Envision Report

Published March 8, 2018

Energy Drinks Market – Size, Outlook, Trends and Forecasts (2018 – 2024)

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Energy drink, any beverage which contains high levels of a stimulant ingredient, usually caffeine, as well as sugar and often supplements, such as vitamins or carnitine, and that is promoted as a product capable of enhancing mental alertness and physical performance.

Energy drinks are different from sports drinks, which are used to replace water and electrolytes during or after physical activity, and from coffee and tea, which are brewed, contain fewer ingredients, and maybe decaffeinated. Energy drinks also distinguished from soft drinks, which either do not contain caffeine or contain relatively small amounts of caffeine. Although some energy drinks are considered beverages, others, namely those containing food additives (e.g., taurine or other amino acids), may be marketed as dietary supplements. Examples of energy drinks include Red Bull, Monster, Rockstar, NOS, and Amp.

Energy Drinks Market Segments Size & Growth:

Global energy drinks Market is accounted as USD 57 billion in 2017 and expected to grow at a CAGR of 3.89% to reach 74 billion by 2024 during the forecast period 2018-2024. Growing demand for convenience beverage segment is the major factor which is driving the market for an energy drink. People are more interested in energy drinks. So the growth in this market has a boost for this reason. As the purchasing power increases and the Millennial continue to drive consumer demand, it’s necessary to reevaluate this generation and develop strategies for engaging them. As young generation have more money in their hand. So demand generating from millennial is the key factor for the growth in the market. Traditional supplements got replaced by these energy drinks, which leads to the growth for the demand for this market.

Consumer prefers for clean labels which hinder the market for energy drinks. So people are keener to buy clean labels product than these. It is said that energy drinks have certain health hazards, which has a negative impact on the market for energy drinks.

It can customise the product regarding condition. It has high varieties of that of energy drinks. Emerging economies are more interested in these products. As the standard of living of the people increased, disposable income increased people are interested in this kind of energy drinks, which led the opportunity for the market. To address the health and safety concerns, different innovations is done, for that it is modified, and which led to the path for this market.

 Energy Drink Market Share:

Regarding geography, the market is segmented into Asia Pacific, Europe, Middle East & Africa, North America, and South America. Asia-Pacific is expected to have the highest growth rate, owing to rise in demand from the emerging economies such as India, China, Indonesia, and others. Increasing disposable income, rising sports activities, and urbanisation are the major reasons behind the growing consumption of energy drinks. The consumers are consciously cutting down on the consumption of which contains more calorie drinks and the number of people with diabetes rising; a massive opportunity is shaping up in the sugar-free energy drinks market. The obesity pandemic will shape up the low-calorie energy drinks market. Moreover, increased in disposable income and raised in the standard of living fuels the market growth. India and China are projected to have significant growth during the forecast period.

Regarding the type, the market is segmented as isotonic, hypertonic & hypotonic. An isotonic drink generally contains between 4g and 8g of sugar (carbohydrates) per 100ml and has about the same osmotic pressure as bodily fluids. An isotonic drink is taken up by the body about as quickly as water. They are intended to quench thirst, and it provides energy to the body. A hypotonic drink generally contains less than 4g of sugar (carbohydrates) per 100ml and has low osmotic pressure. A hypotonic drink generally contains less than 4g of sugar (carbohydrates) per 100ml and has low osmotic pressure.

Regarding packaging, it is divided into bottles, cans, and others.

Regarding sales channel, it is divided into Convenience Stores, Supermarkets/Hypermarkets, Food services/Sports Nutrition Chain, and Online Channel.

Energy Drinks Market Trends:

  • PepsiCo launches 2025 Sustainability Agenda designed to meet changing consumer and Societal Needs
  • PepsiCo will acquire All Market, owner of coconut water brand Vita Coco

 Energy Drinks Market Research Report:

  • An executive summary condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.
  • To have complete market analysis, industry value chain analysis, Porter’s Five Force Analysis, PESTLE, SWOTanalysis, and Y-o-Y analysis were carried out to understand the market more comprehensively.
  • Regional and Global diversity is analysed with the major countries and the unions. Scrutinizing the revenue generation on Year-On-Year
  • Identifying DROCin the current market and their impact in altering the market dynamics
  • Competitive landscape analysis to identify the mergers and acquisitions which will have a comparative financial analysis with major competitors
  • Expertise investment opportunities by an analyst to the individual and organisation to have a better foothold in the market
  • Major Key players are as follows.
  • Red Bull
  • Monster Beverage Corporation
  • Rockstar, Inc.
  • Coca-cola
  • PepsiCo
  • Arizona Beverage Company

Along with these companies, there were many other companies considered/cited in the report while analysing the ice cream market. These companies hold substantial share-owning to the nature of the industry whereas rest of the market shares are marginal chunks to regional and local level manufacturers. Other players have considerable presence owing to its robust brand image, geographical reach and strong customer base.



Chapter 1 Introduction

1.1 Executive Summary

1.2 Market Definition

1.3 Scope of the Study

Chapter 2 Research Methodology

2.1 Secondary Research

2.2 Primary Research

2.3 Analytic Tools and Model

2.4 Economic Indicator

2.4.1 Base Year, Base Currency, Forecasting Period

2.5 Expert Validation

2.6 Study Timeline

Chapter 3 Market Analysis

3.1 Industry Value Chain Analysis

3.2 Porter’s Five Analysis

3.2.1 Bargaining Power of Buyers

3.2.2 Bargaining Power of Suppliers

3.2.3 Threats of Substitutes

3.2.4 Threats of New Entrants

3.2.5 Industry Rivalry

3.3 Pestle Analysis

3.3.1 Political

3.3.2 Economical

3.3.3 Social

3.3.4 Technological

3.3.5 Legal

3.3.6 Environmental

3.4 SWOT Analysis

3.4.1 Strengths

3.4.2 Weakness

3.4.3 Opportunities

3.4.4 Threat

3.5 Y-O-Y Analyses

Chapter 4 Market Dynamics

4.1 Drivers

4.1.1 Growing demand for convenience beverage segment

4.1.2 Demand generating from the millennial generation

4.1.3 Alternatives to traditional supplements

4.2 Restraints & Challenges

4.2.1 Consumer preference for clean labels

4.2.2 Allegations on Potential Health Hazards

4.3 Opportunities

4.3.1 Condition specific product offerings

4.3.2 Demand coming from emerging market

4.3.3 Innovations to address health and safety concerns

Chapter 5 Energy Drink Market Segmentation, by Type

5.1 Isotonic

5.2 Hypertonic

5.3 Hypotonic

Chapter 6 Energy Drink Market Segmentation, by Packaging

6.1 Bottle(Pet/Glass)

6.2 Can

6.3 Others

Chapter 7 Energy Drink Market Segmentation, by Sales Channel

7.1 Convenience Stores

7.2 Supermarkets/Hypermarkets

7.3 Food services/Sports Nutrition Chain

7.4 Online Channel

7.5 Others


Chapter 8 Energy Drink Market Segmentation, By Geography

8.1 Introduction

8.2 North America

8.2.1 United States

8.2.2 Canada

8.2.3 Mexico

8.2.4 Others

8.3 Europe

8.3.1 U.K

8.3.2 Spain

8.3.3 Italy

8.3.4 France

8.3.5 Russia

8.3.6 Others

8.4 Asia-Pacific

8.4.1 China

8.4.2 Japan

8.4.3 India

8.4.4 Australia

8.4.5 Others

8.5 South  America

8.5.1 Brazil

8.5.2 Argentina

8.5.3 Others

8.6 Middle East & Africa

8.6.1 Middle East

8.6.2 Africa

8.6.3 Others

Chapter 9 Competitive Landscape

9.1 Mergers & Acquisitions, Joint Ventures, Collaborations, and Agreements

9.2 Market Share Analysis

9.3 Strategies Adopted By Top Companies

Chapter 10 Company Profiles

10.1 Red Bull

10.2 Monster Beverage Corporation

10.3 Rockstar, Inc.

10.4 Coca-cola

10.5 PepsiCo

10.6 Arizona Beverage Company

10.7 National Beverage Corp

10.8 Dr. Pepper Snapple Group

10.9 Living Essentials

10.10 Cloud 9

10.11 Vital Beverages Pvt Ltd

10.12 Extreme Drinks Co

10.13 Mountain Fuel Co

10.14 Otsuka Holdings

10.15 TC Pharmaceutical Industries

Chapter 11 Market Insights

11.1 Insights of Industry Experts

11.2 Analyst Opinion (Market Understanding)

11.3 Investment Opportunities

Chapter 12 Appendix

12.1 List of Tables

12.2 List of Figures


  • Competitive Analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors.
  • Monitoring the external and internal factors which affect the market dynamics with the aid of PESTLE analysis.
  • The Regional and Global Variety is taken care of in the report.
  • Year on Year basis generation of revenue is studied.
  • Porter's Five Forces analyze the intensity of competition in an industry and its profitability level.
  • The overview and the sustainability of the market are analyzed through SWOT.
  • DROC is recognized in the current market scenario and see how its effect on market dynamics.
  • The segment-level analysis in terms of type and technology.
  • The value chain analysis, value that's created and captured by a company is the profit margin.Value
  • Created and Captured – Cost of Creating that Value = Margin
  • An executive summary consists of the whole report and the outcome is been given in the report to have brief knowledge about the report.
  • Basis on the depth of the study we approach using analytical tools
  • Expertise investment opportunities are given after analyzing the market to give the organization and the individual to have perfect knowledge about the market.


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