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- Global Clickstream Analytics Market – Size, Outlook, Trends and Forecast (2023 – 2030)
The process of collecting aggregate data available and the path the visitor through a website is called clickstream analytics. The purpose of clickstream analytics is to operate at the server level and tracks the list of pages that served to the user. The e-commerce-based analysis uses clickstream data to determine the effectiveness of the site as a channel-to-market.
Global Clickstream Analytics Market Segments Size & Growth:
Global Clickstream analytics market is accounted for $0.75 billion in 2017 and estimated to grow at a CAGR of 15.96% during the forecast period of 2019-2025 to reach $2.45 billion by 2025. Rising penetration of advanced technologies in mobiles, increasing Ecommerce, growth in consumer data, the transition from traditional techniques to advanced methods, high need for customer satisfaction and reducing customer churn are the major factors contributing the growth to Clickstream analytics market. However, emerging open source solutions, rising data security issues, notifying requirements on business and real time click stream analytics are the factors that would restrain the growth of the market. Providing multi-channel marketing, existing predictive marketing and transformation to digital techniques are expected to boost demand for Clickstream analytics market.
Global Clickstream Analytics Market Segments Share:
Regarding component, emerging of advanced tools, data quality and integrating data volumes for enhancing productivity by organisations are expected to witness significant demand for software component over the forecast period. Based on deployment mode, clickstream analytics market is classified into the cloud, and on premises. By organisation size, clickstream analytics market is segmented into small and medium sized enterprises, large enterprises. From the segment of business application, click path optimisation is accounted as major share due to provides the capabilities of understanding organisations. In the end user segment, BFSI is dominating the market owing to the factors includes accessing a large volume of data, enhancing customer experience and analysing the decision making process.
By Geography, North America accounted for the major share in the global Clickstream analytics market as the region is having a high focus on innovation, rapid adoption of emerging technology and enhancing the core businesses. The Asia Pacific is expected to witness tremendous growth over the forecast period based on factors includes increasing adoption of ecommerce, rising government initiatives and penetration of smart technologies.
Global Clickstream Analytics Market Segments Trends:
- In August 2018, Oracle Corporation started a new startup to enable cloud innovation hail from different industry sectors.
- In June 2018, IBM Corporation launched block chain technology for digital media supply chain to provide transparency and build trust in the advertising
Global Clickstream Analytics Research Report:
An executive summary condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.
To have complete market analysis, industry value chain analysis, Porter’s Five Force Analysis, PESTLE, SWOT analysis, and Y-o-Y analysis were carried to understand the market more comprehensively.
Regional and global diversity is analysed with the major countries and the unions. Scrutinising the revenue generation on Year-On-Year
Identifying DROC in the current market and their impact in altering the market dynamics.
Competitive landscape analysis to identify the mergers and acquisitions which will have a comparative financial analysis with major competitors.
Expertise investment opportunities by an analyst to the individual and organisation to have a better foothold in the market.
The major key Clickstream analytics market leaders are:
- IBM Corporation
- Google LLC
- Adobe Systems, Inc.
- Microsoft Corporation
- SAP SE
Along with these companies, there were many other companies considered/cited in the report while analysing the global Clickstream analytics market size. These companies hold substantial share is owning to the nature of the industry whereas rest of the market shares are marginal chunks to regional and local level manufacturers. Other players have considerable presence owing to its robust brand image, geographical reach and strong customer base.
CHAPTER 1 INTRODUCTION
1.1. Market Definition
1.2. Executive Summary
1.3. The Scope of the Study
CHAPTER 2 RESEARCH METHODOLOGY
2.1. Secondary Research
2.2. Primary Research
2.3. Analytic Tools and Model
2.4. Economic Indicator
2.4.1 Base Year, Base Currency, Forecasting Period
2.5. Expert Validation
2.6. Study Timeline
CHAPTER 3 MARKET ANALYSIS
3.1. Industry Value Chain Analysis
3.2. Porter’s Five Force Analysis
3.2.1. Bargaining Power of Buyers
3.2.2. Bargaining Power of Suppliers
3.2.3. Threats of Substitutes
3.2.4. Threats of New Entrants
3.2.5. Degree of Competition
3.3. PESTLE Analysis
3.3.1. Political
3.3.2. Economical
3.3.3. Social
3.3.4. Technological
3.3.5. Legal
3.3.6. Environmental
3.4. SWOT Analysis
3.4.1. Strengths
3.4.2. Weakness
3.4.3. Opportunities
3.4.4. Threats
3.5. Y-O-Y Analysis
CHAPTER 4 MARKET DYNAMICS
4.1. Market Drivers
4.1.1. Rising penetration of advanced technologies in mobiles
4.1.2. Rising Ecommerce
4.1.3. Growth in consumer data
4.1.4. The transition from traditional techniques to advanced methods
4.2. Market Restraints & Challenges
4.2.1. Emerging open source solutions
4.2.2. Rising data security issues
4.2.3. Notifying requirements on business
4.2.4. Real time click stream analytics
4.3. Market Opportunities
4.3.1. Providing multi-channel marketing
4.3.2. Existing predictive marketing
4.3.3. Transformation to digital techniques
CHAPTER 5 GLOBAL CLICKSTREAM ANALYTICS MARKET – BY COMPONENT
5.1. Software
5.2. Services
5.2.1. Professional Services
5.2.1.1. Deployment and Integration
5.2.1.2. Support and Maintenance
5.2.1.3. Consulting Services
5.2.2. Managed Services
CHAPTER 6 GLOBAL CLICKSTREAM ANALYTICS MARKET – BY
ORGANISATION SIZE
6.1. Small and Medium Sized Enterprises
6.2. Large Enterprises
CHAPTER 7 GLOBAL CLICKSTREAM ANALYTICS MARKET – BY DEPLOYMENT
MODE
7.1. On Premises
7.2. Cloud
CHAPTER 8 GLOBAL CLICKSTREAM ANALYTICS MARKET – BY BUSINESS
APPLICATION
8.1. Click Path Optimization
8.2. Customer Analysis
8.3. Website/Application Optimization
8.4. Basket Analysis and Personalization
8.5. Traffic Analysis
8.6. Others
CHAPTER 9 GLOBAL CLICKSTREAM ANALYTICS MARKET – BY END USERS
9.1. Retail and Ecommerce
9.2. Media and Entertainment
9.3. Telecommunications and IT
9.4. Travel and Hospitality
9.5. Banking, Financial Services and Insurance (BFSI)
9.6. Transportation and Logistics
9.7. Government
9.8. Energy and Utilities
9.9. Others
CHAPTER 10 GLOBAL CLICKSTREAM ANALYTICS MARKET – BY GEOGRAPHY
10.1. Introduction
10.2. North America
10.2.1. U.S.
10.2.2. Canada
10.2.3. Mexico
10.2.4. Costa Rica
10.3. South America
10.3.1. Brazil
10.3.2. Argentina
10.3.3. Chile
10.3.4. Columbia
10.3.5. Others
10.4. Europe
10.4.1. U.K.
10.4.2. Germany
10.4.3. France
10.4.4. Italy
10.4.5. Spain
10.4.6. Russia
10.4.7. Netherlands
10.4.8. Switzerland
10.4.9. Poland
10.4.10. Others
10.5. Asia Pacific
10.5.1. China
10.5.2. Japan
10.5.3. India
10.5.4. South Korea
10.5.5. Australia & New Zealand
10.5.6. Malaysia
10.5.7. Singapore
10.5.8. Others
10.6. Middle East & Africa
10.6.1. UAE
10.6.2. Saudi Arabia
10.6.3. Iran
10.6.4. Iraq
10.6.5. Qatar
10.6.6. South Africa
10.6.7. Algeria
10.6.8. Morocco
10.6.9. Nigeria
10.6.10. Egypt
10.6.11. Others
CHAPTER 11 GLOBAL CLICKSTREAM ANALYTICS MARKET – COMPANY
PROFILES
11.1. Google LLC
11.2. Adobe Systems, Inc.
11.3. IBM Corporation
11.4. Microsoft Corporation
11.5. AT Internet LTD
11.6. Oracle Corporation
11.7. SAP SE
11.8. Hewlett Packard Enterprise Company
11.9. Connexity, Inc.
11.10. Jumpshot, Inc.
11.11. Splunk Inc.
11.12. Talend, Inc.
11.13. Verto Analytics, Inc.
11.14. Webtrends Inc.
11.15. Vlocity Inc.
CHAPTER 12 GLOBAL CLICKSTREAM ANALYTICS MARKET – COMPETITIVE
LANDSCAPE
12.1. Market Share Analysis
12.2. Strategies adopted by top companies
12.3. Mergers, Acquisitions, Collaborations & Agreements
CHAPTER 13 MARKET INSIGHTS
13.1. Industry Experts Insights
13.2. Analysts Opinions
13.3. Investment Opportunities
CHAPTER 14 APPENDIX
14.1. List of Tables
14.2. List of Figures
- Competitive Analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors.
- Monitoring the external and internal factors which affect the market dynamics with the aid of PESTLE analysis.
- The Regional and Global Variety is taken care of in the report.
- Year on Year basis generation of revenue is studied.
- Porter's Five Forces analyze the intensity of competition in an industry and its profitability level.
- The overview and the sustainability of the market are analyzed through SWOT.
- DROC (Drivers, Restraints, Opportunities and Challenges) is recognized in the current market scenario and see how its effect on market dynamics.
- The segment-level analysis in terms of type and technology.
- The value chain analysis, value that's created and captured by a company is the profit margin.
- Value Created and Captured – Cost of Creating that Value = Margin
- An executive summary consists of the whole report and the outcome is been given in the report to have brief knowledge about the report.
- Basis on the depth of the study we approach using analytical tools
- Expertise investment opportunities are given after analyzing the market to give the organization and the individual to have perfect knowledge about the market.
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Additional information
| Report Type | Extensive Report, Miniature report, Snapshot Report |
|---|---|
| Licence | Single User License, Team License, Corporate License |
The process of collecting aggregate data available and the path the visitor through a website is called clickstream analytics. The purpose of clickstream analytics is to operate at the server level and tracks the list of pages that served to the user. The e-commerce-based analysis uses clickstream data to determine the effectiveness of the site as a channel-to-market.
Global Clickstream Analytics Market Segments Size & Growth:
Global Clickstream analytics market is accounted for $0.75 billion in 2017 and estimated to grow at a CAGR of 15.96% during the forecast period of 2019-2025 to reach $2.45 billion by 2025. Rising penetration of advanced technologies in mobiles, increasing Ecommerce, growth in consumer data, the transition from traditional techniques to advanced methods, high need for customer satisfaction and reducing customer churn are the major factors contributing the growth to Clickstream analytics market. However, emerging open source solutions, rising data security issues, notifying requirements on business and real time click stream analytics are the factors that would restrain the growth of the market. Providing multi-channel marketing, existing predictive marketing and transformation to digital techniques are expected to boost demand for Clickstream analytics market.
Global Clickstream Analytics Market Segments Share:
Regarding component, emerging of advanced tools, data quality and integrating data volumes for enhancing productivity by organisations are expected to witness significant demand for software component over the forecast period. Based on deployment mode, clickstream analytics market is classified into the cloud, and on premises. By organisation size, clickstream analytics market is segmented into small and medium sized enterprises, large enterprises. From the segment of business application, click path optimisation is accounted as major share due to provides the capabilities of understanding organisations. In the end user segment, BFSI is dominating the market owing to the factors includes accessing a large volume of data, enhancing customer experience and analysing the decision making process.
By Geography, North America accounted for the major share in the global Clickstream analytics market as the region is having a high focus on innovation, rapid adoption of emerging technology and enhancing the core businesses. The Asia Pacific is expected to witness tremendous growth over the forecast period based on factors includes increasing adoption of ecommerce, rising government initiatives and penetration of smart technologies.
Global Clickstream Analytics Market Segments Trends:
- In August 2018, Oracle Corporation started a new startup to enable cloud innovation hail from different industry sectors.
- In June 2018, IBM Corporation launched block chain technology for digital media supply chain to provide transparency and build trust in the advertising
Global Clickstream Analytics Research Report:
An executive summary condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.
To have complete market analysis, industry value chain analysis, Porter’s Five Force Analysis, PESTLE, SWOT analysis, and Y-o-Y analysis were carried to understand the market more comprehensively.
Regional and global diversity is analysed with the major countries and the unions. Scrutinising the revenue generation on Year-On-Year
Identifying DROC in the current market and their impact in altering the market dynamics.
Competitive landscape analysis to identify the mergers and acquisitions which will have a comparative financial analysis with major competitors.
Expertise investment opportunities by an analyst to the individual and organisation to have a better foothold in the market.
The major key Clickstream analytics market leaders are:
- IBM Corporation
- Google LLC
- Adobe Systems, Inc.
- Microsoft Corporation
- SAP SE
Along with these companies, there were many other companies considered/cited in the report while analysing the global Clickstream analytics market size. These companies hold substantial share is owning to the nature of the industry whereas rest of the market shares are marginal chunks to regional and local level manufacturers. Other players have considerable presence owing to its robust brand image, geographical reach and strong customer base.
CHAPTER 1 INTRODUCTION
1.1. Market Definition
1.2. Executive Summary
1.3. The Scope of the Study
CHAPTER 2 RESEARCH METHODOLOGY
2.1. Secondary Research
2.2. Primary Research
2.3. Analytic Tools and Model
2.4. Economic Indicator
2.4.1 Base Year, Base Currency, Forecasting Period
2.5. Expert Validation
2.6. Study Timeline
CHAPTER 3 MARKET ANALYSIS
3.1. Industry Value Chain Analysis
3.2. Porter’s Five Force Analysis
3.2.1. Bargaining Power of Buyers
3.2.2. Bargaining Power of Suppliers
3.2.3. Threats of Substitutes
3.2.4. Threats of New Entrants
3.2.5. Degree of Competition
3.3. PESTLE Analysis
3.3.1. Political
3.3.2. Economical
3.3.3. Social
3.3.4. Technological
3.3.5. Legal
3.3.6. Environmental
3.4. SWOT Analysis
3.4.1. Strengths
3.4.2. Weakness
3.4.3. Opportunities
3.4.4. Threats
3.5. Y-O-Y Analysis
CHAPTER 4 MARKET DYNAMICS
4.1. Market Drivers
4.1.1. Rising penetration of advanced technologies in mobiles
4.1.2. Rising Ecommerce
4.1.3. Growth in consumer data
4.1.4. The transition from traditional techniques to advanced methods
4.2. Market Restraints & Challenges
4.2.1. Emerging open source solutions
4.2.2. Rising data security issues
4.2.3. Notifying requirements on business
4.2.4. Real time click stream analytics
4.3. Market Opportunities
4.3.1. Providing multi-channel marketing
4.3.2. Existing predictive marketing
4.3.3. Transformation to digital techniques
CHAPTER 5 GLOBAL CLICKSTREAM ANALYTICS MARKET – BY COMPONENT
5.1. Software
5.2. Services
5.2.1. Professional Services
5.2.1.1. Deployment and Integration
5.2.1.2. Support and Maintenance
5.2.1.3. Consulting Services
5.2.2. Managed Services
CHAPTER 6 GLOBAL CLICKSTREAM ANALYTICS MARKET – BY
ORGANISATION SIZE
6.1. Small and Medium Sized Enterprises
6.2. Large Enterprises
CHAPTER 7 GLOBAL CLICKSTREAM ANALYTICS MARKET – BY DEPLOYMENT
MODE
7.1. On Premises
7.2. Cloud
CHAPTER 8 GLOBAL CLICKSTREAM ANALYTICS MARKET – BY BUSINESS
APPLICATION
8.1. Click Path Optimization
8.2. Customer Analysis
8.3. Website/Application Optimization
8.4. Basket Analysis and Personalization
8.5. Traffic Analysis
8.6. Others
CHAPTER 9 GLOBAL CLICKSTREAM ANALYTICS MARKET – BY END USERS
9.1. Retail and Ecommerce
9.2. Media and Entertainment
9.3. Telecommunications and IT
9.4. Travel and Hospitality
9.5. Banking, Financial Services and Insurance (BFSI)
9.6. Transportation and Logistics
9.7. Government
9.8. Energy and Utilities
9.9. Others
CHAPTER 10 GLOBAL CLICKSTREAM ANALYTICS MARKET – BY GEOGRAPHY
10.1. Introduction
10.2. North America
10.2.1. U.S.
10.2.2. Canada
10.2.3. Mexico
10.2.4. Costa Rica
10.3. South America
10.3.1. Brazil
10.3.2. Argentina
10.3.3. Chile
10.3.4. Columbia
10.3.5. Others
10.4. Europe
10.4.1. U.K.
10.4.2. Germany
10.4.3. France
10.4.4. Italy
10.4.5. Spain
10.4.6. Russia
10.4.7. Netherlands
10.4.8. Switzerland
10.4.9. Poland
10.4.10. Others
10.5. Asia Pacific
10.5.1. China
10.5.2. Japan
10.5.3. India
10.5.4. South Korea
10.5.5. Australia & New Zealand
10.5.6. Malaysia
10.5.7. Singapore
10.5.8. Others
10.6. Middle East & Africa
10.6.1. UAE
10.6.2. Saudi Arabia
10.6.3. Iran
10.6.4. Iraq
10.6.5. Qatar
10.6.6. South Africa
10.6.7. Algeria
10.6.8. Morocco
10.6.9. Nigeria
10.6.10. Egypt
10.6.11. Others
CHAPTER 11 GLOBAL CLICKSTREAM ANALYTICS MARKET – COMPANY
PROFILES
11.1. Google LLC
11.2. Adobe Systems, Inc.
11.3. IBM Corporation
11.4. Microsoft Corporation
11.5. AT Internet LTD
11.6. Oracle Corporation
11.7. SAP SE
11.8. Hewlett Packard Enterprise Company
11.9. Connexity, Inc.
11.10. Jumpshot, Inc.
11.11. Splunk Inc.
11.12. Talend, Inc.
11.13. Verto Analytics, Inc.
11.14. Webtrends Inc.
11.15. Vlocity Inc.
CHAPTER 12 GLOBAL CLICKSTREAM ANALYTICS MARKET – COMPETITIVE
LANDSCAPE
12.1. Market Share Analysis
12.2. Strategies adopted by top companies
12.3. Mergers, Acquisitions, Collaborations & Agreements
CHAPTER 13 MARKET INSIGHTS
13.1. Industry Experts Insights
13.2. Analysts Opinions
13.3. Investment Opportunities
CHAPTER 14 APPENDIX
14.1. List of Tables
14.2. List of Figures
- Competitive Analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors.
- Monitoring the external and internal factors which affect the market dynamics with the aid of PESTLE analysis.
- The Regional and Global Variety is taken care of in the report.
- Year on Year basis generation of revenue is studied.
- Porter's Five Forces analyze the intensity of competition in an industry and its profitability level.
- The overview and the sustainability of the market are analyzed through SWOT.
- DROC (Drivers, Restraints, Opportunities and Challenges) is recognized in the current market scenario and see how its effect on market dynamics.
- The segment-level analysis in terms of type and technology.
- The value chain analysis, value that's created and captured by a company is the profit margin.
- Value Created and Captured – Cost of Creating that Value = Margin
- An executive summary consists of the whole report and the outcome is been given in the report to have brief knowledge about the report.
- Basis on the depth of the study we approach using analytical tools
- Expertise investment opportunities are given after analyzing the market to give the organization and the individual to have perfect knowledge about the market.
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