Business analytics is defined as generating gain in their businesses with the combination of technologies, skills, applications and processes. Global business analytics market size was valued at $54.99 billion in 2017 and is estimated to reach $121.79 billion by 2025 with the CAGR of 10.45% during 2019-2025. The factors that are driving the market growth are developments in business environment, rising emphasis on gaining insights into customer behaviour, high volume of data, increasing trend of big data, growing demand for analytics by the organisation, rising agile and adaptable platform, inherent cloud benefits of scalability & flexibility and increasing collaborations with enterprises. However, high cost for execution, not willing to adopt business analytics, incompatibility between tools having cross-organisational capabilities, lack of skilled labour, inability to find a suitable tool to meet organisation need, analysing & reporting multiple systems and security issues are hindering the market growth. Rising penetration of cloud-based technology, increasing demand for mobile business analytics market, rise of SMAC, promoting a hybrid model for deployment and data democratisation driving adoption of self-service business intelligence are the future drivers expected to enhance the market growth.

Research Study Objectives:

• Define, estimate, and forecast the business analytics market statistics by software, service, deployment mode, organisation size, end users and regions concerning the individual growth drivers, market trends and their contribution toward the business analytics market growth.
• Provides comprehensive information regarding the key factors influencing the market growth (drivers, restraints & challenges, and opportunities)
• Estimate & forecast the market size of all the segments concerning geographies including North America, Europe, Asia Pacific (APAC), South America and the Middle East and Africa (MEA).
• Recent competitive developments including M&A (mergers and acquisitions), partnerships, and product innovations are provided in the business analytics market analysis report.
• Analysis and conclusions on the future business analytics market outlook.

Top-down and bottom-up approaches are used to validate the business analytics market size and are used to estimate the size of other dependent submarkets. Key players in the market are identified through various secondary sources; databases including Bloomberg Businessweek, Hoovers, Factiva, journals and associations and the market revenues are estimated and are thoroughly validated through primary and secondary research. Secondary research involves the study of annual and financial reports of top players in the market, whereas primary research includes extensive interviews with the KoL’s such as CEOs, directors, board members, VP’s, sales managers, engineers, marketing executives, technicians, account managers, investors, strategic decision makers and others. The business analytics market shares and breakdowns are determined using secondary sources and are verified by the primary sources. All possible parameters/factors that are affecting the business analytics market demand are covered in the research study are verified through primary research, analysed and interpreted to get the final qualitative and quantitative data. This data is collected and added with detailed analysis from Envision Inteligence and presented in this report.

The scope of the Report

The business analytics market segmentation is as follows:

By Software

• Location Intelligence
• Data Warehousing Platform
• Multi-Channel Payment and Value-Added Services
• Enterprise Performance Management
• Query Reporting and Analysis Tools
• Advanced and Predictive Analytics
• Corporate Performance Management Tools
• Other Software

By Services

• Managed Services
• Professional Services

By Deployment Mode

• Cloud
  • Private Cloud
  • Hybrid Cloud
  • Public Cloud
• On-Premises

By Organisation Size

• Small and Medium Enterprises
• Large Enterprises

By End Users

• Banking, Finacial Service, Insurance (BFSI)
• Government
• Telecommunications and IT
• Healthcare
• Media and Entertainment
• Retail
• Energy and Power
• Education
• Manufacturing
• Others

Geographical Analysis:

Business analytics market is segmented by geography into North America, South America, Europe, APAC and Middle East & Africa. U.S., Canada, Mexico and Costa Rica are analysed under North American region which is usually turning as the hotspot in the market. The South American region is further segregated into Brazil, Argentina, Chile, Columbia and some other emerging economies. In Europe, the market is extensively examined by covering U.K., Germany, France, Italy, Spain, Netherlands, Poland, Switzerland and some other promising economies. APAC is further categorised by countries into China, India, Japan, South Korea, Australia & New Zealand, Malaysia, Singapore and many other emerging nations. In the Middle East & African region, Saudi Arabia, UAE, Iran, Iraq, Qatar, South Africa, Algeria, Morocco, Nigeria and so on countries are evaluated to understand the market growth lucidly.

Customisation Options:

With the given research report, Envision Inteligence offers customisations as per the client’s specific requirements. The following customisation options offered for the business analytics market include:

• Scope Revision
• Geographic Analysis
• Company Profiles
• Historical Data & Forecasting
• Key Contact Persons in companies

Global Business Analytics Market Research Report Includes:

• An executive summary condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.
• To have a complete market analysis through industry value chain analysis, Porter’s Five Force Model, PESTLE, SWOT analysis, and Y-o-Y analysis.
• Regional and global diversity is analysed with the major countries and the unions. Scrutinising the revenue generation on Year-On-Year
• Identifying DROC in the current market and their impact on altering market dynamics.
• Competitive landscape analysis to identify the merger and acquisition which will have a comparative financial study with significant competitors.
• Expertise investment opportunities by an analyst to the individual and organisation to have a better foothold in the market.
• Identify the latest developments, market shares and strategies that are employed by the significant business analytics, such as
  • IBM Corporation
  • Microsoft Corporation
  • Oracle Corporation
  • SAP SE
  • Google LLC

Along with these companies, many other companies are considered in the report while analysing the global business analytics market competitive strategies and environment. These companies held substantial share-owning to the nature of the industry whereas, the rest of the market shares are marginal chunks to regional and local level manufacturers. Other players also have considerable presence owing to its robust brand image, geographical reach and stable customer base.