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Published March 8, 2018
Energy drink, any beverage which contains high levels of a stimulant ingredient, usually caffeine, as well as sugar and often supplements, such as vitamins or carnitine, and that is promoted as a product capable of enhancing mental alertness and physical performance.
Energy drinks are different from sports drinks, which are used to replace water and electrolytes during or after physical activity, and from coffee and tea, which are brewed, contain fewer ingredients, and maybe decaffeinated. Energy drinks also distinguished from soft drinks, which either do not contain caffeine or contain relatively small amounts of caffeine. Although some energy drinks are considered beverages, others, namely those containing food additives (e.g., taurine or other amino acids), may be marketed as dietary supplements. Examples of energy drinks include Red Bull, Monster, Rockstar, NOS, and Amp.
Energy Drinks Market Segments Size & Growth:
Global energy drinks Market is accounted as USD 57 billion in 2017 and expected to grow at a CAGR of 3.89% to reach 74 billion by 2024 during the forecast period 2018-2024. Growing demand for convenience beverage segment is the major factor which is driving the market for an energy drink. People are more interested in energy drinks. So the growth in this market has a boost for this reason. As the purchasing power increases and the Millennial continue to drive consumer demand, it’s necessary to reevaluate this generation and develop strategies for engaging them. As young generation have more money in their hand. So demand generating from millennial is the key factor for the growth in the market. Traditional supplements got replaced by these energy drinks, which leads to the growth for the demand for this market.
Consumer prefers for clean labels which hinder the market for energy drinks. So people are keener to buy clean labels product than these. It is been said that energy drinks have certain health hazards, which has a negative impact on the market for energy drinks.
It has the ability to customize the product in terms of condition. It has high varieties of that of energy drinks. Emerging economies are more interested in these products. As the standard of living of the people increased, disposable income increased people are interested in this kind of energy drinks, which led the opportunity for the market. To address the health and safety concerns different innovations is been done, for that it is been modified, and which led to the path for this market.
Energy Drink Market Share:
In terms of geography, market is segmented into Asia Pacific, Europe, Middle East & Africa, North America, and South America. Asia-Pacific is expected to have the highest growth rate, owing to rise in demand from the emerging economies such as India, China, Indonesia, and others. Increasing disposable income, rising sports activities, and urbanization are the major reasons behind the growing consumption of energy drinks. The consumers are consciously cutting down on the consumption of which contains more calorie drinks and the number of diabetics rising, a massive opportunity is shaping up in the sugar-free energy drinks market. The obesity pandemic will shape up the low-calorie energy drinks market. Moreover, increased in disposable income and raise in standard of living fuels the market growth. India and China are projected to have significant growth during the forecast period.
In terms of the type, the market is segmented as isotonic, hypertonic & hypotonic. An isotonic drink generally contains between 4g and 8g of sugar (carbohydrates) per 100ml and has about the same osmotic pressure as bodily fluids. An isotonic drink is taken up by the body about as quickly as water. They are intended to quench thirst and it provides energy to the body. A hypotonic drink generally contains less than 4g of sugar (carbohydrates) per 100ml and has low osmotic pressure. A hypotonic drink generally contains less than 4g of sugar (carbohydrates) per 100ml and has low osmotic pressure.
In terms of packaging, it is divided into bottles, cans, and others.
In terms of sales channel, it is divided into Convenience Stores, Supermarkets/Hypermarkets, Food services/Sports Nutrition Chain, and Online Channel.
Energy Drinks Market Trends:
Energy Drinks Market Research Report:
Along with these companies, there were many other companies considered/cited in the report while analyzing the ice cream market. These companies hold substantial share-owning to the nature of the industry whereas rest of the market shares are marginal chunks to regional and local level manufacturers. Other players have considerable presence owing to its robust brand image, geographical reach and strong customer base.
Chapter 1 Introduction
1.1 Executive Summary
1.2 Market Definition
1.3 Scope of the Study
Chapter 2 Research Methodology
2.1 Secondary Research
2.2 Primary Research
2.3 Analytic Tools and Model
2.4 Economic Indicator
2.4.1 Base Year, Base Currency, Forecasting Period
2.5 Expert Validation
2.6 Study Timeline
Chapter 3 Market Analysis
3.1 Industry Value Chain Analysis
3.2 Porter’s Five Analysis
3.2.1 Bargaining Power of Buyers
3.2.2 Bargaining Power of Suppliers
3.2.3 Threats of Substitutes
3.2.4 Threats of New Entrants
3.2.5 Industry Rivalry
3.3 Pestle Analysis
3.4 SWOT Analysis
3.5 Y-O-Y Analyses
Chapter 4 Market Dynamics
4.1.1 Growing demand for convenience beverage segment
4.1.2 Demand generating from the millennial generation
4.1.3 Alternatives to traditional supplements
4.2 Restraints & Challenges
4.2.1 Consumer preference for clean labels
4.2.2 Allegations on Potential Health Hazards
4.3.1 Condition specific product offerings
4.3.2 Demand coming from emerging market
4.3.3 Innovations to address health and safety concerns
Chapter 5 Energy Drink Market Segmentation, by Type
Chapter 6 Energy Drink Market Segmentation, by Packaging
Chapter 7 Energy Drink Market Segmentation, by Sales Channel
7.1 Convenience Stores
7.3 Food services/Sports Nutrition Chain
7.4 Online Channel
Chapter 8 Energy Drink Market Segmentation, By Geography
8.2 North America
8.2.1 United States
8.5 South America
8.6 Middle East & Africa
8.6.1 Middle East
Chapter 9 Competitive Landscape
9.1 Mergers & Acquisitions, Joint Ventures, Collaborations, and Agreements
9.2 Market Share Analysis
9.3 Strategies Adopted By Top Companies
Chapter 10 Company Profiles
10.1 Red Bull
10.2 Monster Beverage Corporation
10.3 Rockstar, Inc.
10.6 Arizona Beverage Company
10.7 National Beverage Corp
10.8 Dr. Pepper Snapple Group
10.9 Living Essentials
10.10 Cloud 9
10.11 Vital Beverages Pvt Ltd
10.12 Extreme Drinks Co
10.13 Mountain Fuel Co
10.14 Otsuka Holdings
10.15 TC Pharmaceutical Industries
Chapter 11 Market Insights
11.1 Insights of Industry Experts
11.2 Analyst Opinion (Market Understanding)
11.3 Investment Opportunities
Chapter 12 Appendix
12.1 List of Tables
12.2 List of Figures