Envision Report

Published March 8, 2018

Cookies Market – Size, Outlook, Trends and Forecasts (2018 – 2024)

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A cookie is a baked or cooked food that is small, flat and sweet. A cookie usually contains flour, sugar and some type of oil or fat. Other ingredients such as raisins, oats, chocolate chips, nuts, etc. may be included. The softness of the cookie may depend on how long it is baked. Despite its descent from cakes and other sweetened pieces of bread, the cookie in almost all its forms has abandoned water as a medium for cohesion. In the cookie, the agent of cohesion has become some form of oil. Oils, whether they can be in the form of butter, vegetable oils, or lard, are much more viscous than water and evaporate freely at a much higher temperature than water is used to cook cookie. Thus a cake made with butter or eggs instead of water is far denser after removal from the oven.

Oils in baked cakes do not behave as soda tends to in the finished result. Rather than evaporating and thickening the mixture, it remains, saturating the bubbles of escaped gases from what little water there might have been in the eggs, if added, and the carbon dioxide released by heating the baking powder. This saturation produces the most texturally attractive feature of the cookie, and indeed all fried foods: crispness saturated with moisture (namely oil) that does not sink into it.

Cookies Market Segments Size & Growth:

Global cookies market is accounted as USD 28.56 billion in 2017 and expected to grow at a CAGR of 4.32% to reach XX billion by 2024 during the forecast period 2018-2024.

The innovative packaging, new flavours, taste, shapes, new technologies and rising health consciousness among consumers have led the growth of the market. Increasing population and growing urbanisation have increased the growth of the market.  Due to change in demographics and high disposable incomes market is growing. Increased competition among organised and scattered unorganised sectors and high raw material costs are expected to hinder the market growth in the future. Growing emphasis on premium segment products and demand generation from developing countries would further lead to the growth of the market during the forecast period.

Cookies Market Share:

Regarding geography, the market is segmented into Asia Pacific, Europe, Middle East & Africa, North America, and South America. Europe is dominating the market, followed by North America. Western Europe especially Italy and Spain have the most demand. United States, India, and China are said to have the bigger markets for cookies, As Asia Pacific countries having growing urbanisation, and increased disposable income has to lead the market for growth. The Asia Pacific is said to be the fastest growing market. Sandwich biscuits are kind of cookies that will have high demand in the U.S.

Regarding types the market is segmented as a bar, sandwich, drop, pressed, moulded refrigerator and others. Drop cookies are the most widely consumed variety, bar, and refrigerated cookies are said to grow at a fast rate during the forecast period.

The global cookies market appears to be fragmented due to the presence of several small and large-scale cookie manufacturers. The competition among the players in this market space is seen regarding factors including price, quality, innovation, and packaging. To sustain the competition and improve their market positions, the manufacturers in the cookie industry need to distinguish their offerings through unique value propositions.

New product innovations, launches, and expansions in the market, key players are trying to gain a competitive advantage over the other competitor. In India, one of the leading manufacturers of Britannia shifted its focus towards healthy low-fat cookies. Some of the major manufacturers in cookie market include Kraft Foods, Mondelez International, Nestle, Nutrexpa, Paterson Arran Ltd, Thomas Tunnock Limited, and United Biscuits.

Cookies Market Trends:

  • Jan 16, 2018, Nestlé agreed to sell U.S. confectionery business to Ferrero for USD 2.8 billion in cash
  • Oct 18, 2017, The Kraft Heinz Company and Reich Brothers Holdings, LLC., announced that they had completed an agreement by which Reich Brothers will purchase the former Oscar Mayer facility located at 910 Mayer Ave., on Madison’s East Side.
  • Aug 9, 2017, O, That’s Good! is the first introduction from Mealtime Stories, LLC, the previously announced joint venture between Kraft Heinz and Oprah Winfrey.

Cookies Market Research Report:

  • An executive summary condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.
  • To have complete market analysis, industry value chain analysis, Porter’s Five Force Analysis, PESTLE, SWOTanalysis, and Y-o-Y analysis were carried out to understand the market more comprehensively.
  • Regional and Global diversity is analysed with the major countries and the unions. Scrutinizing the revenue generation on Year-On-Year
  • Identifying DROCin the current market and their impact in altering the market dynamics
  • Competitive landscape analysis to identify the mergers and acquisitions which will have a comparative financial analysis with major competitors
  • Expertise investment opportunities by an analyst to the individual and organisation to have a better foothold in the market
  • Major key players are
  • Kraft Foods
  • Danone Group
  • MARS
  • Mondelez International
  • Nestle SA
  • Annas Pepparkakor
  • Nutrexpa

Along with these companies, there were many other companies considered/cited in the report while analysing cookies market. These companies hold substantial share-owning to the nature of the industry whereas rest of the market shares are marginal chunks to regional and local level manufacturers. Other players have considerable presence owing to its robust brand image, geographical reach and strong customer base.

Chapter 1 Introduction

1.1 Executive Summary

1.2 Market Definition

1.3 Scope of the Study

Chapter 2 Research Methodology

2.1 Secondary Research

2.2 Primary Research

2.3 Analytic Tools and Model

2.4 Economic Indicator

2.4.1 Base Year, Base Currency, Forecasting Period

2.5 Expert Validation

2.6 Study Timeline

 Chapter 3 Market Analysis

3.1 Industry Value Chain Analysis

3.2 Porter’s Five Analysis

3.2.1 Bargaining Power of Buyers

3.2.2 Bargaining Power of Suppliers

3.2.3 Threats of Substitutes

3.2.4 Threats of New Entrants

3.2.5 Industry Rivalry

3.3 Pestle Analysis

3.3.1 Political

3.3.2 Economical

3.3.3 Social

3.3.4 Technological

3.3.5 Legal

3.3.6 Environmental

3.4 SWOT Analysis

3.4.1 Strengths

3.4.2 Weakness

3.4.3 Opportunities

3.4.4 Threat

3.5 Y-O-Y Analyses

 Chapter 4 Market Dynamics

4.1 Drivers

4.1.1 High Consumer Indulgence

4.1.2 Urbanization Spurring Market Growth

4.2 Restraints & Challenges

4.2.1 Increased Competition

4.2.2 High Input Cost

4.3 Opportunities

4.3.1 Growing Demand in Developing Regions

4.3.2 Emphasis on Premium Segments

Chapter 5 Cookies Market Segmentation by type

5.1 Bar

5.2 Sandwich

5.3 Drop

5.4 Pressed

5.5 Molded

5.6 Refrigerator

5.7 Others

Chapter 6 Cookies Market Segmentation by Distribution Channel

6.1 Specialist Retailer

6.2 Super Markets/ Hyper Markets

6.3 Convenience Stores

6.4 Others

Chapter 7 Cookies Market Segmentation, By Geography

7.1 Introduction

7.2 North America

7.2.1 United States

7.2.2 Canada

7.2.3 Mexico

7.2.4 Others

7.3 Europe

7.3.1 U.K

7.3.2 Spain

7.3.3 Italy

7.3.4 France

7.3.5 Russia

7.3.6 Others

7.4 Asia-Pacific

7.4.1 China

7.4.2 Japan

7.4.3 India

7.4.4 Australia

7.4.5 Others

7.5 South America

7.5.1 Brazil

7.5.2 Argentina

7.5.3 Others

7.6 Middle East & Africa

7.6.1 Middle East

7.6.2 Africa

7.6.3 Others

Chapter 8 Competitive Landscape

8.1 Mergers & Acquisitions, Joint Ventures, Collaborations, and Agreements

8.2 Market Share Analysis

8.3 Strategies Adopted By Top Companies

Chapter 9 Company Profiles

9.1 Kraft Foods

9.2 Danone Group

9.3 MARS

9.4 Mondelez International

9.5 Nestle SA

9.6 Annas Pepparkakor

9.7 Nutrexpa

9.8 Dali Group

9.9 Jiashili Group

9.10 Annas  pepparkakor  AB

9.11 Thomas Tunnock Limited

9.12 United Biscuits

9.13 Arnotts Biscuits Holdings Pty Limited

9.14 Burton’s Foods Ltd

9.15 Parle Products

 Chapter 10 Market Insights

10.1 Insights of Industry Experts

10.2 Analyst Opinion (Market Understanding)

10.3 Investment Opportunities

Chapter 11 Appendix

11.1 List of Tables

11.2 List of Figures


  • Competitive Analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors.
  • Monitoring the external and internal factors which affect the market dynamics with the aid of PESTLE analysis.
  • The Regional and Global Variety is taken care of in the report.
  • Year on Year basis generation of revenue is studied.
  • Porter's Five Forces analyze the intensity of competition in an industry and its profitability level.
  • The overview and the sustainability of the market are analyzed through SWOT.
  • DROC is recognized in the current market scenario and see how its effect on market dynamics.
  • The segment-level analysis in terms of type and technology.
  • The value chain analysis, value that's created and captured by a company is the profit margin.Value
  • Created and Captured – Cost of Creating that Value = Margin
  • An executive summary consists of the whole report and the outcome is been given in the report to have brief knowledge about the report.
  • Basis on the depth of the study we approach using analytical tools
  • Expertise investment opportunities are given after analyzing the market to give the organization and the individual to have perfect knowledge about the market.


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