Craft beer adopted its popularity as consumers want to keep experimenting with the various flavours of beer which leads to an increase in market value of the craft beer market. The craft brewery is known an independent brewery which focuses on flavours and brewing technology. Quality, flavour and brewing techniques mainly certify these breweries. Although the beer industry had already attained a peak stage in market development, the flavour revolution had begun to fetch higher sales worldwide, and this innovation is expected in craft beer.
The Middle East and Africa craft beer Market Size & Growth:
The Middle East and Africa craft beer market accounted for $8.75 billion in 2017, and it is expected to attain a CAGR of 28.9% to reach $39.45 by 2025 during the forecast period (2019-2025).
Drivers that are influencing beer market growth are growing preference for low alcohol by volume and growing popularity among younger populations. And craft beer is chemical free and maintains high naturality in beer.
On the flip side, higher prices and taxes on the cost of supplies and difficulty in finding craft breweries. Craft beer is more expensive compared to industrial beer.
For producers, a more demanding consumers offer a challenge to produce a better beer. Innovations with flavours and other ingredients are the opportunities that enhance the growth of the market in future.
The Middle East and Africa craft beer Market Share:
The global craft beer market is segregated into type, distribution and region. Based on the type, the market is divided into Pilsners, Pale Lagers, Ales, Specialty and others. Consumers are interested in preferring new styles and flavours in craft beer which tends to boost its marketability. Ales is the most significant selling type among all the craft beers because it is made with the use of premium quality raw materials and advanced brewing techniques.
Based on Distribution, global craft beer market segmentation includes off-trade and on-trade. On-trade distribution is known as the alcoholic drinks that are sold in bars, restaurants, clubs and pubs and similar channels. On-trade of global craft beer market scope is accounted for over 50% in 2015 of the overall volume share, due to increasing the high consumption by the consumers of the products in restaurants, bars, and clubs in developed economies including UK, Australia, and Belgium. In Off-trade distribution, craft beer is distributed through retailers, wholesalers, and online channels.
By geography, the Middle East and Africa have a share of around 7% among ROW. Though the region has a small market share, it is anticipated to be a fastest growing region in this market as compared to other regions in the world. The Middle East and Africa craft beer market can broadly be divided into the Middle East and Africa. According to the global craft beer market overview, the market share of unorganised players is expected to increase in coming years in the global forecast period. The craft beer market analysis is provided for the international markets including development trends, competitive landscape analysis, and key regions development status
Major players operating the craft Beer market include The Boston Beer company, The Gambrinus company, D.G. Yuengling and Son, Stone & Wood Brewing Co., Chimay Beers and Cheeses, Sierra Nevada Brewing Company and Lagunitas Brewing company.
The Middle East and Africa craft beer Market Trends:
- June 2018 – Carlsberg and Brooklyn open a new craft brewery in Lithuania
- February 2016 – Pennsylvania’s Victory Brewing and New York’s Southern Tier Brewing has decided to create a new company called Artisanal Brewing Venture.
The Middle East and Africa craft beer Market Research Report:
- An executive summary condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.
- To have a complete market analysis through industry value chain analysis, Porter’s five, PESTLE, SWOT analysis, and Y-o-Y analysis.
- Regional and the Middle East and Africa diversity are analysed with the major countries and the unions. Scrutinizing the revenue generation on Year-On-Year
- Identifying DROC in the current market and their impact on altering the market dynamics.
- Competitive landscape analysis to identify the merger and acquisition which will have a comparative financial analysis with significant competitors.
- Expertise investment opportunities by an analyst to the individual and organisation to have a better foothold in the market.
- Identify the latest developments, market shares and strategies that are employed by the major market players, such as
- The Boston beer company
- Heineken
- New Belgium brewing company
- Anheuser-Busch InBev
- Feral Brewing Co.
Along with these companies, there were many other companies considered/ cited in the report while analysing the craft beer market. These companies hold substantial share-owning to the nature of the industry whereas the rest of the market shares are marginal chunks to regional and local level manufacturers. Other players have considerable presence owing to its robust brand image, geographical reach and strong customer base.
1. Introduction
1.1. Executive Summary
1.2. Market Definition
1.3. The scope of the Study
2. Research Methodology
2.1. Secondary Research
2.2. Primary Research
2.3. Analytic Tools and Model
2.4. Economic Indicator
2.4.1 Base Year, Base Currency, Forecasting Period
2.5. Expert Validation
2.6. Study Timeline
3. Market Analysis
3.1. Industry Value Chain Analysis
3.2. Porter’s Five Force Analysis
3.2.1. Bargaining Power of Buyers
3.2.2. Bargaining Power of Suppliers
3.2.3. Threats of Substitutes
3.2.4. Threats of New Entrants
3.2.5. Industry Rivalry
3.3. Pestle Analysis
3.3.1. Political
3.3.2. Economical
3.3.3. Social
3.3.4. Technological
3.3.5. Legal
3.3.6. Environmental
3.4. SWOT Analysis
3.4.1. Strengths
3.4.2. Weakness
3.4.3. Opportunities
3.4.4. Threats
3.5. Y-O-Y Analysis
4. Market Dynamics
4.1. Drivers
4.1.1. Growing awareness of consumers about various flavours and styles.
4.1.2. Increasing consumption of beer rather than alcohol.
4.1.3. Free from chemicals and naturality of product.
4.2. Restraints & Challenges
4.2.1. The high price of craft beers as compared to ordinary beers.
4.2.2. Production is requiring a lot of clean water.
4.3. Opportunities
4.3.1. Innovations with flavours and other ingredients.
4.3.2. Growing number of craft beer breweries.
5. Middle East and Africa Craft Beer Market – By Type
5.1. Introduction
5.2. Pilsners
5.3. Pale Lagers
5.4. Ales
5.5. Speciality
5.6. Others
6. Middle East and Africa Craft Beer Market – By Distribution
6.1. Introduction
6.2. On-trade
6.3. Off-trade
7. Middle East and Africa Craft Beer Market – By Geography
7.1. Introduction
7.2. Middle East & Africa
7.2.1. Middle East
7.2.2. Africa
8. Company Profiles
8.1 D.G. Yuengling and Son
8.1.1. Company Overview
8.1.2. Business Segments
8.1.3. Financial (Public Companies)
8.1.4. Developments
8.1.5. SWOT Analysis (Public Companies)
8.2. The Boston beer company
8.3. New Belgium brewing company
8.4. Bell’s Brewery Inc
8.5. The Gambrinus company
8.6. Sam Adams
8.7. Sierra Nevada
8.8. Stone & Wood Brewing Co.
8.9. The Lagunitas brewing company
8.10. Feral Brewing Co.
8.11. Molson Coors
8.12. Heineken n.v
8.13. Constellation Brands
8.14. Anheuser-Busch InBev
9. Competitive Landscape
9.1. Market Share Analysis
9.2. Strategies Adopted by top companies
9.3. Mergers, Acquisitions, Collaborations & Agreements
10. Market Insights
10.1. Industry Experts Insights
10.2. Analysts Opinions
10.3. Investment Opportunities
11. Appendix
11.1. List of Tables
11.2. List of Figures
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