A craft brewery or a microbrewery is a brewage, generally produces smaller amount than giant scale company breweries and it’s independently owned. These breweries area unit majorly certified by quality, flavour and production technique. Though brewage trade had earned a peak stage notably in developed markets, however, the flavour revolution has begun to fetch higher sales worldwide, and this innovation is visible in a variety of craft brewage. Craft brewage has gained its quality as customers usually experimenting with the various market flavours of brewages.

Asia Pacific craft beer Market Size & Growth:

The Asia Pacific craft beer market accounted for $16.26 billion in 2018, and it is expected to attain $45.59 billion by 2025 with a CAGR of 22.9% during the forecast period (2019-2025).

Drivers that are influencing beer market growth are growing preference for low alcohol by volume, and growing popularity among younger populations and craft beer is chemical free and maintains high naturality in beer.

On the flip side, higher prices and taxes on the cost of supplies and difficulty in finding craft breweries are the factors hampering the market growth. Craft beer is more expensive compared to industrial beer also effects the growth rate.

Innovations with flavours and other ingredients are the opportunities that enhance the growth of the market in future.

Asia Pacific craft beer Market Share:

The Asia Pacific craft beer market is segregated into type, distribution and region. Based on the type, the market is divided into Pilsners, Pale Lagers, Ales, Specialty and others. Consumers are interested in preferring new styles and flavours in craft beer which tends to boost its marketability. Ales is the largest selling type among all the craft beers because it is made with the use of premium quality raw materials and advanced brewing techniques.

Based on Distribution, Asia Pacific craft beer market segmentation includes off-trade and on-trade. On-trade distribution is known as the alcoholic drinks that are sold in bars, restaurants, clubs and pubs and similar channels. On-trade of Asia Pacific craft beer market scope is accounted for over 50% in 2015 of the overall volume share, due to increasing the high consumption by the consumers of the products in restaurants, bars, and clubs in developed economies including UK, Australia, and Belgium. In Off-trade distribution, craft beer is distributed through retailers, wholesalers, and online channels.

By geography, Asia-Pacific has the largest share of around 25% among the rest of the world. The Asia-Pacific Craft Beer Market can be divided into India, China, Taiwan and Australia. China holds the largest share in this market in the Asia-Pacific region and is projected fastest growing region. In July 2014, it was reported that the number of brewing pubs in Shanghai was doubled from 2010. The region is like adopting their independent breweries and focusing on anticipating the highest growth in the craft beer market during the forecast period from 2019-2025. According to Asia Pacific craft beer market overview, the market share of unorganised players is expected to increase in coming years in the Asia Pacific forecast period. The craft beer market analysis is provided for the international markets including development trends, competitive landscape analysis, and key regions development status.

Major players operating the craft Beer market include Slowboat Brewery, Shanghai Brewery, and Boxing Cat Brewery and Son, Stone & Wood Brewing Co., Chimay Beers and Cheeses, Sierra Nevada Brewing Company and Lagunitas Brewing company.

Asia Pacific craft beer Market Trends:

• February 2017 – Heineken N.V. announced the acquisition of Brazil Kirin Holding S.A which is one of the largest beer producers.
• May 2017 – Anheuser-Busch InBev acquired North Carolina-based Wicked Weed Brewing owing to increase the production of beer.

Asia Pacific craft beer Market Research Report:

• An executive summary condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.
• To have a complete market analysis through industry value chain analysis, Porter’s five, PESTLE, SWOT analysis, and Y-o-Y analysis.
• Regional and the Asia Pacific diversity is analysed with the major countries and the unions. Scrutinizing the revenue generation on Year-On-Year
• Identifying DROC in the current market and their impact on altering the market dynamics.
• Competitive landscape analysis to identify the merger and acquisition which will have a comparative financial analysis with significant competitors.
• Expertise investment opportunities by an analyst to the individual and organisation to have a better foothold in the market.
• Identify the latest developments, market shares and strategies that are employed by the major market players, such as
  • The Boston beer company
  • Heineken
  • New Belgium brewing company
  • Anheuser-Busch InBev
  • Feral Brewing Co.

Along with these companies, there were many other companies considered/ cited in the report while analysing the craft beer market. These companies hold substantial share-owning to the nature of the industry whereas the rest of the market shares are marginal chunks to regional and local level manufacturers. Other players have considerable presence owing to its robust brand image, geographical reach and stable customer base.