Over the top referred to distribute streaming media directly to consumers over the internet. Global over the top market size was valued at $38.60 billion in 2017 and is estimated to reach $138.75 billion by 2025 with the CAGR of 17.34% during 2019-2025. The major drivers contributing to the over the top market growth are increasing adoption of device based computing, economical charges on OTT platforms & services, high adoption rates of broad band infrastructure, increasing requirement for compliance & verification and approaching personalised way of technology. Apart from drivers, difficult to adopt the server based technology, lack of awareness on the benefits of OTT, heavy competition among market players and severe impact on the economy are hampering the growth of the market. To expand the over the top market size, advanced developments in technology and collaborations with operators are the opportunities.

Research Study Objectives:

• Define, estimate, and forecast the over the top market statistics by service type, content type, user type, revenue model, platform, deployment mode, end users (Segments) and regions concerning the individual growth drivers, market trends and their contribution toward the over the top market growth
• Provides comprehensive information regarding the key factors influencing the market growth (Drivers, Restraints & Challenges, and Opportunities)
• Estimate & forecast the market size of all the segments concerning geographies including North America, Europe, Asia Pacific (APAC), South America and the Middle East and Africa (MEA).
• Recent competitive developments including M&A (mergers and acquisitions), partnerships, and product innovations are provided in the over the top market analysis report.
• Analysis and conclusions on the future over the top market outlook.

Top-down and bottom-up approaches are used to validate the over the top market size and are used to estimate the size of other dependent submarkets. Key players in the market are identified through various secondary sources; databases including Bloomberg Businessweek, Hoovers, Factiva, journals and associations and the market revenues are estimated and are thoroughly validated through primary and secondary research. Secondary research involves the study of annual and financial reports of top players in the market, whereas primary research includes extensive interviews with the KoL’s such as CEOs, directors, board members, VP’s, sales managers, engineers, marketing executives, technicians, account managers, investors, strategic decision makers and others. The over the top market shares and breakdowns are determined using secondary sources and are verified by the primary sources. All possible parameters/factors that are affecting the over the top market demand are covered in the research study are verified through primary research, analysed and interpreted to get the final qualitative and quantitative data. This data is collected and added with detailed analysis from Envision Inteligence and presented in this report.

The scope of the Report

The over the top market segmentation is as follows:

By Service Type

• Consulting
• Installation and Maintenance
• Training and Support
• Managed Services

By Content Type

• Voice Over IP
• Text and Image
• Video

By User Type

• Small Office Home Office
• Small and Medium Enterprises
• Large Enterprises

By Revenue Model

• Subscription
• Rental
• Procurement
• Advertisement

By Platform

• Smart Devices
• Laptops, Desktops and Tablets
• Set Top Box
• Gaming Console

By Deployment Model

• Cloud
• On Premises

By End Users

• Banking, Financial Service and Insurance (BFSI)
• Media and Entertainment
• Filmed Entertainment
• Global Digital Marketing
• Healthcare
• IT and Telecommunications
• Government
• Retail
• Education
• Others

Geographical Analysis:

Over the top Market is segmented by geography into North America, South America, Europe, Asia Pacific and Middle East & Africa. U.S., Canada, Mexico and Costa Rica are analysed under North American region which is usually turning as the hotspot in the market. The South American region is further segregated into Brazil, Argentina, Chile, Columbia and some other emerging economies. In Europe, the market is extensively examined by covering U.K., Germany, France, Italy, Spain, Netherlands, Poland, Switzerland and some other promising economies. The Asia Pacific is further categorised by countries into China, India, Japan, South Korea, Australia & New Zealand, Malaysia, Singapore and many other emerging nations. In the Middle East & African region, Saudi Arabia, UAE, Iran, Iraq, Qatar, South Africa, Algeria, Morocco, Nigeria and so on countries are evaluated to understand the market growth lucidly.

Customization Options:

With the given research report, Envision Inteligence offers customisations as per the client’s specific requirements. The following customisation options offered for the over the top market include:

• Scope Revision
• Geographic Analysis
• Company Profiles
• Historical Data & Forecasting
• Key Contact Persons in companies

Global Over the Top Market Research Report Includes:

• An executive summary condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.
• To have a complete market analysis through industry value chain analysis, Porter’s Five Force Model, PESTLE, SWOT analysis, and Y-o-Y analysis.
• Regional and global diversity is analysed with the major countries and the unions. Scrutinizing the revenue generation on Year-On-Year
• Identifying DROC in the current market and their impact on altering market dynamics.
• Competitive landscape analysis to identify the merger and acquisition which will have a comparative financial study with significant competitors.
• Expertise investment opportunities by an analyst to the individual and organisation to have a better foothold in the market.
• Identify the latest developments, market shares and strategies that are employed by the significant over the top market players, such as
  • Akamai Technologies, Inc.
  • Amazon Inc.
  • Facebook Inc.
  • Google LLC
  • Microsoft Corporation

Along with these companies, many other companies are considered in the report while analysing the global over the top market competitive strategies and environment. These companies held substantial share-owning to the nature of the industry whereas, the rest of the market shares are marginal chunks to regional and local level manufacturers. Other players also have considerable presence owing to its robust brand image, geographical reach and stable customer base.