Envision Report

Published March 9, 2018

Global Printed Signage Market – Size, Outlook, Trends and Forecasts (2018 – 2024)

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Signage is the design or use of signs and symbols to communicate a message to a specific group. Printed signage has been one of the primary signage solutions available in the market for a long time. It is usually for the purpose of marketing or a kind of advocacy. A signage also means signs collectively or being considered as a group to convey information designed to assist the receiver with decision-making based on information provided.

Global Printed Signage Market Segments Size & Growth:

The printed signage market is valued at $XX% Billion in 2017 and is expected to reach $XX% by 2024 at a CAGR of XX%. The key factors influencing the market growth include an increase in usage of this printed signage in various end-user industries especially retail industries and cost-effectiveness of printed signage. The above-average growth of signage in emerging countries and increasing usage of signage technology is majorly driving the market growth. However, the emergence of digital signage is a competition for printed signage market.

Global Printed Signage Market Segments Share:

Global printed signage market is classified based on type, product and end users. Based on the type, the market is categorized into indoor and outdoor signage among which indoor signage is holding the largest share for around 72% of the market share while outdoor signage accounted for over 28% of the market share and translucent flexible sign face material. Ideal for backlit billboards and light boxes, exhibits, and trade show displays. Available for indoor and outdoor use. Based on product, the market is categorized into billboards, menu boards, signboards and others. Billboard banners are a very effective way of advertising on goods & services. Billboards signs are used for display in public places such as alongside highways or on streets. A billboard advertisement plays a very important role in giving publicity to masses. However, menu boards have a fast turnaround. Based on the end user, printed signage is classified into retail, corporate, transportation, banking, education and others. Retail industry requires high volumes of printed signage in which most has a short lifespan. therefore, retail trends have a significant impact on printed signage demand. Grocery retail has the highest concentration of printed signage. Retail industry accounted for over 28% of global market and is dominated by SMB’s in several countries around the world owing to the penetration rates and easier availability of solution demand for printed signage solutions from small & medium sized retailers is high which is driving the market. Geographically, the market is categorized into North America, Asia-Pacific, Europe, South America and Middle East and Africa. Asia-Pacific is dominated and accounts for over 37% of the market share and is expected to increase its share to 54% during the forecast period owing to the large population in this region and lower digital signage penetration is driving the printed signage market in this region. North America is holding the 2nd largest share in the market however, it witnessed slow growth rate owing to the increasing adoption of digital signage solutions

Global Printed Signage Market Trends:

  • Printed signage is an increasing trend in educational and operational needs such as classrooms, seminars, business, and presentations and for large diagrams.

Global Printed Signage Market Research Report includes:

An executive summary condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.

To have complete market analysis, industry value chain analysis, Porter’s Five Force Analysis, PESTLE, SWOT analysis, and Y-o-Y analysis were carried to understand the market more comprehensively.

Regional and global diversity is analyzed with the major countries and the unions. Scrutinizing the revenue generation on Year-On-Year

Identifying DROC in the current market and their impact in altering the market dynamics.

Competitive landscape analysis to identify the mergers and acquisitions which will have a comparative financial analysis with major competitors.

Expertise investment opportunities by an analyst to the individual and organization to have a better foothold in the market.

The major market players are

  • L & H Companies
  • Spandex Ltd
  • Mactac LLC
  • Identity holdings Ltd
  • AJ Printing & Graphics Inc.
  • Southwest printing Co

Along with these companies, there were many other companies considered/cited in the report while analyzing the printed signage market. These companies hold substantial share-owning to the nature of the industry whereas rest of the market shares are marginal chunks to regional and local level manufacturers. Other players have considerable presence owing to its robust brand image, geographical reach and strong customer base.




1 Introduction

1.1 Executive Summary

1.2 Market Definition

1.3 Scope of the Study

2 Research Methodology

2.1 Secondary Research

2.2 Primary Research

2.3 Analytic Tools and Model

2.4 Economic Indicator

2.4.1 Base Year, Base Currency, Forecasting Period

2.5 Expert Validation

2.6 Study Timeline

3 Market Analysis

3.1 Industry Value Chain Analysis

3.2 Porter’s Five Analysis

3.2.1 Bargaining Power of Buyers

3.2.2 Bargaining Power of Suppliers

3.2.3 Threats of Substitutes

3.2.4 Threats of New Entrants

3.2.5 Industry Rivalry

3.3 PESTLE Analysis

3.3.1 Political

3.3.2 Economical

3.3.3 Social

3.3.4 Technological

3.3.5 Legal

3.3.6 Environmental

3.4 SWOT Analysis

3.4.1 Strengths

3.4.2 Weakness

3.4.3 Opportunities

3.4.4 Threats

3.5 Y-O-Y Analyses

4 Market Dynamics

4.1 Drivers

4.1.1 Cost-effectiveness of printed signage.

4.1.2 Increase in the retail industry.

4.2 Restraints & Challenges

4.2.1 Emergence of digital signage as a competition for printed signage.

4.2.2 Digital platforms are one of the most powerful sources of display and advertising, which possesses a threat to the market.

4.3 Opportunities

4.3.1 above average growth for signage in emerging markets.

4.3.2 Increasing usage of signage technology among retailers for advertising.

5 Global Printed Signage Market – By Type

   5.1 Indoor printed

5.2 Outdoor printed

6 Global Printed Signage Market – By Product

6.1 Billboards

6.2 Kiosks

6.3 Menu boards

6.4 Signboards

6.5 Others

7 Global Printed Signage Market – By End-user

  7.1 Commercial

7.1.1. Retail

7.1.2. Corporate

7.1.3. Government

7.2 Infrastructural

7.2.1 Transportation

7.2.2 Entertainment

7.3 Industrial

7.4 Institutional

7.4.1 Banking

7.4.2. Education

7.5 Others

8 Global Printed Signage Market – By Geography

 8.1 North America

8.1.1 U.S.

8.1.2 Canada

8.1.3 Mexico

8.2 Europe

8.2.1 U.K

8.2.2 Germany

8.2.3 France

8.2.4 Italy

8.2.5 Spain

8.2.6 Others

8.3 Asia-pacific

8.3.1 China

8.3.2 Japan

8.3.3 India

8.3.4 Australia & New Zealand

8.3.5 South Korea

8.4 South America

8.4.1 Brazil

8.4.2 Argentina

8.4.3 Others

8.5 Middle East and Africa

8.5.1 Middle East

8.5.2 Africa

8.5.3 Others

9 Global Automotive Sunroof Market – Competitive Landscape

9.1 Mergers & Acquisitions, Joint Ventures, Collaborations, and Agreements

9.2 Market Share Analysis

9.3 Strategies Adopted By Top Companies

10 Global Automotive Sunroof Market – Company Profiles

10.1 L & H Companies

10.2 Spandex Ltd

10.3 Mactac LLc

10.4 Identity holdings Ltd

10.5 AJ Printing & graphics Inc.

10.6 Southwest printing Co

10.7 Sabre digital creative

10.8 Igepa group GmBH & Co.KG

10.9 Orafol Europe GmBH

10.10 Daybrazil SA

10.11 Avery Dennison Corporation

10.12 Chandler Inc.

10.13 Accel Group Inc.

10.14 RGLA solutions Inc.

10.15 Kelly signs Inc.

11 Market Insights

11.1 Insights of Industry Experts

11.2 Analyst Opinion (Market Understanding)

11.3 Investment Opportunities

12 Appendix

12.1 List of Tables

12.2 List of Figures











  • Competitive Analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors.
  • Monitoring the external and internal factors which affect the market dynamics with the aid of PESTLE analysis.
  • The Regional and Global Variety is taken care of in the report.
  • Year on Year basis generation of revenue is studied.
  • Porter's Five Forces analyze the intensity of competition in an industry and its profitability level.
  • The overview and the sustainability of the market are analyzed through SWOT.
  • DROC is recognized in the current market scenario and see how its effect on market dynamics.
  • The segment-level analysis in terms of type and technology.
  • The value chain analysis, value that's created and captured by a company is the profit margin.Value
  • Created and Captured – Cost of Creating that Value = Margin
  • An executive summary consists of the whole report and the outcome is been given in the report to have brief knowledge about the report.
  • Basis on the depth of the study we approach using analytical tools
  • Expertise investment opportunities are given after analyzing the market to give the organization and the individual to have perfect knowledge about the market.


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