Social media analytics is a process of gathering data from social media websites and analysing that data to make business decisions. It uses social media analytics tools to extract valuable insights about the market. It is also stated as social media listening or social media monitoring. The social media analytics market is likely to grow with a CAGR of 28.7% during the forecast period of 2019-2025. Increasing social media measurement to enhance customer experience and engagement of social media through smartphones, and growing funding on analytics are the factors bolstering the market growth. However, increasing difficulties in the analytical workflow are hampering the growth of the market. Increasing adoption rate of social media analytics among SMEs, lack of standard measures and huge data generation by social media platforms is providing ample growth opportunities shortly.

Research Study Objectives:

• Define, estimate, and forecast the social media analytics market statistics by component, analytics function, organization size, deployment model, application, end-user, and regions concerning the individual growth drivers, market trends and their contribution toward the social media analytics market growth
• Provides comprehensive information regarding the key factors influencing the market growth (Drivers, Restraints & Challenges, and Opportunities)
• Estimate & forecast the market size of all the segments concerning geographies including North America, Europe, Asia Pacific (APAC), South America and the Middle East and Africa (MEA).
• Recent competitive developments including M&A (Mergers and Acquisitions), Partnerships, and Product Innovations are provided in the Social Media Analytics Market Analysis report.
• Analysis and conclusions on the future social media analytics market outlook.

Top-down and bottom-up approaches are used to validate the social media analytics Market Size and are used to estimate the size of other dependent submarkets. Key players in the market are identified through various secondary sources; databases including Bloomberg Businessweek, Hoovers, Factiva, journals and associations and the market revenues are estimated and are thoroughly validated through primary and secondary research. Secondary research involves the study of annual and financial reports of top players in the market, whereas primary research includes extensive interviews with the KoL’s such as CEOs, directors, board members, VP’s, sales managers, engineers, marketing executives, technicians, account managers, investors, strategic decision makers and others. The social media analytics Market shares and breakdowns are determined using secondary sources and are verified by the primary sources. All possible parameters/factors that are affecting the social media analytics market demand are covered in the research study are verified through primary research, analysed and interpreted to get the final qualitative and quantitative data. This data is collected and added with detailed analysis from Envision Inteligence and presented in this report.

The scope of the Report

The social media analytics market segmentation is as follows:

By Components

• Services
  • Managed Services
    • Professional Services
    • Support and Maintenance
  • Consulting Services
• Software
  • On-Premise Based
  • Cloud Based
• Monitoring
• Measurements
• Analytics and Insights

By Analytics type

• Descriptive Analytics
• Prescriptive Analytics
• Predictive Analytics
• Diagnostic Analytics

By Deployment model

• Cloud
• On-Premises

By Organisation Size

• Large Enterprises
• Small and Medium-Sized Enterprises

By Application

• Public Safety and Law Enforcement
• Risk Management and Fraud Detection
• Competitive Intelligence
• Customer Experience Management
• Sales and Marketing Management
• DRM & Transcoding
• Customer Segmentation & Targeting
• Multichannel Campaign Management
• Customer Behavioral Analysis
• Marketing Management
• Others

By End-user

• Transportation and Logistics
• Travel and Hospitality
• Banking, Financial Services, and Insurance (BFSI)
• Telecommunications and IT
• Retail and Ecommerce
• Healthcare and Life Sciences
• Manufacturing
• Government and Defense
• Energy and Utilities
• Media and Entertainment
• Others

Geographical Analysis:

Social Media Analytics Market is segmented by geography into North America, South America, Europe, APAC and Middle East & Africa. U.S., Canada, Mexico and Costa Rica are analysed under North American region which is usually turning as the hotspot in the market. The South American region is further segregated into Brazil, Argentina, Chile, Columbia and some other emerging economies. In Europe, the market is extensively examined by covering U.K., Germany, France, Italy, Spain, Netherlands, Poland, Switzerland and some other promising economies. APAC is further categorised by countries into China, India, Japan, South Korea, Australia & New Zealand, Malaysia, Singapore and many other emerging nations. In the Middle East & African region, Saudi Arabia, UAE, Iran, Iraq, Qatar, South Africa, Algeria, Morocco, Nigeria and so on countries are evaluated to understand the market growth lucidly.

Customization Options:

With the given research report, Envision Inteligence offers customisations as per the client’s specific requirements. The following customisation options offered for the social media analytics market include:

• Scope Revision
• Geographic Analysis
• Company Profiles
• Historical Data & Forecasting
• Key Contact Persons in companies

Global Social Media Analytics Market Research Report Includes:

• An executive summary condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.
• To have a complete market analysis through industry value chain analysis, Porter’s Five Force Model, PESTLE, SWOT analysis, and Y-o-Y analysis.
• Regional and global diversity is analysed with the major countries and the unions. Scrutinizing the revenue generation on Year-On-Year
• Identifying DROC in the current market and their impact on altering market dynamics.
• Competitive landscape analysis to identify the merger and acquisition which will have a comparative financial study with significant competitors.
• Expertise investment opportunities by an analyst to the individual and organisation to have a better foothold in the market.
• Identify the latest developments, market shares and strategies that are employed by the significant social media analytics market players, such as
  • Salesforce
  • Oracle Corporation
  • IBM Corporation
  • Adobe Systems
  • SAS Institute Inc.

Along with these companies, many other companies are considered in the report while analysing the global social media analytics competitive strategies and environment. These companies held substantial share-owning to the nature of the industry whereas, the rest of the market shares are marginal chunks to regional and local level manufacturers. Other players also have considerable presence owing to its robust brand image, geographical reach and stable customer base.