Envision Report

Published April 6, 2018

Global UCaaS- Unified Communication as a Service in Retail Market – Size, Outlook, Trends and Forecasts (2018 – 2024)

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Unified Communication is a model of delivery service like instant messaging or chat, video conferencing, sharing of data, speech recognition, and real-time communication services such as fax, SMS, and so on. UCaaS is a cloud delivery for enterprise communications which has a variety of communication and services. UCaaS delivers over IP-network as a third party service provider.

Global UCaaS- Unified Communication as a Service in Retail Market Segments Size & Growth:

Global UCaaS- Unified Communication as a Service in the Retail market is accounted for $20.34 billion in 2017 and expected to grow at a CAGR of 14.12% to reach $44.88 billion by 2024 during the forecast period 2018-2024. Major factors that are driving the market growth are by increased adoption of small and medium scale enterprise, flexibility, low cost, growing trends in mobility and BYOD and adoption of cloud-based delivery. However, lack of awareness and security issues hinder the growth of the global UCaaS- Unified Communication as a Service in Retail market. Replacing old communication techniques is the major challenge in the UCaaS-unified communication as-a-service in the retail market

Global UCaaS- Unified Communication as a Service in Retail Market Segments Share:

Global UCaaS- unified communication as a service in the retail market is categorised into by component which consists of Internet telephony, unified communications, conferencing, VOIP and applications. Internet telephony is a traditional telephonic service where calls and data sent through the internet than over landlines. Internet telephony has the most significant share due to its automated transmission of voice, video, fax and so on.  Rising demand for VoIP and IP phone in retail industries acts as one of the major driving factors for the growth of UCaaS market. By size, is classified by the small & medium enterprise and large enterprise. Small and medium enterprises are expected to have the most significant share in the market due to the rapid adoption of unified communication networks to improve their business as well as to digitalise it with a better interface.

From Geography, North America is dominating the growth of the global UCaaS- unified communication as a service in the retail market and the increase in North America is mainly attributed because of the technology advancements and demands for unified communication infrastructure. Likewise, Asia-Pacific is witnessing the fastest growth during the forecast period, because of technological adoption and investments in telecom services as well as in mobility and BYOD.

Global UCaaS- Unified Communication as a Service in Retail Market Segments Trends:

  • In March 2018, 8×8 Inc. has introduced a new platform X series to change the enterprise communication platform for the easy access to critical data.
  • In February 2017, Amazon as developed Chime a new cloud-based app to deliver high-quality audio and video experience.
  • In March 2017, Alcatel Lucent introduced a hybrid communication design to adopt UCaaS.
  • In November 2017, Cisco has launched a next-generation storage network that will automate and helps in managing data.
  • In 2018, Google has finally entered into the Unified Communication as a Service in Retail to increase strategy in the UCaaS market.

Global UCaaS- Unified Communication as a Service in Retail Research Report:

An executive summary condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.

To have complete market analysis, industry value chain analysis, Porter’s Five Force Analysis, PESTLE, SWOT analysis, and Y-o-Y analysis were carried to understand the market more comprehensively.

Regional and global diversity is analysed with the major countries and the unions. Scrutinizing the revenue generation on Year-On-Year

Identifying DROC in the current market and their impact in altering the market dynamics.

Competitive landscape analysis to identify the mergers and acquisitions which will have a comparative financial analysis with significant competitors.

Expertise investment opportunities by an analyst to the individual and organisation to have a better foothold in the market.

  • Alcatel-Lucent S.A.
  • Microsoft Corporation
  • Cisco Systems, Inc.
  • Tieto Oyj
  • IBM Corporation
  • 8×8, Inc.
  • Amazon S.A
  • Voss Solutions

Along with these companies, there were many other companies considered/cited in the report while analysing the UCaaS- unified communication as a service in the Retail market. These companies hold substantial share-owning to the nature of the industry whereas rest of the market shares are marginal chunks to regional and local level manufacturers. Other players have considerable presence owing to its robust brand image, geographical reach and strong customer base.





Chapter 1 Introduction

1.1 Executive Summary

1.2 Market Definition

1.3 Scope of the Study

Chapter 2 Research Methodology

2.1 Secondary Research

2.2 Primary Research

2.3 Analytic Tools and Model

2.4 Economic Indicator

2.4.1 Base Year, Base Currency, Forecasting Period

2.5 Expert Validation

2.6 Study Timeline

Chapter 3 Market Analysis

3.1 Industry Value Chain Analysis

3.2Porter’s Five Force Analysis

3.2.1 Bargaining Power of Buyers

3.2.2 Bargaining Power of Suppliers

3.2.3 Threats of Substitutes

3.2.4 Threats of New Entrants

3.2.5 Industry Rivalry

3.3 Pestle Analysis

3.3.1 Political

3.3.2 Economical

3.3.3 Social

3.3.4 Technological

3.3.5 Legal

3.3.6 Environmental

3.4 SWOT Analysis

3.4.1 Strengths

3.4.2 Weakness

3.4.3 Opportunities

3.4.4 Threats

3.5 Y-O-Y Analyses

Chapter 4 Market Dynamics

4.1. Drivers

4.1.1 Growing trends in mobility and BYOD

4.1.2 Growing SMBs demand for UCaaS

4.2 Restraints

4.2.1 Lack of awareness

4.2.2 Security issues

4.3 Opportunities

4.3.1 Emerging Communications with a new methodology

4.4 Challenges

4.4.1. Difficult to replace old communication techniques

4.4.2. Poor IT infrastructure

Chapter 5 Global UCaaS- Unified Communication as a Service in Retail Market – By Component

 5.1 Internet Telephony

5.2 Unified Communications

5.3 Conferencing

5.4 VOIP

5.5 Collaboration Platforms & Applications

Chapter 6 Global UCaaS- Unified Communication as a Service in Retail Market – By Size

6.1 Small & Medium Enterprises

6.2 Large Enterprises

Chapter 7 Global UCaaS- Unified Communication as a Service in Retail Market – By Geography

7.1 Introduction

7.2 North America

7.2.1.  U.S.

7.2.2.  Canada

7.2.3.  Mexico

7.3 Europe

7.3.1.  U.K.

7.3.2.  Germany

7.3.3.  France

7.3.4. Italy

7.3.5.  Spain

7.3.6. Rest of Europe

7.4 Asia Pacific

7.4.1.  China

7.4.2. India

7.4.3. Japan

7.4.4. South Korea

7.4.5. Australia & New Zealand

7.4.6. Rest of APAC

7.5 South America

7.5.1.  Brazil

7.5.2.  Argentina

7.5.3.  Others

7.6. Middle East & Africa

7.6.1.  Middle East

7.6.2. Africa

Chapter 8 Global UCaaS- Unified Communication as a Service in Retail Market – Company Profiles

8.1. Alcatel-Lucent S.A.

8.2. Microsoft Corporation

8.3. Cisco Systems, Inc.

8.4. Tieto Oyj

8.5. IBM Corporation

8.6. 8×8, Inc.

8.7. Amazon S.A

8.8. Voss Solutions

8.9. Fierlink Communications Corp.

8.10. McAfee Inc.

8.11. Avaya

8.12. Verizon Communication

8.13. Computer Science Corporation

8.14. Google LLC

Chapter 9 Global UCaaS- Unified Communication as a Service in Retail Market – Competitive Landscape

9.1. Market Share Analysis

9.2. Strategies Adopted by top companies

9.3. Mergers, Acquisitions, Collaborations & Agreements

Chapter 10 Market Insights

10.1. Industry Experts Insights

10.2. Analysts Opinions

10.3. Investment Opportunities

Chapter 11 Appendix

11.1 List of Tables

11.2 List of Figures


  • Competitive Analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors.
  • Monitoring the external and internal factors which affect the market dynamics with the aid of PESTLE analysis.
  • The Regional and Global Variety is taken care of in the report.
  • Year on Year basis generation of revenue is studied.
  • Porter's Five Forces analyze the intensity of competition in an industry and its profitability level.
  • The overview and the sustainability of the market are analyzed through SWOT.
  • DROC is recognized in the current market scenario and see how its effect on market dynamics.
  • The segment-level analysis in terms of type and technology.
  • The value chain analysis, value that's created and captured by a company is the profit margin.Value
  • Created and Captured – Cost of Creating that Value = Margin
  • An executive summary consists of the whole report and the outcome is been given in the report to have brief knowledge about the report.
  • Basis on the depth of the study we approach using analytical tools
  • Expertise investment opportunities are given after analyzing the market to give the organization and the individual to have perfect knowledge about the market.


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