Envision Report

Published February 28, 2018

Middle East and Africa Mobile Point of Sale Market – Growth & Forecasts (2018 – 2024)

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mPOS or mobile point of sale is the ability for a customer transaction to be carried by a portable mobile device instead of by a traditional checkout register. The fixed point of sales devices could be seen in restaurants and almost all the retail stores. These are equipped with utilities such as Radio Frequency Identification (RFID), Wi-Fi, Voice over Internet Protocol (VoIP) and Smartcard. mPOS solutions consist of handheld devices, like smartphones, tablets or other wireless devices, with a payment card reader that performs similar functions at a point of sale terminal.

Middle East & Africa Mobile Point of Sale (mPOS) Market Segments Size & Growth:

Middle East & Africa Mobile Point of Sale (mPOS) Market size is projected to reach approximately $XX billion by the end of 2024 with a CAGR of close to XX% from $XX billion in 2017 during the forecast timeline 2018-2024. Key parameters promoting the market growth include increasing the requirement for wearable and portable devices coupled with their integration in the sales channel, increasing in the quantity of NFC (Near field communication) supported the transaction and increasing adoption of an android point of sale devices and cloud-based devices, mPOS gives its users to offer loyalty options to their prospective customers, and technical Advancements in payment technologies coupled with the shift towards Euro pay/MasterCard/Visa chip card reimbursement. However, High maintenance cost is thereby hampering the market growth.

The use of a tablet or a smartphone allows retailers to support the Point of Sale capability at relatively less capital expenditure and realise an improved return on investments. Furthermore, mobile POS devices also support loyalty programs that are targeted at customer retention. By identifying loyal customers (through their payment information), mobile POS terminals enable retailers to offer discounts, coupons and other perks to these customers, thereby enhancing their shopping/buying experience.

Rising need for numerous industrial applications such as entertainment, restaurants, healthcare, hospitality, retail, and warehouse is predicted to propel mPOS market demand. Hospitality and retail sectors are likely to experience potential growth prospects owing to growing usage of these products for making payments.

 

Middle East & Africa Mobile Point of Sale (mPOS) Market Segments Share:

Middle East & Africa Mobile Point of Sale (mPOS) Market is categorized into solution type which comprise of integrated card reader solutions, and card reader accessories. Among them, card reader accessories segment holds the largest share in the market owing to the low cost of these accessories, which makes them affordable for small and medium-sized businesses (SMBs) and micro-merchants. On the basis of Technology, the market is segmented into hybrid technology solutions, EMV chip and pin, magnetic-stripe, chip and sign, near field communication (NFC), and biometrics. Among them, NFC, EMV chip and pin, and hybrid technology solutions are the most preferred technologies in this market at present. Over the coming years, these technologies will remain in high demand. On the basis of End User, the market is segmented into restaurants, hospitality, healthcare, retail, warehouse/distribution, entertainment, transportation, government, and consumer utility services.

By Geography, Europe is projected to dominate the market with the largest share during the forecast period due to a significant proliferation of cloud computing has influenced the European, augmenting focus of mPOS solution vendors on merchant-related services and the increasing trend of the internet of things (IoT) in this region.

Among various regional market for mPOS, Middle East is projected to witness healthy growth in the years to come. While the presence of established players in a large number is boosting the Middle East & Africa mPOS market. Various social factors, such as favorable demographic profiles, consumer confidence, and urbanization trends are also expected to propel the Middle East & Africa mPOS market in the near future.

Middle East & Africa Mobile Point of Sale (mPOS) Market Trends:

  • Citizen Systems GmbH launches New Point-of-Sale, Barcode and Mobility products to start 2018.
  • Mobile point of sales to play a pivotal role in the development of cinema point of sale (POS) solutions market.

Middle East & Africa Mobile Point of Sale (mPOS) Market Research Report:

An executive summary condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.

To have complete market analysis, industry value chain analysis, Porter’s Five Force Analysis, PESTLE, SWOT analysis, and Y-o-Y analysis were carried to understand the market more comprehensively.

Regional and global diversity is analysed with the major countries and the unions. Scrutinizing the revenue generation on Year-On-Year

Identifying DROC in the current market and their impact in altering the market dynamics.

Competitive landscape analysis to identify the mergers and acquisitions which will have a comparative financial analysis with major competitors.

Expertise investment opportunities by an analyst to the individual and organisation to have a better foothold in the market.

The major market players, such as

  • Samsung Electronics Co., Ltd.
  • Citizen Systems GmbH
  • Panasonic Corporation
  • Toshiba Tec Corporation
  • Hewlett-Packard Development Company L.P.

Along with these companies, there were many other companies considered/cited in the report while analyzing the Middle East & Africa Mobile Point of Sale (mPOS) Market. These companies hold substantial share-owning to the nature of the industry whereas rest of the market shares are marginal chunks to regional and local level manufacturers. Other players have considerable presence owing to its robust brand image, geographical reach and strong customer base.

Chapter 1 Introduction

1.1 Executive Summary

1.2 Market Definition

1.3 Scope of the Study

Chapter 2 Research Methodology

2.1 Secondary Research

2.2 Primary Research

2.3 Analytic Tools and Model

2.4 Economic Indicator

2.4.1 Base Year, Base Currency, Forecasting Period

2.5 Expert Validation

2.6 Study Timeline

Chapter 3 Market Analysis

3.1 Industry Value Chain Analysis

3.2Porter’s Five Force Analysis

3.2.1 Bargaining Power of Buyers

3.2.2 Bargaining Power of Suppliers

3.2.3 Threats of Substitutes

3.2.4 Threats of New Entrants

3.2.5 Industry Rivalry

3.3 PESTLE Analysis

3.3.1 Political

3.3.2 Economical

3.3.3 Social

3.3.4 Technological

3.3.5 Legal

3.3.6 Environmental

3.4 SWOT Analysis

3.4.1 Strengths

3.4.2 Weakness

3.4.3 Opportunities

3.4.4 Threats

3.5 Y-O-Y Analyses

Chapter 4 Market Dynamics

4.1. Drivers

4.1.1 Increasing the requirement for wearable and portable devices coupled with their integration in the sales channel.

4.1.2 Increasing the quantity of NFC (Near field communication) supported the transaction and increasing adoption of an android point of sale devices and cloud-based devices.

4.1.3 mPOS gives its users to offer loyalty options to their prospective customers.

4.1.4 Technical Advancements in payment technologies coupled with the shift towards Euro pay/MasterCard/Visa chip card reimbursement.

4.2 Restraints

4.2.1 High Maintenance Cost

4.3 Opportunities

4.3.1 Mass Adoption of Dual-Interface Chip Technology and Multi-Application Support by NFC and Hce

4.4 Challenges

4.4.1 Slow Rate of Adoption

Chapter 5 Middle East & Africa Mobile Point of Sale (mPOS) Market– By Solution Type

5.1 Integrated Card Reader Solutions

5.2 Card Reader Accessories

5.2.1 Dongles

5.2.2 Sleeves

Chapter 6 Middle East & Africa Mobile Point of Sale (mPOS) Market– By Technology

6.1 Hybrid Technology Solutions

6.2 EMV Chip and Pin

6.3 Magnetic-stripe

6.4 Chip and Sign

6.5 Near Field Communication (NFC)

6.6 Biometrics

Chapter 7 Middle East & Africa Mobile Point of Sale (mPOS) Market- By End-Users

7.1 Restaurants

7.2 Hospitality

7.3 Health Care

7.4 Retail

7.5 Warehouse/Distribution

7.6 Entertainment

7.7 Transportation

7.7.1 Public Transport

7.7.2 Rental Cars and Intercity Buses

7.8 Government

7.9 Consumer Utility Services

Chapter 8 Middle East & Africa Mobile Point of Sale (mPOS) Market- By Geography

8.1 Introduction

8.2 Middle East

8.3 Africa

Chapter 9 Middle East & Africa Mobile Point of Sale (mPOS) Market- Company Profiles

9.1 Samsung Electronics Co., Ltd.

9.2 Citizen Systems GmbH

9.3 Panasonic Corporation

9.4 Toshiba Tec Corporation

9.5 Hewlett-Packard Development Company L.P.

9.6 NCR Corporation

9.7 Zebra Technologies Corp.

9.8 PayPal Holdings, Inc.

9.9 Oracle Corporation (MICROS Systems, Inc.)

9.10 PAX Technology Ltd.

9.11 Recruit Holdings Co., Ltd.

9.12 Posiflex Technology, Inc.

Chapter 10 Middle East & Africa Mobile Point of Sale (mPOS) Market- Competitive Landscape

10.1. Market Share Analysis

10.2. Strategies Adopted by top companies

10.3. Mergers, Acquisitions, Collaborations & Agreements

Chapter 11 Market Insights

11.1. Industry Experts Insights

11.2. Analysts Opinions

11.3. Investment Opportunities

Chapter 12 Appendix

12.1 List of Tables

12.2 List of Figures

  • Competitive Analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors.
  • Monitoring the external and internal factors which affect the market dynamics with the aid of PESTLE analysis.
  • The Regional and Global Variety is taken care of in the report.
  • Year on Year basis generation of revenue is studied.
  • Porter's Five Forces analyze the intensity of competition in an industry and its profitability level.
  • The overview and the sustainability of the market are analyzed through SWOT.
  • DROC is recognized in the current market scenario and see how its effect on market dynamics.
  • The segment-level analysis in terms of type and technology.
  • The value chain analysis, value that's created and captured by a company is the profit margin.Value
  • Created and Captured – Cost of Creating that Value = Margin
  • An executive summary consists of the whole report and the outcome is been given in the report to have brief knowledge about the report.
  • Basis on the depth of the study we approach using analytical tools
  • Expertise investment opportunities are given after analyzing the market to give the organization and the individual to have perfect knowledge about the market.

 

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