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Mixed reality signifies the controlled impact of the AR/VR and IoT technologies. It is the association of real and virtual worlds to progress new picturing and environments in which together digital and physical objects and their data can exist and interrelate with each other. The mixed reality market is likely to grow with a CAGR of 78.2% during the forecast period 2019-2025. Increasing number of internet connectivity and growing penetration of head mounted display services are the factors boosting the growth of the mixed reality market. However, limited battery life and image latency affects are hampering the growth of the market. Emerging use of mixed reality in medical education is providing abundant growth opportunities for the mixed reality market at a considerable rate in the coming years.
Research Study Objectives:
- Define, estimate, and forecast the mixed reality market statistics by platforms, components, technology, devices, end-user, and regions concerning the individual growth drivers, market trends and their contribution toward the mixed reality market growth
- Provides comprehensive information regarding the key factors influencing the market growth (Drivers, Restraints & Challenges, and Opportunities)
- Estimate & forecast the market size of all the segments concerning geographies including North America, Europe, Asia Pacific (APAC), South America and the Middle East and Africa (MEA).
- Recent competitive developments including M&A (Mergers and Acquisitions), Partnerships, and Product Innovations are provided in the Mixed Reality Market Analysis report.
- Analysis and conclusions on the future mixed reality market outlook.
Top-down and bottom-up approaches are used to validate the mixed reality market size and are used to estimate the size of other dependent submarkets. Key players in the market are identified through various secondary sources; databases including Bloomberg Businessweek, Hoovers, Factiva, journals and associations and the market revenues are estimated and are thoroughly validated through primary and secondary research. Secondary research involves the study of annual and financial reports of top players in the market, whereas primary research includes extensive interviews with the KoL’s such as CEOs, directors, board members, VP’s, sales managers, engineers, marketing executives, technicians, account managers, investors, strategic decision makers and others. The mixed reality market shares and breakdowns are determined using secondary sources and are verified by the primary sources. All possible parameters/factors that are affecting the mixed reality market demand are covered in the research study are verified through primary research, analysed and interpreted to get the final qualitative and quantitative data. This data is collected and added with detailed analysis from Envision Inteligence and presented in this report.
The scope of the Report
The mixed reality market segmentation is as follows:
By Component
- Hardware
- Power Units
- Semiconductor Components
- Sensors
- Magnetometer
- Accelerometer
- Gyroscope
- Proximity Sensors
- Others
- Software
By Devices
- Computer display
- Smartphone/Tablet PC
- Head-up display
- Head-mounted display (Wired/Wireless)
- Personal Digital Assistant
- Eyeglasses
- CAVE
- Others
By Technology
- Input devices
- Buttons
- Touchscreen
- Others
- Display
- Visual
- Audio or Sonic
- Haptic
- Others
- Processor
By End-User
- Sports
- Education
- Aerospace & Defense
- Archaeology & Tourism
- Architecture & Construction
- Industrial & Manufacturing
- Gaming and Entertainment
- Medical
- Government
- Retail
- Others
Geographical Analysis:
Mixed Reality Market is segmented by geography into North America, South America, Europe, APAC and Middle East & Africa. U.S., Canada, Mexico and Costa Rica are analysed under North American region which is usually turning as the hotspot in the market. The South American region is further segregated into Brazil, Argentina, Chile, Columbia and some other emerging economies. In Europe, the market is extensively examined by covering U.K., Germany, France, Italy, Spain, Netherlands, Poland, Switzerland and some other promising economies. APAC is further categorised by countries into China, India, Japan, South Korea, Australia & New Zealand, Malaysia, Singapore and many other emerging nations. In the Middle East & African region, Saudi Arabia, UAE, Iran, Iraq, Qatar, South Africa, Algeria, Morocco, Nigeria and so on countries are evaluated to understand the market growth lucidly.
Customization Options:
With the given research report, Envision Inteligence offers customisations as per the client’s specific requirements. The following customisation options offered for the mixed reality market include:
- Scope Revision
- Geographic Analysis
- Company Profiles
- Historical Data & Forecasting
- Key Contact Persons in companies
Global Mixed Reality Market Research Report Includes:
- An executive summary condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.
- To have a complete market analysis through industry value chain analysis, Porter’s Five Force Model, PESTLE, SWOT analysis, and Y-o-Y analysis.
- Regional and global diversity is analysed with the major countries and the unions. Scrutinizing the revenue generation on Year-On-Year
- Identifying DROC in the current market and their impact on altering market dynamics.
- Competitive landscape analysis to identify the merger and acquisition which will have a comparative financial study with significant competitors.
- Expertise investment opportunities by an analyst to the individual and organisation to have a better foothold in the market.
- Identify the latest developments, market shares and strategies that are employed by the significant mixed reality market players, such as
- Samsung Electronics Co., Ltd
- Microsoft Corporation
- Google, Inc.
- Seiko Epson Corporation
- EON Reality, Inc.
Along with these companies, many other companies are considered in the report while analysing the global mixed reality competitive strategies and environment. These companies held substantial share-owning to the nature of the industry whereas, the rest of the market shares are marginal chunks to regional and local level manufacturers. Other players also have considerable presence owing to its robust brand image, geographical reach and stable customer base.
CHAPTER 1 INTRODUCTION
1.1. Market Definition
1.2. Executive Summary
1.3. The Scope of the Study
CHAPTER 2 RESEARCH METHODOLOGY
2.1. Secondary Research
2.2. Primary Research
2.3. Analytic Tools and Model
2.4. Economic Indicator
2.4.1. Base Year, Base Currency, Forecasting Period
2.5. Expert Validation
2.6. Study Timeline
CHAPTER 3 MARKET ANALYSIS
3.1. Industry Value Chain Analysis
3.2. Porter’s Five Force Analysis
3.2.1. Bargaining Power of Buyers
3.2.2. Bargaining Power of Suppliers
3.2.3. Threats of Substitutes
3.2.4. Threats of New Entrants
3.2.5. Degree of Competition
3.3. PESTLE Analysis
3.3.1. Political
3.3.2. Economical
3.3.3. Social
3.3.4. Technological
3.3.5. Legal
3.3.6. Environmental
3.4. SWOT Analysis
3.4.1. Strengths
3.4.2. Weakness
3.4.3. Opportunities
3.4.4. Threats
3.5. Y-O-Y Analysis
CHAPTER 4 MARKET DYNAMICS
4.1. Market Drivers
4.1.1. Adoption of the head mounted display devices in gaming, sports, and entertainment
industries.
4.1.2. Exponential growth in hardware and software components.
4.1.3. Increasing internet connectivity.
4.1.4. Increasing demand for the education sector.
4.2. Market Restraints & Challenges
4.2.1. Limited battery life and image latency affect.
4.2.2. Difficulties in tracking, registrations and graphical content creation.
4.2.3. Privacy Issues
4.3. Market Opportunities
4.3.1. Emerging use of mixed reality in medical education.
4.3.2. Increasing mixed reality in research projects in Europe.
CHAPTER 5 GLOBAL MIXED REALITY MARKET – BY COMPONENT
5.1. Hardware
5.1.1. Power Units
5.1.2. Semiconductor Components
5.1.3. Sensors
5.1.3.1. Magnetometer
5.1.3.2. Accelerometer
5.1.3.3. Gyroscope
5.1.3.4. Proximity Sensors
5.1.3.5. Others
5.2. Software
CHAPTER 6 GLOBAL MIXED REALITY MARKET – BY DEVICES
6.1 Computer display
6.2. Smartphone/Tablet PC
6.3. Head-up display
6.4. Head-mounted display (Wired/Wireless)
6.5. Personal Digital Assistant
6.6. Eyeglasses
6.7. CAVE
6.8. Others
CHAPTER 7 GLOBAL MIXED REALITY MARKET – BY TECHNOLOGY
7.1. Input devices
7.1.1. Buttons
7.1.2. Touchscreen
7.1.3. Others
7.2. Display
7.2.1. Visual
7.2.2. Audio or Sonic
7.2.3. Haptic
7.2.4. Others
7.3. Processor
CHAPTER 8 GLOBAL MIXED REALITY MARKET – BY END USER
8.1. Sports
8.2. Education
8.3. Aerospace & Defense
8.4. Archaeology & Tourism
8.5. Architecture & Construction
8.6. Industrial & Manufacturing
8.7. Gaming and Entertainment
8.8. Medical
8.9. Government
8.10. Retail
8.11. Others
CHAPTER 9 GLOBAL MIXED REALITY MARKET – BY GEOGRAPHY
9.1. Introduction
9.2. North America
9.2.1. U.S.
9.2.2. Canada
9.2.3. Mexico
9.2.4. Costa Rica
9.3. South America
9.3.1. Brazil
9.3.2. Argentina
9.3.3. Chile
9.3.4. Columbia
9.3.5. Others
9.4. Europe
9.4.1. U.K.
9.4.2. Germany
9.4.3. France
9.4.4. Italy
9.4.5. Spain
9.4.6. Russia
9.4.7. Netherlands
9.4.8. Switzerland
9.4.9. Poland
9.4.10. Others
9.5. Asia-Pacific
9.5.1. China
9.5.2. Japan
9.5.3. India
9.5.4. South Korea
9.5.5. Australia & New Zealand
9.5.6. Malaysia
9.5.7. Singapore
9.5.8. Others
9.6. Middle East & Africa
9.6.1. UAE
9.6.2. Saudi Arabia
9.6.3. Iran
9.6.4. Iraq
9.6.5. Qatar
9.6.6. South Africa
9.6.7. Algeria
9.6.8. Morocco
9.6.9. Nigeria
9.6.10. Egypt
9.6.11. Others
CHAPTER 10 GLOBAL MIXED REALITY MARKET – COMPANY PROFILES
10.1. Layar B.V.
10.2. Samsung Electronics Co., Ltd
10.3. Microsoft Corporation
10.4. Google, Inc.
10.5. Seiko Epson Corporation
10.6. EON Reality, Inc.
10.7. Magic Leap Inc.
10.8. Canon Technology Inc.
10.9. Intel Corporation
10.10. Infinity Augmented Reality, Inc.
10.11. Facebook, Inc.
10.12. Lumus Ltd.
10.13. HTC Corporation
10.14. Vuzix Corporation
10.15. Oculus VR LLC
CHAPTER 11 GLOBAL MIXED REALITY MARKET – COMPETITIVE LANDSCAPE
11.1. Market Share Analysis
11.2. Strategies adopted by top companies
11.3. Mergers, Acquisitions, Collaborations & Agreements
CHAPTER 12 MARKET INSIGHTS
12.1. Industry Experts Insights
12.2. Analysts Opinions
12.3. Investment Opportunities
CHAPTER 13 APPENDIX
13.1. List of Tables
13.2. List of Figures
- Competitive Analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors.
- Monitoring the external and internal factors which affect the market dynamics with the aid of PESTLE analysis.
- The Regional and Global Variety is taken care of in the report.
- Year on Year basis generation of revenue is studied.
- Porter's Five Forces analyze the intensity of competition in an industry and its profitability level.
- The overview and the sustainability of the market are analyzed through SWOT.
- DROC (Drivers, Restraints, Opportunities and Challenges) is recognized in the current market scenario and see how its effect on market dynamics.
- The segment-level analysis in terms of type and technology.
- The value chain analysis, value that's created and captured by a company is the profit margin.
- Value Created and Captured – Cost of Creating that Value = Margin
- An executive summary consists of the whole report and the outcome is been given in the report to have brief knowledge about the report.
- Basis on the depth of the study we approach using analytical tools
- Expertise investment opportunities are given after analyzing the market to give the organization and the individual to have perfect knowledge about the market.
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Mixed reality signifies the controlled impact of the AR/VR and IoT technologies. It is the association of real and virtual worlds to progress new picturing and environments in which together digital and physical objects and their data can exist and interrelate with each other. The mixed reality market is likely to grow with a CAGR of 78.2% during the forecast period 2019-2025. Increasing number of internet connectivity and growing penetration of head mounted display services are the factors boosting the growth of the mixed reality market. However, limited battery life and image latency affects are hampering the growth of the market. Emerging use of mixed reality in medical education is providing abundant growth opportunities for the mixed reality market at a considerable rate in the coming years.
Research Study Objectives:
- Define, estimate, and forecast the mixed reality market statistics by platforms, components, technology, devices, end-user, and regions concerning the individual growth drivers, market trends and their contribution toward the mixed reality market growth
- Provides comprehensive information regarding the key factors influencing the market growth (Drivers, Restraints & Challenges, and Opportunities)
- Estimate & forecast the market size of all the segments concerning geographies including North America, Europe, Asia Pacific (APAC), South America and the Middle East and Africa (MEA).
- Recent competitive developments including M&A (Mergers and Acquisitions), Partnerships, and Product Innovations are provided in the Mixed Reality Market Analysis report.
- Analysis and conclusions on the future mixed reality market outlook.
Top-down and bottom-up approaches are used to validate the mixed reality market size and are used to estimate the size of other dependent submarkets. Key players in the market are identified through various secondary sources; databases including Bloomberg Businessweek, Hoovers, Factiva, journals and associations and the market revenues are estimated and are thoroughly validated through primary and secondary research. Secondary research involves the study of annual and financial reports of top players in the market, whereas primary research includes extensive interviews with the KoL’s such as CEOs, directors, board members, VP’s, sales managers, engineers, marketing executives, technicians, account managers, investors, strategic decision makers and others. The mixed reality market shares and breakdowns are determined using secondary sources and are verified by the primary sources. All possible parameters/factors that are affecting the mixed reality market demand are covered in the research study are verified through primary research, analysed and interpreted to get the final qualitative and quantitative data. This data is collected and added with detailed analysis from Envision Inteligence and presented in this report.
The scope of the Report
The mixed reality market segmentation is as follows:
By Component
- Hardware
- Power Units
- Semiconductor Components
- Sensors
- Magnetometer
- Accelerometer
- Gyroscope
- Proximity Sensors
- Others
- Software
By Devices
- Computer display
- Smartphone/Tablet PC
- Head-up display
- Head-mounted display (Wired/Wireless)
- Personal Digital Assistant
- Eyeglasses
- CAVE
- Others
By Technology
- Input devices
- Buttons
- Touchscreen
- Others
- Display
- Visual
- Audio or Sonic
- Haptic
- Others
- Processor
By End-User
- Sports
- Education
- Aerospace & Defense
- Archaeology & Tourism
- Architecture & Construction
- Industrial & Manufacturing
- Gaming and Entertainment
- Medical
- Government
- Retail
- Others
Geographical Analysis:
Mixed Reality Market is segmented by geography into North America, South America, Europe, APAC and Middle East & Africa. U.S., Canada, Mexico and Costa Rica are analysed under North American region which is usually turning as the hotspot in the market. The South American region is further segregated into Brazil, Argentina, Chile, Columbia and some other emerging economies. In Europe, the market is extensively examined by covering U.K., Germany, France, Italy, Spain, Netherlands, Poland, Switzerland and some other promising economies. APAC is further categorised by countries into China, India, Japan, South Korea, Australia & New Zealand, Malaysia, Singapore and many other emerging nations. In the Middle East & African region, Saudi Arabia, UAE, Iran, Iraq, Qatar, South Africa, Algeria, Morocco, Nigeria and so on countries are evaluated to understand the market growth lucidly.
Customization Options:
With the given research report, Envision Inteligence offers customisations as per the client’s specific requirements. The following customisation options offered for the mixed reality market include:
- Scope Revision
- Geographic Analysis
- Company Profiles
- Historical Data & Forecasting
- Key Contact Persons in companies
Global Mixed Reality Market Research Report Includes:
- An executive summary condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.
- To have a complete market analysis through industry value chain analysis, Porter’s Five Force Model, PESTLE, SWOT analysis, and Y-o-Y analysis.
- Regional and global diversity is analysed with the major countries and the unions. Scrutinizing the revenue generation on Year-On-Year
- Identifying DROC in the current market and their impact on altering market dynamics.
- Competitive landscape analysis to identify the merger and acquisition which will have a comparative financial study with significant competitors.
- Expertise investment opportunities by an analyst to the individual and organisation to have a better foothold in the market.
- Identify the latest developments, market shares and strategies that are employed by the significant mixed reality market players, such as
- Samsung Electronics Co., Ltd
- Microsoft Corporation
- Google, Inc.
- Seiko Epson Corporation
- EON Reality, Inc.
Along with these companies, many other companies are considered in the report while analysing the global mixed reality competitive strategies and environment. These companies held substantial share-owning to the nature of the industry whereas, the rest of the market shares are marginal chunks to regional and local level manufacturers. Other players also have considerable presence owing to its robust brand image, geographical reach and stable customer base.
CHAPTER 1 INTRODUCTION
1.1. Market Definition
1.2. Executive Summary
1.3. The Scope of the Study
CHAPTER 2 RESEARCH METHODOLOGY
2.1. Secondary Research
2.2. Primary Research
2.3. Analytic Tools and Model
2.4. Economic Indicator
2.4.1. Base Year, Base Currency, Forecasting Period
2.5. Expert Validation
2.6. Study Timeline
CHAPTER 3 MARKET ANALYSIS
3.1. Industry Value Chain Analysis
3.2. Porter’s Five Force Analysis
3.2.1. Bargaining Power of Buyers
3.2.2. Bargaining Power of Suppliers
3.2.3. Threats of Substitutes
3.2.4. Threats of New Entrants
3.2.5. Degree of Competition
3.3. PESTLE Analysis
3.3.1. Political
3.3.2. Economical
3.3.3. Social
3.3.4. Technological
3.3.5. Legal
3.3.6. Environmental
3.4. SWOT Analysis
3.4.1. Strengths
3.4.2. Weakness
3.4.3. Opportunities
3.4.4. Threats
3.5. Y-O-Y Analysis
CHAPTER 4 MARKET DYNAMICS
4.1. Market Drivers
4.1.1. Adoption of the head mounted display devices in gaming, sports, and entertainment
industries.
4.1.2. Exponential growth in hardware and software components.
4.1.3. Increasing internet connectivity.
4.1.4. Increasing demand for the education sector.
4.2. Market Restraints & Challenges
4.2.1. Limited battery life and image latency affect.
4.2.2. Difficulties in tracking, registrations and graphical content creation.
4.2.3. Privacy Issues
4.3. Market Opportunities
4.3.1. Emerging use of mixed reality in medical education.
4.3.2. Increasing mixed reality in research projects in Europe.
CHAPTER 5 GLOBAL MIXED REALITY MARKET – BY COMPONENT
5.1. Hardware
5.1.1. Power Units
5.1.2. Semiconductor Components
5.1.3. Sensors
5.1.3.1. Magnetometer
5.1.3.2. Accelerometer
5.1.3.3. Gyroscope
5.1.3.4. Proximity Sensors
5.1.3.5. Others
5.2. Software
CHAPTER 6 GLOBAL MIXED REALITY MARKET – BY DEVICES
6.1 Computer display
6.2. Smartphone/Tablet PC
6.3. Head-up display
6.4. Head-mounted display (Wired/Wireless)
6.5. Personal Digital Assistant
6.6. Eyeglasses
6.7. CAVE
6.8. Others
CHAPTER 7 GLOBAL MIXED REALITY MARKET – BY TECHNOLOGY
7.1. Input devices
7.1.1. Buttons
7.1.2. Touchscreen
7.1.3. Others
7.2. Display
7.2.1. Visual
7.2.2. Audio or Sonic
7.2.3. Haptic
7.2.4. Others
7.3. Processor
CHAPTER 8 GLOBAL MIXED REALITY MARKET – BY END USER
8.1. Sports
8.2. Education
8.3. Aerospace & Defense
8.4. Archaeology & Tourism
8.5. Architecture & Construction
8.6. Industrial & Manufacturing
8.7. Gaming and Entertainment
8.8. Medical
8.9. Government
8.10. Retail
8.11. Others
CHAPTER 9 GLOBAL MIXED REALITY MARKET – BY GEOGRAPHY
9.1. Introduction
9.2. North America
9.2.1. U.S.
9.2.2. Canada
9.2.3. Mexico
9.2.4. Costa Rica
9.3. South America
9.3.1. Brazil
9.3.2. Argentina
9.3.3. Chile
9.3.4. Columbia
9.3.5. Others
9.4. Europe
9.4.1. U.K.
9.4.2. Germany
9.4.3. France
9.4.4. Italy
9.4.5. Spain
9.4.6. Russia
9.4.7. Netherlands
9.4.8. Switzerland
9.4.9. Poland
9.4.10. Others
9.5. Asia-Pacific
9.5.1. China
9.5.2. Japan
9.5.3. India
9.5.4. South Korea
9.5.5. Australia & New Zealand
9.5.6. Malaysia
9.5.7. Singapore
9.5.8. Others
9.6. Middle East & Africa
9.6.1. UAE
9.6.2. Saudi Arabia
9.6.3. Iran
9.6.4. Iraq
9.6.5. Qatar
9.6.6. South Africa
9.6.7. Algeria
9.6.8. Morocco
9.6.9. Nigeria
9.6.10. Egypt
9.6.11. Others
CHAPTER 10 GLOBAL MIXED REALITY MARKET – COMPANY PROFILES
10.1. Layar B.V.
10.2. Samsung Electronics Co., Ltd
10.3. Microsoft Corporation
10.4. Google, Inc.
10.5. Seiko Epson Corporation
10.6. EON Reality, Inc.
10.7. Magic Leap Inc.
10.8. Canon Technology Inc.
10.9. Intel Corporation
10.10. Infinity Augmented Reality, Inc.
10.11. Facebook, Inc.
10.12. Lumus Ltd.
10.13. HTC Corporation
10.14. Vuzix Corporation
10.15. Oculus VR LLC
CHAPTER 11 GLOBAL MIXED REALITY MARKET – COMPETITIVE LANDSCAPE
11.1. Market Share Analysis
11.2. Strategies adopted by top companies
11.3. Mergers, Acquisitions, Collaborations & Agreements
CHAPTER 12 MARKET INSIGHTS
12.1. Industry Experts Insights
12.2. Analysts Opinions
12.3. Investment Opportunities
CHAPTER 13 APPENDIX
13.1. List of Tables
13.2. List of Figures
- Competitive Analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors.
- Monitoring the external and internal factors which affect the market dynamics with the aid of PESTLE analysis.
- The Regional and Global Variety is taken care of in the report.
- Year on Year basis generation of revenue is studied.
- Porter's Five Forces analyze the intensity of competition in an industry and its profitability level.
- The overview and the sustainability of the market are analyzed through SWOT.
- DROC (Drivers, Restraints, Opportunities and Challenges) is recognized in the current market scenario and see how its effect on market dynamics.
- The segment-level analysis in terms of type and technology.
- The value chain analysis, value that's created and captured by a company is the profit margin.
- Value Created and Captured – Cost of Creating that Value = Margin
- An executive summary consists of the whole report and the outcome is been given in the report to have brief knowledge about the report.
- Basis on the depth of the study we approach using analytical tools
- Expertise investment opportunities are given after analyzing the market to give the organization and the individual to have perfect knowledge about the market.
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