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Published March 9, 2018
Signage is the design or use of signs and symbols to communicate a message to a specific group. Printed signage has been one of the primary signage solutions available in the market for a long time. It is usually for marketing or a kind of advocacy. Signage also means signs collectively or being considered as a group to convey information designed to assist the receiver with decision-making based on information provided.
Global Printed Signage Market Segments Size & Growth:
The printed signage market is valued at $XX% Billion in 2017 and is expected to reach $XX% by 2024 at a CAGR of XX%. The key factors influencing the market growth include an increase in usage of this printed signage in various end-user industries especially retail industries and cost-effectiveness of printed signage. The above-average growth of signage in emerging countries and increasing usage of signage technology is majorly driving the market growth. However, the emergence of digital signage is a competition for printed signage market.
Global Printed Signage Market Segments Share:
Global printed signage market is classified based on type, product and end users. Based on the type, the market is categorised into indoor and outdoor signage among which indoor signage is holding the largest share for around 72% of the market share while outdoor signage accounted for over 28% of the market share and translucent flexible sign face material. Ideal for backlit billboards and light boxes, exhibits, and trade show displays. Available for indoor and outdoor use. Based on product, the market is categorised into billboards, menu boards, signboards and others. Billboard banners are a very effective way of advertising on goods & services. Billboards signs are used for display in public places such as alongside highways or on streets. A billboard advertisement plays a very important role in giving publicity to masses. However, menu boards have a fast turnaround. Based on the end user, printed signage is classified into retail, corporate, transportation, banking, education and others. Retail industry requires high volumes of printed signage in which most has a short lifespan. Therefore, retail trends have a significant impact on printed signage demand. Grocery retail has the highest concentration of printed signage. Retail industry accounted for over 28% of global market and is dominated by SMB’s in several countries around the world owing to the penetration rates, and easier availability of solution demand for printed signage solutions from small & medium sized retailers is high which is driving the market. Geographically, the market is categorised into North America, Asia-Pacific, Europe, South America and the Middle East and Africa. Asia-Pacific is dominated and accounts for over 37% of the market share and is expected to increase its share to 54% during the forecast period owing to the large population in this region and lower digital signage penetration is driving the printed signage market in this region. North America is holding the 2nd largest share in the market. However, it witnessed slow growth rate owing to the increasing adoption of digital signage solutions
Global Printed Signage Market Trends:
Global Printed Signage Market Research Report includes:
An executive summary condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.
To have complete market analysis, industry value chain analysis, Porter’s Five Force Analysis, PESTLE, SWOT analysis, and Y-o-Y analysis were carried to understand the market more comprehensively.
Regional and global diversity is analysed with the major countries and the unions. Scrutinizing the revenue generation on Year-On-Year
Identifying DROC in the current market and their impact in altering the market dynamics.
Competitive landscape analysis to identify the mergers and acquisitions which will have a comparative financial analysis with major competitors.
Expertise investment opportunities by an analyst to the individual and organisation to have a better foothold in the market.
The major market players are
Along with these companies, there were many other companies considered/cited in the report while analysing the printed signage market. These companies hold substantial share-owning to the nature of the industry whereas rest of the market shares are marginal chunks to regional and local level manufacturers. Other players have considerable presence owing to its robust brand image, geographical reach and strong customer base.
1.1 Executive Summary
1.2 Market Definition
1.3 Scope of the Study
2 Research Methodology
2.1 Secondary Research
2.2 Primary Research
2.3 Analytic Tools and Model
2.4 Economic Indicator
2.4.1 Base Year, Base Currency, Forecasting Period
2.5 Expert Validation
2.6 Study Timeline
3 Market Analysis
3.1 Industry Value Chain Analysis
3.2 Porter’s Five Analysis
3.2.1 Bargaining Power of Buyers
3.2.2 Bargaining Power of Suppliers
3.2.3 Threats of Substitutes
3.2.4 Threats of New Entrants
3.2.5 Industry Rivalry
3.3 PESTLE Analysis
3.4 SWOT Analysis
3.5 Y-O-Y Analyses
4 Market Dynamics
4.1.1 Cost-effectiveness of printed signage.
4.1.2 Increase in the retail industry.
4.2 Restraints & Challenges
4.2.1 Emergence of digital signage as a competition for printed signage.
4.2.2 Digital platforms are one of the most powerful sources of display and advertising, which possesses a threat to the market.
4.3.1 above average growth for signage in emerging markets.
4.3.2 Increasing usage of signage technology among retailers for advertising.
5 Global Printed Signage Market – By Type
5.1 Indoor printed
5.2 Outdoor printed
6 Global Printed Signage Market – By Product
6.3 Menu boards
7 Global Printed Signage Market – By End-user
8 Global Printed Signage Market – By Geography
8.1 North America
8.3.4 Australia & New Zealand
8.3.5 South Korea
8.4 South America
8.5 Middle East and Africa
8.5.1 Middle East
9 Global Automotive Sunroof Market – Competitive Landscape
9.1 Mergers & Acquisitions, Joint Ventures, Collaborations, and Agreements
9.2 Market Share Analysis
9.3 Strategies Adopted By Top Companies
10 Global Automotive Sunroof Market – Company Profiles
10.1 L & H Companies
10.2 Spandex Ltd
10.3 Mactac LLC
10.4 Identity holdings Ltd
10.5 AJ Printing & Graphics Inc.
10.6 Southwest printing Co
10.7 Sabre digital creative
10.8 Igepa group GmBH & Co.KG
10.9 Orafol Europe GmBH
10.10 Daybrazil SA
10.11 Avery Dennison Corporation
10.12 Chandler Inc.
10.13 Accel Group Inc.
10.14 RGLA solutions Inc.
10.15 Kelly signs Inc.
11 Market Insights
11.1 Insights of Industry Experts
11.2 Analyst Opinion (Market Understanding)
11.3 Investment Opportunities
12.1 List of Tables
12.2 List of Figures