Beer is the most widely consumed alcoholic beverages in the World. Beer contains 4% to 6% alcohol by volume. The main ingredients of beer include water, a starch source. Flavouring such as hops helps in adding bitterness and act as a natural preservative. Most of the beers are sold in glass bottle and cans. The moderate consumption of beer reduces the risk of cardiac disease, stroke and cognitive decline. In contrast, heavy beer consumption increases the risk of liver diseases. The European communities have been enjoying beer for several thousand years.

Europe Beer Market Size & Growth:

The Europe Beer Market was valued at $145.81 million in 2017 and is projected to reach $203.83 million by 2025, growing at a CAGR of 4.3% from 2019 to 2025.

Drivers that influencing beer market growth is a rise in disposable income and changing consumer preferences and also Increase in female drinkers in youth. Increase in many significant breweries also one of the significant drivers enhances the market growth.

On the flip side, high Price of gluten-free beer and huge taxes, high excise duties on imported and as well as on local beer are the restraints that hamper the growth of the beer market.

Developing of naturally sweetened, healthier alcoholic drinks and growing number of craft beer enthusiasts are the opportunities that enhance the growth of the market in future.

Europe Beer Market Share:

Europe is the second largest beer producer in the world. In 205, around XX million hectoliters of beer was produced in Europe. Europe beer market can be bifurcated into four categories such as premium lager, standard lager, speciality beer and others.

Europe beer market experienced a steady growth rate over the past few years. Flavour innovations and new target consumer are some of the primary driving force for the beer market. By adding new flavours in beer, manufacturers try to attract new drinkers, thus driving the beer market. In the recent year, beer markets are opening up to target more customers. Now the beer manufacturers are offering verities of beer to target women. This can be a significant driving force for the beer market. Increasing the number of health-conscious people and rise in beer excise duty are some of the significant restraints for the beer market.

The Europe beer market is segregated into type, category, packaging, production, and region. Based on the type, the market is divided into lager, ale, stout & porter, malt, and others. Manufacturing companies prefer lager as it offers high returns on investment. According to the category, it is classified into popular-priced, premium, and super premium. Consumers afford premium brands as they maintain opting to experiment with locally produced premium brands.

Based on packaging, it is divided into the glass, Pet bottle, metal can, and others. Most preferable is glass. As glass is traditional material from which beer bottles have always been made. Glass is hygienic, aesthetically pleasant, natural.

Based on production, the market segmentation includes macro-brewery, micro-brewery, craft brewery, and others. By region, the market is analysed across Germany, U.K, Spain. According to beer market analysis the change in lifestyles and consumption habits of youth generation towards beer consumption owing to rise in beer market growth during the forecast period 2019-2025

Based on geography, Germany is recorded with the most significant market share. The market has witnessed a significant growth rate in forecast period due to increase in demand from countries, such as U.K and Germany. A considerable increase in the consumption of beer has been observed in India due to growth in beer preferring by youth population. Changes in lifestyles and consumer preferences considerably boost the adoption of beer in Europe. Furthermore, a significant rise in the number of working-class individuals and an increase in the disposable incomes of the people in this region have favoured the adoption of premium and high-quality beers. However, heavy taxation, increase in health consciousness, and availability of substitute drinks are the key factors that hinder the growth of the market. According to Germany beer market statistics in 2015, the beer consumption youth population is anticipated to reach 1.3 billion by 2030

The major companies operating in the beer market include Scottish & Newcastle, Inbev, Heineken N.V and SABMiller.

Europe Beer Market Trends:

• June 2018 – Carlsberg and Brooklyn open a new craft brewery in Lithuania.
• September 2013 – HEINKEIN collaborated to create a concept to enjoy the experience of beer at home.

Europe Beer Market Research Report:

• An executive summary condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.
• To have a complete market analysis through industry value chain analysis, Porter’s five, PESTLE, SWOT analysis, and Y-o-Y analysis.
• Regional and Europe diversity is analysed with the major countries and the unions. Scrutinizing the revenue generation on Year-On-Year
• Identifying DROC in the current market and their impact on altering the market dynamics.
• Competitive landscape analysis to identify the merger and acquisition which will have a comparative financial analysis with significant competitors.
• Expertise investment opportunities by an analyst to the individual and organisation to have a better foothold in the market.
• Identify the latest developments, market shares and strategies that are employed by the major market players, such as
  • Carlsberg
  • Heineken
  • Beijing enterprises holdings ltd
  • Squatters Pub and beers
  • Sierra Nevada brewing co

Along with these companies, there were many other companies considered/ cited in the report while analysing the beer market. These companies hold substantial share-owning to the nature of the industry whereas the rest of the market shares are marginal chunks to regional and local level manufacturers. Other players have considerable presence owing to its robust brand image, geographical reach and stable customer base.