includes:

An executive summary condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.

To have complete market analysis, industry value chain analysis, Porter’s Five Force Analysis, PESTLE, SWOT analysis, and Y-o-Y analysis were carried to understand the market more comprehensively.

Regional and global diversity is analysed with the major countries and the unions. Scrutinizing the revenue generation on Year-On-Year

Identifying DROC in the current market and their impact in altering the market dynamics.

Competitive landscape analysis to identify the mergers and acquisitions, which will have a comparative financial study with significant competitors.

Expertise investment opportunities by an analyst to the individual and organisation to have a better foothold in the market.

The major market players are

  • Mars pet care Inc.
  • Nestle SA
  • Del Monte foods co.
  • Hills pet nutrition
  • American nutrition Inc.

1 Introduction

1.1 Executive Summary

1.2 Market Definition

1.3 Scope of the Study

2 Research Methodology

2.1 Secondary Research

2.2 Primary Research

2.3 Analytic Tools and Model

2.4 Economic Indicator

2.4.1 Base Year, Base Currency, Forecasting Period

2.5 Expert Validation

2.6 Study Timeline

3 Market Analysis

3.1 Industry Value Chain Analysis

3.2 Porter’s Five Analysis

3.2.1 Bargaining Power of Buyers

3.2.2 Bargaining Power of Suppliers

3.2.3 Threats of Substitutes

3.2.4 Threats of New Entrants

3.2.5 Industry Rivalry

3.3 PESTLE Analysis

3.3.1 Political

3.3.2 Economical

3.3.3 Social

3.3.4 Technological

3.3.5 Legal

3.3.6 Environmental

3.4 SWOT Analysis

3.4.1 Strengths

3.4.2 Weakness

3.4.3 Opportunities

3.4.4 Threats

3.5 Y-O-Y Analyses

4 Market Dynamics

    4.1 Drivers

4.1.1 Growing awareness among consumers towards dogs health.

4.1.2 Adoption of more number of dogs and considering as their family members.

4.1.3 Need of healthy food to prevent overeating by dogs.

4.2 Restraints & Challenges

4.2.1 Higher rate of obesity in dogs.

4.2.2 Allergy to dogs with respect to specific food products.

4.3 Opportunities

4.3.1 Rising demand for variations in the taste of dog food with proper nutrition requirement is the growing opportunity for dog food market.

4.3.2 Number of dog consumers treating their dogs as their family members.

5 North America Dog Food Market – By Ingredient Type

5.1 Animal delivered

5.2 Plant delivered

5.3 Others

 6 North America Dog Food Market – By Product Type

     6.1 Dry food

6.2 Wet/Canned food

6.3 Semi-moist food

6.4 Home cooked food

6.5 Raw food

7 North America Dog Food Market – By Sales Channel

    7.1 Specialized pet shops

7.2 Internet sales

7.3 Grocery retailers

7.3.1 Modern grocery retailers

7.3.2 Discounters

7.3.3 Hypermarkets

7.3.4 Supermarkets

7.3.5 Department stores

7.3.6 Warehouse clubs

7.4 Others

8 North America Dog Food Market – By Pricing

8.1 Economic segment

8.2 Premium segment

8.3 Super premium segment

9 North America Dog Food Market – By Geography

9.1 North America

9.1.1 U.S.

9.1.2 Canada

9.1.3 Mexico

10 North America Dog Food Market – Competitive Landscape

10.1 Mergers & Acquisitions, Joint Ventures, Collaborations, and Agreements

10.2 Market Share Analysis

10.3 Strategies Adopted By Top Companies

11 North America Dog Food Market – Company Profiles

     11.1 Mars pet care Inc.

11.2 Nestle SA

11.3 Del Monte foods co.

11.4 Hills pet nutrition

11.5 American Nutrition Inc.

11.6 Ainsworth pet nutrition Inc.

11.7 Merrick pet care Inc.

11.8 Diamond pet foods Inc.

11.9 Colgate Palmolive

11.10 Blue buffalo pet products

11.11 WAGG foods Ltd

11.12 Pet center incorporated

11.13 Nippon pet food Ltd

12 Market Insights

12.1 Insights of Industry Experts

12.2 Analyst Opinion (Market Understanding)

12.3 Investment Opportunities

13 Appendix

13.1 List of Tables

13.2 List of Figures

  • Competitive Analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors.
  • Monitoring the external and internal factors which affect the market dynamics with the aid of PESTLE analysis.
  • The Regional and Global Variety is taken care of in the report.
  • Year on Year basis generation of revenue is studied.
  • Porter's Five Forces analyze the intensity of competition in an industry and its profitability level.
  • The overview and the sustainability of the market are analyzed through SWOT.
  • DROC is recognized in the current market scenario and see how its effect on market dynamics.
  • The segment-level analysis in terms of type and technology.
  • The value chain analysis, value that's created and captured by a company is the profit margin.Value
  • Created and Captured – Cost of Creating that Value = Margin
  • An executive summary consists of the whole report and the outcome is been given in the report to have brief knowledge about the report.
  • Basis on the depth of the study we approach using analytical tools
  • Expertise investment opportunities are given after analyzing the market to give the organization and the individual to have perfect knowledge about the market.


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