The process of collecting aggregate data available and the path the visitor through a website is called clickstream analytics. The purpose of clickstream analytics is to operate at the server level and tracks the list of pages that served to the user. The e-commerce-based analysis uses clickstream data to determine the effectiveness of the site as a channel-to-market.

Global Clickstream Analytics Market Segments Size & Growth:

Global Clickstream analytics market is accounted for $0.75 billion in 2017 and estimated to grow at a CAGR of 15.96% during the forecast period of 2019-2025 to reach $2.45 billion by 2025. Rising penetration of advanced technologies in mobiles, increasing Ecommerce, growth in consumer data, the transition from traditional techniques to advanced methods, high need for customer satisfaction and reducing customer churn are the major factors contributing the growth to Clickstream analytics market. However, emerging open source solutions, rising data security issues, notifying requirements on business and real time click stream analytics are the factors that would restrain the growth of the market. Providing multi-channel marketing, existing predictive marketing and transformation to digital techniques are expected to boost demand for Clickstream analytics market.

Global Clickstream Analytics Market Segments Share:

Regarding component, emerging of advanced tools, data quality and integrating data volumes for enhancing productivity by organisations are expected to witness significant demand for software component over the forecast period. Based on deployment mode, clickstream analytics market is classified into the cloud, and on premises. By organisation size, clickstream analytics market is segmented into small and medium sized enterprises, large enterprises. From the segment of business application, click path optimisation is accounted as major share due to provides the capabilities of understanding organisations. In the end user segment, BFSI is dominating the market owing to the factors includes accessing a large volume of data, enhancing customer experience and analysing the decision making process.

By Geography, North America accounted for the major share in the global Clickstream analytics market as the region is having a high focus on innovation, rapid adoption of emerging technology and enhancing the core businesses. The Asia Pacific is expected to witness tremendous growth over the forecast period based on factors includes increasing adoption of ecommerce, rising government initiatives and penetration of smart technologies.

Global Clickstream Analytics Market Segments Trends:

• In August 2018, Oracle Corporation started a new startup to enable cloud innovation hail from different industry sectors.
• In June 2018, IBM Corporation launched block chain technology for digital media supply chain to provide transparency and build trust in the advertising

Global Clickstream Analytics Research Report:

An executive summary condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.

To have complete market analysis, industry value chain analysis, Porter’s Five Force Analysis, PESTLE, SWOT analysis, and Y-o-Y analysis were carried to understand the market more comprehensively.

Regional and global diversity is analysed with the major countries and the unions. Scrutinising the revenue generation on Year-On-Year

Identifying DROC in the current market and their impact in altering the market dynamics.

Competitive landscape analysis to identify the mergers and acquisitions which will have a comparative financial analysis with major competitors.

Expertise investment opportunities by an analyst to the individual and organisation to have a better foothold in the market.

The major key Clickstream analytics market leaders are:

• IBM Corporation
• Google LLC
• Adobe Systems, Inc.
• Microsoft Corporation
• SAP SE

Along with these companies, there were many other companies considered/cited in the report while analysing the global Clickstream analytics market size. These companies hold substantial share is owning to the nature of the industry whereas rest of the market shares are marginal chunks to regional and local level manufacturers. Other players have considerable presence owing to its robust brand image, geographical reach and strong customer base.