Envision Report

Published March 13, 2018

Europe Interactive Display Market – Size, Outlook, Trends, and Forecasts (2018 – 2024)

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Interactive displays normally refer to the products and services on digital computer-based systems which respond to the user’s actions by presenting content such as text, moving image, animation, video, audio, and video games.

Europe Interactive Display Market Segments Size & Growth:

Europe interactive display market size is projected to reach approximately $XX billion by the end of 2024 with a CAGR of close to XX% from $XX billion in 2017 during the forecast timeline 2018-2024. Key parameters promoting the market growth include Roi assurance from interactive display products, enhanced customer experience due to dynamic nature of interactive displays, decreasing prices and increasing panel size with high resolution, increasing adoption of interactive displays in the retail sector, and increased customer engagement with Hd displays. However, less implementation of interactive whiteboards (IWBS) in the education sector, and high costs are thereby hindering the growth of the market. Various opportunities for interactive display market include increasing trend for using interactive displays in trade shows and events and growth opportunities in healthcare and entertainment applications.

Europe Interactive Display Market Segments Share:

Europe interactive display market is categorised into product type which comprises interactive whiteboard, interactive kiosk, an interactive table, interactive video wall, interactive flat panel, an interactive monitor. Among them, interactive flat panel segment holds the highest growth rate in the market as it helps the students to understand the classroom content in an easy way. The older versions of interactive whiteboards are getting replaced with the interactive flat-panel displays as it offers more advanced feature than interactive whiteboards. By panel dimension, the market is segmented into 17″-32″, 32″-65″, and above 65″. By technology, the market is segmented into liquid crystal display (LCD), and light-emitting diode (LED). By application, the market is segmented into virtual reality, augmented reality, gaming, deployment type 3, robotics, advertising and digital signage, document management, and others. By end-users, the market is segmented into retail, hospitality, industrial, healthcare, government and corporate, transportation, education, entertainment, and others. Among them, Education segment is projected to hold the largest share in the market due to high demand for interactive flat panel displays and interactive whiteboards from educational institutes is one of the major factors driving the growth of the education segment. The healthcare segment is expected to account for the highest growth rate during the forecast period as interactive displays are used in hospital premises as a wayfinding tool for the visitors.

By Geography, UK and Germany are projected to hold the largest share in the market because of large-scale adoption of interactive display is being witnessed in the region’s corporate, government, and education sectors. France is expected to hold the highest CAGR, to become the second largest market for interactive display by 2024.

Europe Interactive Display Market Trends:

  • Increasing growth of flexible/curveable LED displays, such as the PixelFLEX TrueFLEX, an extremely high-resolution, flexible rubber substrate LED product that can create compound curves, and quickly and securely attaches via magnets to virtually any surface, allowing for a unique no-fan, no-noise design guaranteed to attract attention.
  • Merging of the digital and physical worlds through the deployment of the FLEXLite NXG displays, curved and flexible displays like TrueFLEX, and the LumiFLEX interactive LED floor, there will be the potential for even more creative engagements by both viewers and creators.

Europe Interactive Display Market Research Report:

An executive summary condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.

To have complete market analysis, industry value chain analysis, Porter’s Five Force Analysis, PESTLE, SWOT analysis, and Y-o-Y analysis were carried to understand the market more comprehensively.

Regional and Global diversity is analysed with the major countries and the unions. Scrutinizing the revenue generation on Year-On-Year

Identifying DROC in the current market and their impact in altering the market dynamics.

Competitive landscape analysis to identify the mergers and acquisitions which will have a comparative financial analysis with major competitors.

Expertise investment opportunities by an analyst to the individual and organisation to have a better foothold in the market.

The major market players, such as

  • NEC Display Solutions Ltd.
  • ELO Touch Solutions, Inc.
  • Samsung Display Co., Ltd.
  • Panasonic Corporation
  • Planar Systems, Inc.

Along with these companies, there were many other companies considered/cited in the report while analysing the Europe interactive display market. These companies hold substantial share-owning to the nature of the industry whereas rest of the market shares are marginal chunks to regional and local level manufacturers. Other players have considerable presence owing to its robust brand image, geographical reach and strong customer base.

Chapter 1 Introduction

1.1 Executive Summary

1.2 Market Definition

1.3 Scope of the Study

Chapter 2 Research Methodology

2.1 Secondary Research

2.2 Primary Research

2.3 Analytic Tools and Model

2.4 Economic Indicator

2.4.1 Base Year, Base Currency, Forecasting Period

2.5 Expert Validation

2.6 Study Timeline

Chapter 3 Market Analysis

3.1 Industry Value Chain Analysis

3.2Porter’s Five Force Analysis

3.2.1 Bargaining Power of Buyers

3.2.2 Bargaining Power of Suppliers

3.2.3 Threats of Substitutes

3.2.4 Threats of New Entrants

3.2.5 Industry Rivalry

3.3 PESTLE Analysis

3.3.1 Political

3.3.2 Economical

3.3.3 Social

3.3.4 Technological

3.3.5 Legal

3.3.6 Environmental

3.4 SWOT Analysis

3.4.1 Strengths

3.4.2 Weakness

3.4.3 Opportunities

3.4.4 Threats

3.5 Y-O-Y Analyses

Chapter 4 Market Dynamics

4.1. Drivers

4.1.1 Roi assurance from interactive display products

4.1.2 Enhanced customer experience due to dynamic nature of interactive displays

4.1.3 Decreasing prices and increasing panel size with high resolution

4.1.4 Increasing adoption of interactive displays in the retail sector

4.1.5 Increased customer engagement with Hd displays

4.2 Restraints

4.2.1 Less implementation of interactive whiteboards (IWBS) in the education sector

4.2.2 High costs

4.3 Opportunities

4.3.1 Increasing trend for using interactive displays in trade shows and events

4.3.2 Growth opportunities in healthcare and entertainment applications

4.4 Challenges

4.4.1 Lack of skilled programmers

4.4.2 Producing equipment suitable for all weathers in outdoor applications

Chapter 5 Europe Interactive Display Market– By Product Type

5.1 Interactive whiteboard

5.2 Interactive kiosk

5.3 Interactive table

5.4 Interactive video wall

5.5 Interactive flat panel

5.6 Interactive monitor

Chapter 6 Europe Interactive Display Market– By Panel Dimension

6.1 17″ -32″

6.2 32″-65″

6.3 Above 65″

Chapter 7 Europe Interactive Display Market– By Technology

7.1 Liquid crystal display (LCD)

7.2 Light-emitting diode (LED)

7.2.1 Full array

7.2.2 Edge-lit

7.2.3 Direct-lit

Chapter 8 Europe Interactive Display Market– By Application

8.1 Virtual reality

8.2 Augmented reality

8.3 Gaming

8.4 Deployment type 3

8.5 Robotics

8.6 Advertising and digital signage

8.7 Document management

8.8 Others

Chapter 9 Europe Interactive Display Market– By End-Users

9.1 Retail

9.2 Hospitality

9.3 Industrial

9.4 Healthcare

9.5 Government and corporate

9.6 Transportation

9.7 Education

9.8 Entertainment

9.9 Others

Chapter 10 Europe Interactive Display Market- By Geography

10.1 Introduction

10.2 U.K.

10.3 Germany

10.4 France

10.5 Italy

10.6 Spain

10.7 Rest of Europe

Chapter 11 Europe Interactive Display Market- Company Profiles

11.1 NEC Display Solutions Ltd.

11.2 ELO Touch Solutions, Inc.

11.3 Samsung Display Co., Ltd.

11.4 Panasonic Corporation

11.5 Planar Systems, Inc.

11.6 LG Display Co., Ltd.

11.7 Crystal Display Systems Ltd.

11.8 Horizon Display

11.9 Gesturetek, Inc.

11.10 Interactive Touchscreen Solutions, Inc.

11.11 Baanto International Ltd.

11.12 Intuilab SA

11.13 BenQ Corp.

11.14 Sharp Corp.

11.15 Hitachi Ltd.

Chapter 12 Europe Interactive Display Market- Competitive Landscape

12.1. Market Share Analysis

12.2. Strategies Adopted by top companies

12.3. Mergers, Acquisitions, Collaborations & Agreements

Chapter 13 Market Insights

13.1. Industry Experts Insights

13.2. Analysts Opinions

13.3. Investment Opportunities

Chapter 14 Appendix

14.1 List of Tables

14.2 List of Figures








  • Competitive Analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors.
  • Monitoring the external and internal factors which affect the market dynamics with the aid of PESTLE analysis.
  • The Regional and Global Variety is taken care of in the report.
  • Year on Year basis generation of revenue is studied.
  • Porter's Five Forces analyze the intensity of competition in an industry and its profitability level.
  • The overview and the sustainability of the market are analyzed through SWOT.
  • DROC is recognized in the current market scenario and see how its effect on market dynamics.
  • The segment-level analysis in terms of type and technology.
  • The value chain analysis, value that's created and captured by a company is the profit margin.Value
  • Created and Captured – Cost of Creating that Value = Margin
  • An executive summary consists of the whole report and the outcome is been given in the report to have brief knowledge about the report.
  • Basis on the depth of the study we approach using analytical tools
  • Expertise investment opportunities are given after analyzing the market to give the organization and the individual to have perfect knowledge about the market.


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