Envision Report

Published January 9, 2018

Detergent Market- Size, Outlook, Trends and Forecasts (2018 – 2024)

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Detergents are surfactants or a mixture of surfactants which exhibit high-quality cleansing property in dilute solution. The detergent market is divided into premium, mid-range and popular. Premium is 15%, and mid-range is 40%, and popular is 45% of the market share. The market is valued at USD XX million in 2017 and is expected to reach USD XX million by 2024 at a CAGR of XX %.

Detergent market share:

Previously mentioned detergent brands are marked to have the largest market share around 60% and remaining is considered to be 40% of the market share.

Detergent market size:

North America is currently the leading one in detergents market and during the forecast, Asia-Pacific is going to lead the market due to rise in hygiene awareness especially in China.

Detergent market growth:

The market growth is mainly due to rising in hygiene awareness in developing countries and increasing availability of shale gas reserves for production of synthetic detergents and companies are a step ahead in new innovations. All these factors are driving the market growth.

Detergent market industry analysis:

The detergent market is segmented into type, product, and application. From the kind, the market is categorised into anionic detergents, cationic detergents, non-ionic detergents and zwitterionic detergents. Based on the use it is segmented into personal cleaning products, laundry cleaning products, household cleaning products, dishwashing products, fuel additives and biological reagents. By product, it is categorised into powder detergent, bar detergent, and liquid detergent.

Detergent market outlook:

The market is majorly based on high-quality cleansing property in dilute solution. The detergent market is mainly into 3 categories and the largest share is 45% that is a popular detergent category. All industries and firms are trying to develop technologies which are going to drive the detergent market.

Detergent market Trends:

Clariant and Kilfrost are to withdraw the acquisition agreement. Henkel signed an agreement and acquired nova melt GmbH which is a privately owned company in the south of Germany. This transaction made Henkel the leading solution provider worldwide for adhesives.

Detergent market Research report includes:

  • An executive summary condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.
  • To have complete market analysis through industry value chain analysisPorter’s fivePESTLESWOT analysis, and Y-o-Y analysis.
  • Regional and global diversity is analyzed with the major countries and the unions. Scrutinizing the revenue generation on YearOnYear
  • Identifying DROC in the current market and their impact in altering the market dynamics.
  • Competitive landscape analysis to identify the merger and acquisition which will have a comparative financial analysis with major competitors.
  • Expertise investment opportunities by an analyst to the individual and organization to have a better foothold in the market.
  • Identify the latest developments, market shares and strategies that are employed by the major market players, such as
  • Henkel AG & Company
  • Dow Chemical Company
  • Clariant
  • Unilever Group
  • Procter & Gamble Co.

Chapter 1 Introduction

1.1 Executive Summary

1.2 Market Definition

1.3 Scope of the Study

Chapter 2 Research Methodology

2.1 Secondary Research

2.2 Primary Research

2.3 Analytic Tools and Model

2.4 Economic Indicator

2.4.1 Base Year, Base Currency, Forecasting Period

2.5 Expert Validation

2.6 Study Timeline

Chapter 3 Market Analysis

3.1 Industry Value Chain Analysis

3.2 Porter’s Five Analysis

3.2.1 Bargaining Power of Buyers

3.2.2 Bargaining Power of Suppliers

3.2.3 Threats of Substitutes

3.2.4 Threats of New Entrants

3.2.5 Industry Rivalry

3.3 PESTLE Analysis

3.3.1 Political

3.3.2 Economical

3.3.3 Social

3.3.4 Technological

3.3.5 Legal

3.3.6 Environmental

3.4 SWOT Analysis

3.4.1 Strengths

3.4.2 Weakness

3.4.3 Opportunities

3.4.4 Threats

3.5 Y-O-Y Analyses

Chapter 4 Market Dynamics

4.1 Drivers

4.2 Restraints

4.3 Opportunities

4.4 Challenges

Chapter 5 Market Segmentation Analysis

Chapter 6 Market Segmentation by Type

6.1 Introduction

6.2 Anionic detergents

6.3 Cationic detergents

6.4 Non-ionic detergents

6.5 Zwitterionic detergents

6.6 Others

Chapter 7 Market Segmentation by Product

7.1 Introduction

7.2 Powder detergent

7.3 Liquid detergent

7.4 Bar detergent

7.5 Others

Chapter 8 Market Segmentation by Application

8.1 Introduction

8.2 Personal cleaning products

8.3 Laundry cleaning products

8.4 Household cleaning

8.5 Dishwashing products

8.6 Fuel additives

8.7 Biological reagent

8.8 Others

Chapter 9 Market Segmentation by Geography

9.1 Asia-Pacific

9.1.1 Introduction

9.1.2 Japan

9.1.3 China

9.1.4 India

9.1.5 Australia and New Zealand

9.1.6 South Korea

9.1.7 Others

9.2 North America

9.2.1 Introduction

9.2.2 USA

9.2.3 Canada

9.2.3 Mexico

9.3 Europe

9.3.1 Introduction

9.3.2 UK

9.3.3 France

9.3.4 Germany

9.3.5 Italy

9.3.6 Spain

9.3.7 Others

9.4 South America

9.4.1 Introduction

9.4.2 Brazil

9.4.3 Argentina

9.4.4 Others

9.5 The Middle-East and Africa

9.5.1 Introduction

9.5.2 South Africa

9.5.3 Others

Chapter 10 Competitive Landscape

10.1 Mergers & Acquisitions, Joint Ventures, Collaborations, and Agreements

10.2 Market Share Analysis

10.3 Strategies Adopted By Top Companies

Chapter 11 Company Profiles

11.1 BASF SE

11.1.1. Company Overview

11.1.2 Financial Performance

11.1.3 Product Benchmarking

11.1.4. Strategic Initiative

11.2 Henkel AG & Company

11.3 Dow Chemical Company

11.4 Clariant

11.5 Unilever Group

11.6 Procter & Gamble Co.

11.7 Bayer AG

11.8 Dow Corning

11.9 Huntsman Corporation

11.10 Stepan Company

11.11 Evonik Industries AG

11.12 Ashland Incorporated

11.13 AkzoNobel N.V.

11.14 The 3M Company

11.15 Guangzhou Liby Enterprise Group Co., Ltd.

11.16 Sasol Limited

Chapter 12 Market Estimates and Forecast

12.1 Market Estimates and Forecast 2018-2024(USD Million)

12.1.1 Market Estimation and Forecast by Type 2018-2024 (USD Million)

12.1.2 Market Estimates and Forecast by Product 2018-2024 (USD Million)

12.1.3 Market Estimates and Forecast by Application2018-2024 (USD Million)

12.1.4 Market Estimates and Forecast by Geography 2018-2024 (USD Million)

12.1.5 Market Estimates and forecast by company Profiles 2018-2024(USD million)

Chapter 13 Market Insights

13.1 Insights of Industry Experts

13.2 Analyst Opinion (Market Understanding)

13.3 Investment Opportunities

Chapter 14 Appendix

14.1 List of Tables

14.2 List of Figures

  • Competitive Analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors.
  • Monitoring the external and internal factors which affect the market dynamics with the aid of PESTLE analysis.
  • The Regional and Global Variety is taken care of in the report.
  • Year on Year basis generation of revenue is studied.
  • Porter's Five Forces analyze the intensity of competition in an industry and its profitability level.
  • The overview and the sustainability of the market are analyzed through SWOT.
  • DROC is recognized in the current market scenario and see how its effect on market dynamics.
  • The segment-level analysis in terms of type and technology.
  • The value chain analysis, value that's created and captured by a company is the profit margin.Value
  • Created and Captured – Cost of Creating that Value = Margin
  • An executive summary consists of the whole report and the outcome is been given in the report to have brief knowledge about the report.
  • Basis on the depth of the study we approach using analytical tools
  • Expertise investment opportunities are given after analyzing the market to give the organization and the individual to have perfect knowledge about the market.


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