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- Global Tea Market – Size, Outlook, Trends and Forecast (2023 – 2030)
Tea is aromatic beverages which are widely consumed all around the world. They are usually prepared by boiling water of Camellia sinensis, which is native to Asia region. There are several types of tea such as Chinese greens, Darjeeling with different profiles like sweet, nutty, spices, fruit flavour such as lemon, ginger, and some other. Sometimes soaking fruits and herbs in boiled water is known as tea such as rosehip tea and camomile tea which are generally herbal teas.
Global Tea Market Segments Size & Growth:
Global Tea market is accounted for $XX billion in 2017 and expected to grow at a CAGR of 5.71% to reach $XX billion by 2024 during the forecast period 2018-2024. Major factors that are driving the tea market is because of the increasing demand for hot beverages and growing awareness of the health benefits of consuming tea. Moreover, alternative tea substitutes and also the side effects due to the huge consumption of tea are hampering the growth of the global tea market.
Global Tea Market Segments Share:
Global tea market is characterised into by type which consists of green tea, black tea, speciality/premium tea, fruit or herbal tea, and some other. Green tea is a natural detoxification, blemishes, scars, and skin’s elasticity. Green tea is the growing gradually because of its benefits in beauty and skin treatments that help has an anti-oxidant and anti-bacterial property which treats hormonal imbalances as well as control weight. Speciality tea is increasing at a stable rate, and it has different kinds of variety like yellow tea, white tea, and ready to drink tea. With growing number of young and health-conscious customers, the demand is projected to grow during the forecast period.
On the basics of packaging, it is categorised into plastic containers, loose tea, paper boards, aluminium tin, and tea bags. The tea bag is made of small pouches, spongy, sealed bag holding a dried plant, which is absorbed in boiling water to make an infusion. These tea bags are the leading tea market packaging segment among others because of its compact size. Supermarkets are the dominant market in the world tea market because of the heavy discounting and buy one get one free offer from all others.
By Geography, Asia Pacific is projecting the growth of the global tea market leading the growth in global in tea market which is most preferred beverage multiple times a day. North America is witnessing the second largest growth during the forecast period, due to the availability of unique flavours and many health benefits.
Global Tea Market Segments Trends:
- In March 2018, Natalie’s Orchid Island Juice Company has launched four unique brewed teas with various lemonade flavour matcha, raspberry, peach green tea, and pomegranate white tea.
- In January 2018, The Republic of Tea has introduced Peter’s Garden Tea motivated by Peter Rabbit with various features spicy, ginger and some others.
- In January 2018, The Republic of Tea has launched Women of Tea in Sri Lanka to improve nutrition, hygiene, and literacy to help people’s diet habits.
Global Tea Research Report:
An executive summary condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.
To have complete market analysis, industry value chain analysis, Porter’s Five Force Analysis, PESTLE, SWOT analysis, and Y-o-Y analysis were carried to understand the market more comprehensively.
Regional and global diversity is analysed with the major countries and the unions. Scrutinizing the revenue generation on Year-On-Year
Identifying DROC in the current market and their impact in altering the market dynamics.
Competitive landscape analysis to identify the mergers and acquisitions which will have a comparative financial analysis with major competitors.
Expertise investment opportunities by an analyst to the individual and organisation to have a better foothold in the market.
The Major Key Players are:
- Starbucks Corporation
- Kusmi Tea
- Associated British Foods Plc.
- Peet’s Coffee & Tea
- Tata Global Beverages
- Davids Tea
- Unilever Plc.
- Tea Forte
Along with these companies, there were many other companies considered/cited in the report while analysing the Tea market. These companies hold substantial share-owning to the nature of the industry whereas rest of the market shares are marginal chunks to regional and local level manufacturers. Other players have considerable presence owing to its robust brand image, geographical reach and strong customer base.
Chapter 1 Introduction
1.1 Executive Summary
1.2 Market Definition
1.3 Scope of the Study
Chapter 2 Research Methodology
2.1 Secondary Research
2.2 Primary Research
2.3 Analytic Tools and Model
2.4 Economic Indicator
2.4.1 Base Year, Base Currency, Forecasting Period
2.5 Expert Validation
2.6 Study Timeline
Chapter 3 Market Analysis
3.1 Industry Value Chain Analysis
3.2Porter’s Five Force Analysis
3.2.1 Bargaining Power of Buyers
3.2.2 Bargaining Power of Suppliers
3.2.3 Threats of Substitutes
3.2.4 Threats of New Entrants
3.2.5 Industry Rivalry
3.3 Pestle Analysis
3.3.1 Political
3.3.2 Economical
3.3.3 Social
3.3.4 Technological
3.3.5 Legal
3.3.6 Environmental
3.4 SWOT Analysis
3.4.1 Strengths
3.4.2 Weakness
3.4.3 Opportunities
3.4.4 Threats
3.5 Y-O-Y Analyses
Chapter 4 Market Dynamics
4.1. Drivers
4.1.1 Increasing demand for hot beverages
4.1.2 Growing awareness on the health benefits of consuming tea
4.2 Restraints &Challenges
4.2.1 Side effects due to huge intake
4.2.2 Alternative tea substitutes
4.3 Opportunities
Chapter 5 Global Tea Market – By Type
5.1 Green tea
5.2 Black tea
5.3 Specialty/Premium tea
5.4 Fruit/Herbal tea
5.5 Others
Chapter 6 Global Tea Market – By Packaging
6.1 Plastic Containers
6.2 Loose Tea
6.3 Paper Boards
6.4 Aluminum Tin
6.5 Tea Bags
Chapter 7 Global Tea Market – By Distribution Channel
7.1 Supermarket
7.2 Convenience Stores
7.3 Retail Store
7.4 Online Store
Chapter 8 Global Tea Market – By Geography
8.1 Introduction
8.2 North America
8.2.1. U.S.
8.2.2. Canada
8.2.3. Mexico
8.3 Europe
8.3.1. U.K.
8.3.2. Germany
8.3.3. France
8.3.4. Italy
8.3.5. Spain
8.3.6. Rest of Europe
8.4 Asia Pacific
8.4.1. China
8.4.2. India
8.4.3. Japan
8.4.4. South Korea
8.4.5. Australia & New Zealand
8.4.6. Rest of APAC
8.5 South America
8.5.1. Brazil
8.5.2. Argentina
8.5.3. Others
8.6. Middle East & Africa
8.6.1. Middle East
8.6.2. Africa
Chapter 9 Global Tea Market – Company Profiles
9.1. Starbucks Corporation
9.2. Kusmi Tea
9.3. Associated British Foods Plc.
9.4. Peet’s Coffee & Tea
9.5. Tata Global Beverages
9.6. Davids Tea
9.7. Unilever Plc.
9.8. Tea Forte
9.9. Nestle S.A.
9.10. Wissotzky Tea
9.11. Akbar Brothers Ltd.
9.12. Barry’s Tea
9.13. Natalie’s Orchid Island Juice Company
9.14. The Republic of tea
9.15 Betty’s and Taylors Group
Chapter 10 Global Tea Market – Competitive Landscape
10.1. Market Share Analysis
10.2. Strategies Adopted by top companies
10.3. Mergers, Acquisitions, Collaborations & Agreements
Chapter 11 Market Insights
11.1. Industry Experts Insights
11.2. Analysts Opinions
11.3. Investment Opportunities
Chapter 12 Appendix
12.1 List of Tables
12.2 List of Figures
- Competitive Analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors.
- Monitoring the external and internal factors which affect the market dynamics with the aid of PESTLE analysis.
- The Regional and Global Variety is taken care of in the report.
- Year on Year basis generation of revenue is studied.
- Porter's Five Forces analyze the intensity of competition in an industry and its profitability level.
- The overview and the sustainability of the market are analyzed through SWOT.
- DROC (Drivers, Restraints, Opportunities and Challenges) is recognized in the current market scenario and see how its effect on market dynamics.
- The segment-level analysis in terms of type and technology.
- The value chain analysis, value that's created and captured by a company is the profit margin.
- Value Created and Captured – Cost of Creating that Value = Margin
- An executive summary consists of the whole report and the outcome is been given in the report to have brief knowledge about the report.
- Basis on the depth of the study we approach using analytical tools
- Expertise investment opportunities are given after analyzing the market to give the organization and the individual to have perfect knowledge about the market.
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Additional information
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Tea is aromatic beverages which are widely consumed all around the world. They are usually prepared by boiling water of Camellia sinensis, which is native to Asia region. There are several types of tea such as Chinese greens, Darjeeling with different profiles like sweet, nutty, spices, fruit flavour such as lemon, ginger, and some other. Sometimes soaking fruits and herbs in boiled water is known as tea such as rosehip tea and camomile tea which are generally herbal teas.
Global Tea Market Segments Size & Growth:
Global Tea market is accounted for $XX billion in 2017 and expected to grow at a CAGR of 5.71% to reach $XX billion by 2024 during the forecast period 2018-2024. Major factors that are driving the tea market is because of the increasing demand for hot beverages and growing awareness of the health benefits of consuming tea. Moreover, alternative tea substitutes and also the side effects due to the huge consumption of tea are hampering the growth of the global tea market.
Global Tea Market Segments Share:
Global tea market is characterised into by type which consists of green tea, black tea, speciality/premium tea, fruit or herbal tea, and some other. Green tea is a natural detoxification, blemishes, scars, and skin’s elasticity. Green tea is the growing gradually because of its benefits in beauty and skin treatments that help has an anti-oxidant and anti-bacterial property which treats hormonal imbalances as well as control weight. Speciality tea is increasing at a stable rate, and it has different kinds of variety like yellow tea, white tea, and ready to drink tea. With growing number of young and health-conscious customers, the demand is projected to grow during the forecast period.
On the basics of packaging, it is categorised into plastic containers, loose tea, paper boards, aluminium tin, and tea bags. The tea bag is made of small pouches, spongy, sealed bag holding a dried plant, which is absorbed in boiling water to make an infusion. These tea bags are the leading tea market packaging segment among others because of its compact size. Supermarkets are the dominant market in the world tea market because of the heavy discounting and buy one get one free offer from all others.
By Geography, Asia Pacific is projecting the growth of the global tea market leading the growth in global in tea market which is most preferred beverage multiple times a day. North America is witnessing the second largest growth during the forecast period, due to the availability of unique flavours and many health benefits.
Global Tea Market Segments Trends:
- In March 2018, Natalie’s Orchid Island Juice Company has launched four unique brewed teas with various lemonade flavour matcha, raspberry, peach green tea, and pomegranate white tea.
- In January 2018, The Republic of Tea has introduced Peter’s Garden Tea motivated by Peter Rabbit with various features spicy, ginger and some others.
- In January 2018, The Republic of Tea has launched Women of Tea in Sri Lanka to improve nutrition, hygiene, and literacy to help people’s diet habits.
Global Tea Research Report:
An executive summary condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.
To have complete market analysis, industry value chain analysis, Porter’s Five Force Analysis, PESTLE, SWOT analysis, and Y-o-Y analysis were carried to understand the market more comprehensively.
Regional and global diversity is analysed with the major countries and the unions. Scrutinizing the revenue generation on Year-On-Year
Identifying DROC in the current market and their impact in altering the market dynamics.
Competitive landscape analysis to identify the mergers and acquisitions which will have a comparative financial analysis with major competitors.
Expertise investment opportunities by an analyst to the individual and organisation to have a better foothold in the market.
The Major Key Players are:
- Starbucks Corporation
- Kusmi Tea
- Associated British Foods Plc.
- Peet’s Coffee & Tea
- Tata Global Beverages
- Davids Tea
- Unilever Plc.
- Tea Forte
Along with these companies, there were many other companies considered/cited in the report while analysing the Tea market. These companies hold substantial share-owning to the nature of the industry whereas rest of the market shares are marginal chunks to regional and local level manufacturers. Other players have considerable presence owing to its robust brand image, geographical reach and strong customer base.
Chapter 1 Introduction
1.1 Executive Summary
1.2 Market Definition
1.3 Scope of the Study
Chapter 2 Research Methodology
2.1 Secondary Research
2.2 Primary Research
2.3 Analytic Tools and Model
2.4 Economic Indicator
2.4.1 Base Year, Base Currency, Forecasting Period
2.5 Expert Validation
2.6 Study Timeline
Chapter 3 Market Analysis
3.1 Industry Value Chain Analysis
3.2Porter’s Five Force Analysis
3.2.1 Bargaining Power of Buyers
3.2.2 Bargaining Power of Suppliers
3.2.3 Threats of Substitutes
3.2.4 Threats of New Entrants
3.2.5 Industry Rivalry
3.3 Pestle Analysis
3.3.1 Political
3.3.2 Economical
3.3.3 Social
3.3.4 Technological
3.3.5 Legal
3.3.6 Environmental
3.4 SWOT Analysis
3.4.1 Strengths
3.4.2 Weakness
3.4.3 Opportunities
3.4.4 Threats
3.5 Y-O-Y Analyses
Chapter 4 Market Dynamics
4.1. Drivers
4.1.1 Increasing demand for hot beverages
4.1.2 Growing awareness on the health benefits of consuming tea
4.2 Restraints &Challenges
4.2.1 Side effects due to huge intake
4.2.2 Alternative tea substitutes
4.3 Opportunities
Chapter 5 Global Tea Market – By Type
5.1 Green tea
5.2 Black tea
5.3 Specialty/Premium tea
5.4 Fruit/Herbal tea
5.5 Others
Chapter 6 Global Tea Market – By Packaging
6.1 Plastic Containers
6.2 Loose Tea
6.3 Paper Boards
6.4 Aluminum Tin
6.5 Tea Bags
Chapter 7 Global Tea Market – By Distribution Channel
7.1 Supermarket
7.2 Convenience Stores
7.3 Retail Store
7.4 Online Store
Chapter 8 Global Tea Market – By Geography
8.1 Introduction
8.2 North America
8.2.1. U.S.
8.2.2. Canada
8.2.3. Mexico
8.3 Europe
8.3.1. U.K.
8.3.2. Germany
8.3.3. France
8.3.4. Italy
8.3.5. Spain
8.3.6. Rest of Europe
8.4 Asia Pacific
8.4.1. China
8.4.2. India
8.4.3. Japan
8.4.4. South Korea
8.4.5. Australia & New Zealand
8.4.6. Rest of APAC
8.5 South America
8.5.1. Brazil
8.5.2. Argentina
8.5.3. Others
8.6. Middle East & Africa
8.6.1. Middle East
8.6.2. Africa
Chapter 9 Global Tea Market – Company Profiles
9.1. Starbucks Corporation
9.2. Kusmi Tea
9.3. Associated British Foods Plc.
9.4. Peet’s Coffee & Tea
9.5. Tata Global Beverages
9.6. Davids Tea
9.7. Unilever Plc.
9.8. Tea Forte
9.9. Nestle S.A.
9.10. Wissotzky Tea
9.11. Akbar Brothers Ltd.
9.12. Barry’s Tea
9.13. Natalie’s Orchid Island Juice Company
9.14. The Republic of tea
9.15 Betty’s and Taylors Group
Chapter 10 Global Tea Market – Competitive Landscape
10.1. Market Share Analysis
10.2. Strategies Adopted by top companies
10.3. Mergers, Acquisitions, Collaborations & Agreements
Chapter 11 Market Insights
11.1. Industry Experts Insights
11.2. Analysts Opinions
11.3. Investment Opportunities
Chapter 12 Appendix
12.1 List of Tables
12.2 List of Figures
- Competitive Analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors.
- Monitoring the external and internal factors which affect the market dynamics with the aid of PESTLE analysis.
- The Regional and Global Variety is taken care of in the report.
- Year on Year basis generation of revenue is studied.
- Porter's Five Forces analyze the intensity of competition in an industry and its profitability level.
- The overview and the sustainability of the market are analyzed through SWOT.
- DROC (Drivers, Restraints, Opportunities and Challenges) is recognized in the current market scenario and see how its effect on market dynamics.
- The segment-level analysis in terms of type and technology.
- The value chain analysis, value that's created and captured by a company is the profit margin.
- Value Created and Captured – Cost of Creating that Value = Margin
- An executive summary consists of the whole report and the outcome is been given in the report to have brief knowledge about the report.
- Basis on the depth of the study we approach using analytical tools
- Expertise investment opportunities are given after analyzing the market to give the organization and the individual to have perfect knowledge about the market.
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