Envision Report

Published April 10, 2018

Europe Beverage Packaging Market – Size, Outlook, Trends, and Forecasts (2018 – 2024)

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Preparation of the product for proper storage and transportation is known as packaging. Beverage packaging will control the oxygen transmission to preserve the freshness, especially for juices. Beverage cans have high definition printable surface area which enables brands to represent complex designs, strong and bold colours directly on the beverage cans. These beverages are valued for their convenience, and these are an ideal fit for active lifestyles without the risk of accidental breakage. The benefits of beverage packaging include convenience, portability, sustainability, product protection, durable and others.

Europe Beverage Packaging Market Size & Growth:

The Europe Beverage Packaging Market size is estimated to reach approximately $ XX Billion by the end of 2024 with a CAGR close to X% from $XX Billion in 2018 during the forecast period of 2018-2024. The Key factors that drive the growth of the market include increasing awareness regarding nutrition and health-promoting beverages, growing demand for extended shelf-life products, rising beverage consumption rates in emerging economies, increasing demand for convenience products and others. Significant restraints for the beverage packaging market include stringent government regulations towards plastic re-usage coupled with sluggish demand for beverages due to its cost-effectiveness.

Increasing awareness among the individuals regarding nutrition & consumption of health-promoting beverages coupled with growing importance for extended shelf life packaging products to reduce the storage costs is expected to drive the market growth of beverage packaging. Growing concerns towards the recyclability of disposed of beverage containers have been driving the trend towards usage of sustainable materials in beverage packaging.

Europe Beverage Packaging Market Share:

The Europe Beverage Packaging Market was divided on the basis of various parameters. On the basis of the material, they are divided into glass, plastic, metal, paperboard, and others. Among these Plastic segment is estimated to have fastest market growth because it protects our products from oxidation and also provides extended shelf-life to the product. The glass segment is expected to have the most significant market share attributed to its barrier properties which helps in preventing the entry of oxygen and water vapor into the beverage components. As the glass components don’t allow any chemical interactions and ensure that the products inside the container don’t degenerate. It is a verified packaging option which provides the environmental friendliness and sterility. On the basis of the type, the beverage packaging market was segmented into a plastic bottle, beverage can, liquid carton, pouches, and others. Among these Liquid Cartons, the segment is projected to have the largest market share owing to growing need for safe transportation of beverage products for longer distances.

On the basis of the application, they are divided into alcoholic beverages, non-alcoholic beverages, dairy beverages and others. As the alcoholic beverages segment is again categorized into beer, wines, spirits, whiskey, rum, vodka, and others. Among them, Non-Carbonated Soft drinks segment has the largest market share owing to growing health consciousness among the individuals and increasing demand for low-calorie and low-sugar drinks. On the basis of the geography, Germany is estimated to have largest market share owing to rapidly growing beverage consumption rates coupled with rising disposable incomes in that region.

Europe Beverage Packaging Market Trends:

  • Liquid-Box launches new liquid packaging filler which delivers bag-in-box packaging with more efficient and sustainable packaging format.
  • Sonoco introduces flexible peel membrane a new closure option for cans that delivers improved cut finger protection with the more natural look and feel than all-foil possibilities.
  • Dai Nippon Printing Co., LTD, and SIG have signed a joint venture agreement which will bring new value to the carton packaging and filling technologies.

Europe Beverage Packaging Market Research Reports:

An executive summary condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.

To have complete market analysis through industry value chain analysisPorter’s fivePESTLESWOT analysis, and Y-o-Y analysis.

Regional and Global Diversity is analysed with the major countries and the unions. Scrutinizing the revenue generation on YearOnYear

Identifying DROC in the current market and their impact in altering the market dynamics.

Competitive landscape analysis to identify the merger and acquisition which will have a comparative financial analysis with major competitors.

Expertise investment opportunities by an analyst to the individual and organisation to have a better foothold in the market.

Identify the latest developments, market shares and strategies that are employed by the major market players, such as

  • Amcor Limited
  • Crown Holdings, INC
  • Ball Corporation
  • Mondi Group
  • Owens Illinois, INC
  • Westrock Company
  • Ardagh Group
  • Brown-Forman Corporation

Along with these companies, there were many other companies considered/cited in the report while analyzing the Europe Beverage Packaging market. These companies hold substantial share-owning to the nature of the industry whereas rest of the market shares are marginal chunks to regional and local level manufacturers. Other players have considerable presence owing to its robust brand image, geographical reach and strong customer base.


Chapter 1 Introduction

1.1 Executive Summary

1.2 Market Definition

1.3 Scope of the Study

Chapter 2 Research Methodology

2.1 Secondary Research

2.2 Primary Research

2.3 Analytic Tools and Model

2.4 Economic Indicator

2.4.1 Base Year, Base Currency, Forecasting Period

2.5 Expert Validation

2.6 Study Timeline

Chapter 3 Market Analysis

3.1 Industry Value Chain Analysis

3.2Porter’s Five Force Analysis

3.2.1 Bargaining Power of Buyers

3.2.2 Bargaining Power of Suppliers

3.2.3 Threats of Substitutes

3.2.4 Threats of New Entrants

3.2.5 Industry Rivalry

3.3 PESTLE Analysis

3.3.1 Political

3.3.2 Economical

3.3.3 Social

3.3.4 Technological

3.3.5 Legal

3.3.6 Environmental

3.4 SWOT Analysis

3.4.1 Strengths

3.4.2 Weakness

3.4.3 Opportunities

3.4.4 Threats

3.5 Y-O-Y Analyses

Chapter 4 Market Dynamics

4.1. Drivers

4.1.1 Increasing awareness regarding nutrition and health-promoting beverages.

4.1.2 Growing demand for long shelf-life products.

4.1.3 Rising beverage consumption rates in emerging economies.

4.1.4 Growing demand for convenience products.

4.2 Restraints

4.2.1 Stringent environmental regulations towards plastic re-usage

4.2.2 Sluggish demand for beverages due to its cost-effectiveness

4.3 Opportunities

4.3.1 Increasing R&D activities by companies to develop packaging materials using bio-based materials.

4.4 Challenges

4.4.1 Increasing demand for eco-friendly packaging solutions

4.4.2 Recycling and Environmental concerns

Chapter 5 Europe Beverage Packaging Market – By Material

5.1 Plastic

5.2 Paper Board

5.3 Metal

5.4 Glass

5.5 Others

Chapter 6 Europe Beverage Packaging Market – By Type

6.1 Plastic Bottles

6.2 Beverage Cans

6.3 Liquid Cartons

6.4 Pouches

6.5 Others

Chapter 7 Europe Beverage Packaging Market – By Application

7.1 Alcoholic Beverages

7.1.1 Beer & Cider

7.1.2 Wines

7.1.3 Spirits

7.1.4 Whisky

7.1.5 Rum

7.1.6 Vodka

7.1.7 Others

7.2 Non-Alcoholic Beverages

7.2.1 Bottled Water

7.2.2 Soft Drinks

7.3 White Milk

7.3.1 White Milk

7.3.2 Flavoured Milk

7.3.3 Other Liquid Dairy Products

7.4 Others

Chapter 8 Europe Beverage Packaging Market – By Geography

8.1 Introduction

8.2 Europe

8.2.1 U.K.

8.2.2 Germany

8.2.3 France

8.2.4 Italy

8.2.5 Spain

8.2.6. Rest of Europe

Chapter 9 Europe Beverage Packaging Market – Company Profiles

9.1 Amcor Limited

9.2 Crown Holdings, INC

9.3 Ball Corporation

9.4 Mondi Group

9.5 Owens Illinois, INC

9.6 Berry Plastics, INC

9.7 Rexam, PLC

9.8 Westrock Company

9.9 Vetropack Holding LTD

9.10 Brown-Forman Corporation

9.11 Vitro Packaging, LLC

9.12 Rocktenn Company

9.13 Beam Suntroy

9.14 Ardagh Group

9.15 Heineken Holding N.V.

Chapter 10 Europe Beverage Packaging Market- Competitive Landscape

10.1. Market Share Analysis

10.2. Strategies Adopted by top companies

10.3. Mergers, Acquisitions, Collaborations & Agreements

Chapter 11 Market Insights

11.1. Industry Experts Insights

11.2. Analysts Opinions

11.3. Investment Opportunities

Chapter 12 Appendix

12.1 List of Tables

12.2 List of Figures






  • Competitive Analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors.
  • Monitoring the external and internal factors which affect the market dynamics with the aid of PESTLE analysis.
  • The Regional and Global Variety is taken care of in the report.
  • Year on Year basis generation of revenue is studied.
  • Porter's Five Forces analyze the intensity of competition in an industry and its profitability level.
  • The overview and the sustainability of the market are analyzed through SWOT.
  • DROC is recognized in the current market scenario and see how its effect on market dynamics.
  • The segment-level analysis in terms of type and technology.
  • The value chain analysis, value that's created and captured by a company is the profit margin.Value
  • Created and Captured – Cost of Creating that Value = Margin
  • An executive summary consists of the whole report and the outcome is been given in the report to have brief knowledge about the report.
  • Basis on the depth of the study we approach using analytical tools
  • Expertise investment opportunities are given after analyzing the market to give the organization and the individual to have perfect knowledge about the market.


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