Envision Report

Published April 4, 2018

Middle East and Africa Frozen Bakery Market – Growth & Forecasts (2018 – 2024)

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Some of the fastest growing segments of the food processing industry are refrigerated dough, frozen and bakery products. Roll, cakes, bread, cracker, pastry and some others are including under the bakery products. Advantages of the frozen foods include peak quality, cost-effective, safety, and convenience.

The Middle East and Africa Frozen Bakery Market Segments Size & Growth:

The Middle East and Africa Frozen Bakery Products Market are estimated to increase by an $XX billion by 2024 at a CAGR of XX%.  Rising demand for the convenience food products, economic growth, extension in shelf life and some others are the primary factors boosting the Middle East and Africa Frozen Bakery product market growth. Preference for the freshly baked products, consolidated market are the key factors hampering the market growth. High margin, differentiation of products are the numerous opportunities which are estimated to have growth for the market.  Advantages of these bakery products like reasonable pricing, manufacturing process, ease of availability, environmental friendly are the factors accelerating development of the worldwide frozen bakery product market. Inadequate transport infrastructure is the primary challenging factor of the market.

The Middle East and Africa Frozen Bakery Market Segments Share:

Based on the type, the Middle East and Africa Frozen Bakery products market are segmented into pizza crusts, bread, cakes & pastries, and others. Cakes and bakeries are estimated to have the highest growth during the forecasting period.  Rising demand for the foods and its variants by the food service industry is are the factors accounted the growth of cakes and bakeries segment. Pizza crusts are projected to be the fastest growing region and estimated to occupy 30% of share in revenue. In many western countries like Mexico, France, Spain and Germany frozen pizza is a part of the daily meal. Many of the frozen firms are coming up with the new pizzas with healthy ingredients which include organic varieties and gluten-free. Increase in the exports and imports of pastries from the regions like North America and Europe one of the prominent factors for the growth.

Technology segment includes ready-to-bake, active baked & frozen and raw material.  Ready baked & frozen segment is projected to have the growth over 2018-2024. Versatility, wide range applications, quick to use and convenient are the primary factors boosting the growth of the segment.

The distribution channel is further divided into catering & industrial, retail and artisan bakers. The retail segment is subdivided into convenience stores, in-store bakeries, and supermarkets & hypermarkets.  Retail accounted for the most significant share in 2016 and estimated to continue throughout the forecasting period. Changing consumption patterns, the ability of the customers to spend and try new products are the key factors boosting the growth of this segment.  Catering & industrial projected to occupy fastest growing segment. Growth is primarily driven by many national & international brands, increasing tourism. Majority of the cuisine products have bread and bread usage in their recipes more.

The product market is segmented into the Middle East and Africa. The Middle East and Africa will have a stagnant growth owing to the increasing middle classes with higher disposable income and changing eating habits of consumers.

The Middle East and Africa Frozen Bakery Market Trends:

  • Kellogg’s Cinnamon Frosted Flakes was launched by the Kellogg’s made by cereals which are taken as morning foods
  • Vandemoortele global confectionery manufacturer to start Chupa Chups donuts in 2018 in the Netherlands, Belgium, and France.
  • The baguette was acquired by Lantmannen Unibake to strengthen the bakery product business

The Middle East and Africa Frozen Bakery Market Research Report:

An executive summary condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.

To have complete market analysis, industry value chain analysis, Porter’s Five Force Analysis, PESTLE, SWOT analysis, and Y-o-Y analysis were carried to understand the market more comprehensively.

Regional and global diversity is analysed with the major countries and the unions. Scrutinizing the revenue generation on Year-On-Year

Identifying DROC in the current market and their impact in altering the market dynamics.

Competitive landscape analysis to identify the mergers and acquisitions which will have a comparative financial study with significant competitors.

Expertise investment opportunities by an analyst to the individual and organisation to have a better foothold in the market.

  • General Mills Inc.
  • Europastry, S.A.
  • Grupo Bimbo S.A.B. De C.V.
  • Aryzta AG
  • Kellogg Company
  • Associated British Foods PLC
  • Conagra Brands, Inc.
  • Vandemoortele NV
  • Lantmannen Unibake International

Along with these companies, there were many other companies considered/cited in the report while analysing the Middle East and Africa Frozen Bakery market. These companies hold substantial share-owning to the nature of the industry whereas rest of the market shares are marginal chunks to regional and local level manufacturers. Other players have considerable presence owing to its robust brand image, geographical reach and strong customer base.

Chapter 1 Introduction

1.1 Executive Summary

1.2 Market Definition

1.3 Scope of the Study

Chapter 2 Research Methodology

2.1 Secondary Research

2.2 Primary Research

2.3 Analytic Tools and Model

2.4 Economic Indicator

2.4.1 Base Year, Base Currency, Forecasting Period

2.5 Expert Validation

2.6 Study Timeline

Chapter 3 Market Analysis

3.1 Industry Value Chain Analysis

3.2Porter’s Five Force Analysis

3.2.1 Bargaining Power of Buyers

3.2.2 Bargaining Power of Suppliers

3.2.3 Threats of Substitutes

3.2.4 Threats of New Entrants

3.2.5 Industry Rivalry

3.3 Pestle Analysis

3.3.1 Political

3.3.2 Economical

3.3.3 Social

3.3.4 Technological

3.3.5 Legal

3.3.6 Environmental

3.4 SWOT Analysis

3.4.1 Strengths

3.4.2 Weakness

3.4.3 Opportunities

3.4.4 Threats

3.5 Y-O-Y Analyses

Chapter 4 Market Dynamics

4.1. Drivers

4.1.1 Rising demand for the convenience food products

4.1.2 Economic growth

4.1.3 Extension in shelf life

4.2 Restraints

4.2.1 Preference for the freshly baked products

4.2.2 Consolidated market

4.3 Challenges

4.3.1 Poor transport infrastructure

4.4 Opportunities

4.4.1 High margin

4.4.2 Differentiation of products

Chapter 5 Middle East and Africa Frozen Bakery Market – By Type

5.1 Pizza Crusts

5.2 Breads

5.3 Cakes & pastries

5.3.1 Croissants

5.3.2 Sponge cakes

5.3.3 Pies & Tarts

5.3.4 Muffins

5.4 Other products

Chapter 6 Middle East and Africa Frozen Bakery Market – By Technology

6.1 Ready-To-Bake

6.2 Ready Baked & Frozen

6.3 Raw Material

Chapter 7 Middle East and Africa Frozen Bakery Market – By Distribution channel

7.1. Catering & Industrial

7.2. Retail

7.2.1. Convenience Stores

7.2.2. In-Store Bakeries

7.2.3. Supermarkets & Hypermarkets

7.3. Artisan Bakers

Chapter 8 Middle East and Africa Frozen Bakery Market – By Geography

8.1 Introduction

8.2 Middle East & Africa

8.2.1 Middle East

8.2.2 Africa

Chapter 9 Middle East and Africa Frozen Bakery Market – Company Profiles

9.1 Kellogg Company

9.2 Associated British Foods PLC

9.3 Vandemoortele NV

9.4 Lantmannen Unibake International

9.5 Barilla Holdings Spa

9.6 Custom Foods, Inc.

9.7 Maple Leaf Foods, Inc.

Chapter 10 Middle East and Africa Frozen Bakery Market – Competitive Landscape

10.1. Market Share Analysis

10.2. Strategies Adopted by top companies

10.3. Mergers, Acquisitions, Collaborations & Agreements

Chapter 11 Market Insights

11.1. Industry Experts Insights

11.2. Analysts Opinions

11.3. Investment Opportunities

Chapter 12 Appendix

12.1 List of Tables

12.2 List of Figures











  • Competitive Analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors.
  • Monitoring the external and internal factors which affect the market dynamics with the aid of PESTLE analysis.
  • The Regional and Global Variety is taken care of in the report.
  • Year on Year basis generation of revenue is studied.
  • Porter's Five Forces analyze the intensity of competition in an industry and its profitability level.
  • The overview and the sustainability of the market are analyzed through SWOT.
  • DROC is recognized in the current market scenario and see how its effect on market dynamics.
  • The segment-level analysis in terms of type and technology.
  • The value chain analysis, value that's created and captured by a company is the profit margin.Value
  • Created and Captured – Cost of Creating that Value = Margin
  • An executive summary consists of the whole report and the outcome is been given in the report to have brief knowledge about the report.
  • Basis on the depth of the study we approach using analytical tools
  • Expertise investment opportunities are given after analyzing the market to give the organization and the individual to have perfect knowledge about the market.


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