Marketing used to be a big challenge because it was difficult to reach out to people all over the world. However, advancements in digital technology and marketing techniques have made it easier. While challenges are still there, most issues can often be spearheaded with the use of useful marketing platforms that give even small businesses an edge over their competition.
Forbes contributor Avi Dan believes that some marketing trends that rose during the pandemic are still going to be present even after it is gone. These trends include the rise of both the crib economy and digital shopping. The market remains volatile as ever and staying on top of means, making use of more than just traditional marketing tools.
With so many marketing platforms out there, it can be tough to pick one that’s really suitable for giving you that edge you need. Here are some of the most effective marketing platforms currently.
Launched in 2017, Bulderall is dubbed as an all-in-one digital marketing platform. This useful solution makes it easy to run successful campaigns by making sure that all that you need is in one accessible place. Despite being a relative newcomer to the market, Builderall offers a lot in terms of features and accessibility.
The platform’s tools help you with sales funnels, heat maps, landing pages, and several other aspects of marketing. It can also assist you when it comes to website building. To cap it all off, Builderall is a cloud-based system which means it’s immediately usable and isn’t locked behind any major installations.
As it does many things under one roof, Builderall has become one of the most popular marketing platforms out there. With continued developer support and excellent customer service in the bag, Builderall becomes even better. This in-depth Builderall review should help you learn more about the product. All you need to do is signup to make the platform work as well.
Hubspot is also considered as one of the best solutions in the marketing industry seeing that it serves multiple purposes as well. It’s a one-stop-shop for many marketing needs, making it one of the best investments you can make for your business if you are just starting up.
To summarize, Hubspot helps you by giving you access to tools that specialize in blogging, SEO, social media, website management, landing pages, marketing automation, and much more. There’s little that HubSpot can’t do, which is why it’s a smart choice for small to big sized businesses.
A lot of marketers tend to underestimate the power of email marketing. It’s tough to blame them as they rarely use their emails anymore. However, email marketing platforms like Mail Chimp help unlock the hidden potential of email by making sure that the letters you sent aren’t going to be thrown into spam. Personalization is now the leading trend when it comes to email marketing.
Aside from organizing a mailing list for your email marketing campaign. Mail Chimp also allows for personal emails. A common practice in email marketing now is to ensure that emails feel more personal and less like spam. Simple changes, such as addressing the receiver by name, make Mail Chimp one of the top email marketing tools out there.
The goal of the platform is to make sure that you have regular bounceback rates from your emails. This means that the platform will do its best to make sure that you get a response back from the recipient.
If you are looking for a free platform to use, you should check out Google Analytics. As it’s free, it should definitely be a part of your marketing strategy, even if you are just starting up. The platform is best used as a means to gauge how well your website is performing so if you are running a website built for generating the content, then this is the best tool to use possible.
Google Analytics focuses on helping you check whether or not you’re getting decent traffic. Although it does have its limits, it’s a good tool to have especially if your website is focused on content. Through it, you can see which of the content you have leads to more traffic and which of them doesn’t get as much traffic.
Despite its simplicity, you can make a lot out of the data you gather from Google Analytics. You’ll have to practice how well you translate market research into an effective marketing strategy.
Followerwonk is a marketing platform that’s focused on helping you understand your performance on social media platforms. It’s a niche marketing platform, but if you are focused on building your reputation through your followers on social media. As we all know, people are glued to their accounts online.
Most specifically, Followerwonk is focused on putting your Twitter followers to good use. Its features are primarily focused on that. For starters, you can use the platform’s analysis tool to breakdown your follower list based on various categories such as location, who they follow, and more.
Breaking down your follower list helps you determine the right kind of strategy for your next marketing campaign. The downside on Followerwonk though is that it’s specifically for Twitter only.
The key to making your marketing campaigns successful is to understand the people you are trying to reach out to and the companies that you are going up against. When it comes to this, the platform of choice is BuzzSumo.
BuzzSumo helps you see what type of content is effective by giving you a glimpse of what your competitors are doing. This allows you to see what they are doing right and what they are doing wrong. It’s focused more on helping you generate the right content for your platform. BuzzSumo tracks shares, likes, and overall engagement as well.
These marketing platforms are currently the most popular among marketers. In this day and age, making use of these platforms is enough to give you a competitive edge against your competitors. Some are free, some come with a charge. The key similarity between all of them is that they all help you reach your goal.
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